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PUREfi Wealth Portfolio holdings

AUM $153M
1-Year Est. Return 19.76%
This Fund
S&P 500
This Quarter Est. Return
+10.3%
1 Year Est. Return
+19.76%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$125M
AUM Growth
+$25.1M
Cap. Flow
+$15.8M
Cap. Flow %
12.6%
Top 10 Hldgs %
36.06%
Holding
166
New
29
Increased
82
Reduced
29
Closed
10

Top Buys

Rank Stock Value
1
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$1.24M
2
MUB icon
iShares National Muni Bond ETF
MUB
+$1.19M
3
LLY icon
Eli Lilly
LLY
+$703K
4
IVV icon
iShares Core S&P 500 ETF
IVV
+$684K
5
DYNF icon
BlackRock US Equity Factor Rotation ETF
DYNF
+$610K

Top Sells

Rank Stock Value
1
CGSM icon
Capital Group Short Duration Municipal Income ETF
CGSM
+$740K
2
OUSM icon
ALPS O'Shares US Small-Cap Quality Dividend ETF
OUSM
+$670K
3
EQL icon
ALPS Equal Sector Weight ETF
EQL
+$562K
4
XLE icon
State Street Energy Select Sector SPDR ETF
XLE
+$404K
5
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$332K

Sector Composition

Rank Sector Weight
1 Technology 19.81%
2 Healthcare 12.56%
3 Financials 7.16%
4 Consumer Discretionary 4.84%
5 Consumer Staples 4.16%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AON icon
51
Aon
AON
$77.3B
$677K 0.54%
1,899
+226
+14% +$81.9K
IVW icon
52
iShares S&P 500 Growth ETF
IVW
$72.5B
$661K 0.53%
6,003
+1,213
+25% +$120K
VWO icon
53
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$648K 0.52%
13,095
-3,000
-19% -$139K
VXF icon
54
Vanguard Extended Market ETF
VXF
$30.3B
$647K 0.52%
3,359
-181
-5% -$32.1K
SHOP icon
55
Shopify
SHOP
$148B
$644K 0.51%
5,581
+625
+13% +$62.5K
TRV icon
56
Travelers Companies
TRV
$80.8B
$611K 0.49%
2,283
+650
+40% +$171K
VCR icon
57
Vanguard Consumer Discretionary ETF
VCR
$5.84B
$593K 0.47%
1,637
– –
CTAS icon
58
Cintas
CTAS
$82.4B
$588K 0.47%
2,640
– –
MA icon
59
Mastercard
MA
$477B
$552K 0.44%
982
+101
+11% +$55.9K
EFG icon
60
iShares MSCI EAFE Growth ETF
EFG
$16.3B
$549K 0.44%
4,903
+720
+17% +$75.9K
VV icon
61
Vanguard Large-Cap ETF
VV
$51.9B
$546K 0.44%
1,913
-1
-0.1% -$263
UNP icon
62
Union Pacific
UNP
$183B
$530K 0.42%
2,304
-81
-3% -$18K
IWD icon
63
iShares Russell 1000 Value ETF
IWD
$82B
$525K 0.42%
2,705
– –
UNH icon
64
UnitedHealth
UNH
$382B
$516K 0.41%
1,653
+961
+139% +$367K
PAYC icon
65
Paycom
PAYC
$6.78B
$506K 0.4%
2,188
+311
+17% +$73.7K
IVE icon
66
iShares S&P 500 Value ETF
IVE
$48.9B
$499K 0.4%
2,556
+1,175
+85% +$219K
BLK icon
67
Blackrock
BLK
$164B
$473K 0.38%
451
-7
-2% -$6.62K
TXN icon
68
Texas Instruments
TXN
$255B
$466K 0.37%
2,245
-312
-12% -$55.4K
SPOT icon
69
Spotify
SPOT
$99.2B
$463K 0.37%
604
+51
+9% +$32.7K
HON icon
70
Honeywell
HON
$77.1B
$449K 0.36%
2,047
-349
-15% -$70.6K
IUSB icon
71
iShares Core Universal USD Bond ETF
IUSB
$42.6B
$448K 0.36%
9,680
+1,665
+21% +$76K
LMT icon
72
Lockheed Martin
LMT
$134B
$444K 0.36%
959
+160
+20% +$74.9K
SCHG icon
73
Schwab US Large-Cap Growth ETF
SCHG
$58.5B
$444K 0.36%
+15,200
New +$402K
OEF icon
74
iShares S&P 100 ETF
OEF
$19.8B
$442K 0.35%
1,453
-690
-32% -$192K
SAP icon
75
SAP
SAP
$187B
$440K 0.35%
1,447
+207
+17% +$59.3K
1 2
3
4 5

Similar funds

RHAM
Round Hill Asset Management Pasadena, California $153M AUM 6.67% 1-Year Est. Return
EG
Ellerson Group Annapolis, Maryland $153M AUM 41.08% 1-Year Est. Return
RFN
Redwood Financial Network Solon, Ohio $153M AUM 17.17% 1-Year Est. Return
FWP
Fiduciary Wealth Partners Boston, Massachusetts $153M AUM 18.34% 1-Year Est. Return
SGM
Sellaronda Global Management New York $152M AUM 2.1% 1-Year Est. Return
HWM
Horizons Wealth Management Asheville, North Carolina $152M AUM 9.43% 1-Year Est. Return
BGAI
Bruce G. Allen Investments Denver, Colorado $153M AUM 23.23% 1-Year Est. Return
CMMS
Comprehensive Money Management Services Coral Gables, Florida $152M AUM 20.08% 1-Year Est. Return

PUREfi Wealth's Q2 2025 Portfolio in Review

As of Q2 2025, PUREfi Wealth held 166 positions worth $125M, up 25% from $100M the previous quarter. Its ten largest holdings account for 36% of the portfolio.

PUREfi Wealth deployed $15.8M of net new capital in Q2 2025, opening 29 new positions and adding to 82 existing holdings. Its largest new stake was Vanguard High Dividend Yield ETF: 9,825 shares worth $1.31M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 18% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Capital Group Short Duration Municipal Income ETF, an estimated $740K trimmed.

  • PUREfi Wealth's largest Q2 2025 buy was Vanguard High Dividend Yield ETF: 9,825 shares worth $1.31M.
  • PUREfi Wealth added most to Eli Lilly in Q2 2025, an estimated $703K increase.
  • PUREfi Wealth's biggest Q2 2025 reduction was Capital Group Short Duration Municipal Income ETF, cutting an estimated $740K.
  • PUREfi Wealth fully exited ALPS O'Shares US Small-Cap Quality Dividend ETF in Q2 2025, selling an estimated $670K.
  • PUREfi Wealth's ten largest holdings make up 36% of its $125M portfolio in Q2 2025.
  • PUREfi Wealth opened 29 new positions and closed 10 in Q2 2025.
  • PUREfi Wealth's portfolio value rose 25% quarter-over-quarter to $125M.

Based on PUREfi Wealth's 13F filing for Q2 2025, filed 22 Jul 2025.