RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
251
Vanguard Total International Stock ETF
VXUS
$163B
| $3.52M | 0.05% |
41,471
-13,806
| -25% | -$1.19M |
2025 Q1
6 quarters
|
|
252
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.73B
| $3.52M | 0.05% |
70,771
+8,384
| +13% | +$431K |
2025 Q2
5 quarters
|
|
253
iShares MSCI Intl Quality Factor ETF
IQLT
$13.9B
| $3.51M | 0.05% |
70,898
+21,825
| +44% | +$1.1M |
2020 Q4
23 quarters
|
|
254
First Trust Active Factor Large Cap ETF
AFLG
$918M
| $3.51M | 0.05% |
79,390
+28,840
| +57% | +$1.28M |
2025 Q1
6 quarters
|
|
255
iShares Short-Term National Muni Bond ETF
SUB
$13.4B
| $3.48M | 0.05% |
33,281
+2,658
| +9% | +$281K |
2022 Q2
17 quarters
|
|
256
Samsara
IOT
$24.7B
| $3.43M | 0.05% |
89,960
-21,522
| -19% | -$825K |
2023 Q4
11 quarters
|
|
257
OneAscent International Equity ETF
OAIM
$382M
| $3.42M | 0.05% |
71,520
+9,164
| +15% | +$435K |
2022 Q3
16 quarters
|
|
258
Altria Group
MO
$126B
| $3.41M | 0.05% |
50,685
+1,966
| +4% | +$137K |
2018 Q3
32 quarters
|
|
259
FirstCash
FCFS
$8.06B
| $3.4M | 0.05% |
16,083
+36
| +0.2% | +$7.76K |
2022 Q1
18 quarters
|
|
260
JPMorgan Hedged Equity Laddered Overlay ETF
HELO
$4.85B
| $3.4M | 0.05% |
49,111
+8,756
| +22% | +$603K |
2025 Q2
5 quarters
|
|
261
Invesco S&P SmallCap Momentum ETF
XSMO
$2.78B
| $3.38M | 0.05% |
41,464
-4,957
| -11% | -$428K |
2024 Q3
8 quarters
|
|
262
iShares Gold Trust
IAU
$61.3B
| $3.37M | 0.05% |
43,129
+4,173
| +11% | +$335K |
2022 Q2
17 quarters
|
|
263
Capital Group Core Balanced ETF
CGBL
$8.03B
| $3.35M | 0.05% |
91,151
-1,453
| -2% | -$54.8K |
2023 Q4
11 quarters
|
|
264
First Trust Core Investment Grade ETF
FTCB
$2.77B
| $3.32M | 0.05% |
168,336
+42,734
| +34% | +$875K |
2025 Q1
6 quarters
|
|
265
UnitedHealth
UNH
$356B
| $3.3M | 0.05% |
9,003
+3,616
| +67% | +$1.46M |
2018 Q3
32 quarters
|
|
266
iShares Preferred and Income Securities ETF
PFF
$11.7B
| $3.24M | 0.05% |
109,754
-2,773
| -2% | -$84.1K |
2018 Q3
32 quarters
|
|
267
American Express
AXP
$217B
| $3.21M | 0.05% |
10,563
-98
| -0.9% | -$32.7K |
2018 Q3
32 quarters
|
|
268
iShares Core US REIT ETF
USRT
$4.31B
| $3.21M | 0.05% |
52,090
+2,107
| +4% | +$140K |
2023 Q4
11 quarters
|
|
269
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.9B
| $3.19M | 0.04% |
32,783
-6,274
| -16% | -$615K |
2020 Q1
26 quarters
|
|
270
Vanguard Dividend Appreciation ETF
VIG
$117B
| $3.17M | 0.04% |
13,583
+291
| +2% | +$69.9K |
2017 Q1
38 quarters
|
|
271
Snap-on
SNA
$19.3B
| $3.17M | 0.04% |
8,716
+158
| +2% | +$62.4K |
2018 Q3
32 quarters
|
|
272
State Street SPDR Bloomberg High Yield Bond ETF
JNK
$6.28B
| $3.17M | 0.04% |
34,144
-320
| -0.9% | -$30.5K |
2022 Q1
18 quarters
|
|
273
iShares S&P 500 Growth ETF
IVW
$73.6B
| $3.16M | 0.04% |
22,229
+2,878
| +15% | +$399K |
2018 Q2
33 quarters
|
|
274
Innovator Defined Wealth Shield ETF
BALT
$3.27B
| $3.16M | 0.04% |
90,378
-6,470
| -7% | -$224K |
2022 Q4
15 quarters
|
|
275
U.S. Targeted Value Portfolio ETF Class Shares
DFAT
$14.5B
| $3.15M | 0.04% |
47,465
-1,048
| -2% | -$73.8K |
2022 Q1
18 quarters
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.