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PCS

Personal CFO Solutions Portfolio holdings

AUM $712M
1-Year Est. Return 25.3%
This Fund
S&P 500
This Quarter Est. Return
+18.86%
1 Year Est. Return
+25.3%
3 Year Est. Return
+74.76%
5 Year Est. Return
+83.43%
10 Year Est. Return
–
AUM
$404M
AUM Growth
+$404M
Cap. Flow
+$27.7M
Cap. Flow %
6.86%
Top 10 Hldgs %
28.93%
Holding
416
New
85
Increased
169
Reduced
98
Closed
43

Top Buys

Rank Stock Value
1
PDEC icon
Innovator US Equity Power Buffer ETF December
PDEC
+$17.3M
2
UWM icon
ProShares Ultra Russell2000
UWM
+$14.8M
3
BDEC icon
Innovator US Equity Buffer ETF December
BDEC
+$5.23M
4
NOCT icon
Innovator Growth-100 Power Buffer ETF October
NOCT
+$3.11M
5
IJAN icon
Innovator International Developed Power Buffer ETF January
IJAN
+$2.03M

Top Sells

Rank Stock Value
1
PSEP icon
Innovator US Equity Power Buffer ETF September
PSEP
+$16.1M
2
IWM icon
iShares Russell 2000 ETF
IWM
+$15.1M
3
BSEP icon
Innovator US Equity Buffer ETF September
BSEP
+$5.43M
4
ITT icon
ITT
ITT
+$3.84M
5
NJUL icon
Innovator Growth-100 Power Buffer ETF July
NJUL
+$2.59M

Sector Composition

Rank Sector Weight
1 Technology 11.42%
2 Industrials 11.07%
3 Healthcare 10.62%
4 Financials 8.12%
5 Communication Services 6.38%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AZO icon
376
AutoZone
AZO
$48.9B
– –
-228
Closed –
BAC.PRL icon
377
Bank of America Series L
BAC.PRL
$3.93B
– –
-200
Closed –
BKNG icon
378
Booking.com
BKNG
$139B
– –
-2,925
Closed –
BWA icon
379
BorgWarner
BWA
$12.6B
– –
-14,691
Closed -$1K
CAH icon
380
Cardinal Health
CAH
$52.9B
– –
-10,233
Closed –
CASY icon
381
Casey's General Stores
CASY
$32.1B
– –
-1,262
Closed –
CLX icon
382
Clorox
CLX
$11.6B
– –
-1,388
Closed –
CMI icon
383
Cummins
CMI
$88.2B
– –
-3,146
Closed -$1K
COR icon
384
Cencora
COR
$59.1B
– –
-5,894
Closed -$1K
DHI icon
385
D.R. Horton
DHI
$41.1B
– –
-3,808
Closed –
EBAY icon
386
eBay
EBAY
$50.7B
– –
-20,746
Closed -$1K
ETN icon
387
Eaton
ETN
$156B
– –
-2,084
Closed –
EXPE icon
388
Expedia Group
EXPE
$31.8B
– –
-4,696
Closed –
FNB icon
389
FNB Corp
FNB
$6.67B
– –
-13,157
Closed –
HBI
390
DELISTED
Hanesbrands
HBI
– –
-11,416
Closed –
HRB icon
391
H&R Block
HRB
$5.29B
– –
-38,783
Closed -$1K
HST icon
392
Host Hotels & Resorts
HST
$16.5B
– –
-28,496
Closed –
ILCG icon
393
iShares Morningstar Growth ETF
ILCG
$3.13B
– –
-4,415
Closed –
IP icon
394
International Paper
IP
$19.2B
– –
-12,328
Closed –
KOCT icon
395
Innovator US Small Cap Power Buffer ETF October
KOCT
$143M
– –
-11,269
Closed –
PGR icon
396
Progressive
PGR
$123B
– –
-4,244
Closed –
PLD icon
397
Prologis
PLD
$138B
– –
-3,622
Closed –
POOL icon
398
Pool Corp
POOL
$7.33B
– –
-603
Closed –
SHOP icon
399
Shopify
SHOP
$162B
– –
-10,080
Closed -$1K
SLV icon
400
iShares Silver Trust
SLV
$27.2B
– –
-23,000
Closed –
13 14 15
16
17

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DCM
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TLP
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DCM
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IWP
Insight Wealth Partners Plano, Texas $713M AUM 16.55% 1-Year Est. Return
LS
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SSP
Sixth Street Partners Dallas, Texas $711M AUM 9.3% 1-Year Est. Return
DIA
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Personal CFO Solutions's Q4 2020 Portfolio in Review

As of Q4 2020, Personal CFO Solutions held 416 positions worth $404M, up 134,597% from $300K the previous quarter. Its ten largest holdings account for 29% of the portfolio.

Personal CFO Solutions deployed $27.7M of net new capital in Q4 2020, opening 85 new positions and adding to 169 existing holdings. Its largest new stake was Innovator US Equity Power Buffer ETF December: 611,045 shares worth $17.7M.

By sector, the portfolio is most concentrated in Technology at 11% of assets, down from 12% a quarter earlier, followed by Industrials and Healthcare.

On the sell side, the largest reduction was Innovator US Equity Power Buffer ETF September, an estimated $16.1M trimmed.

  • Personal CFO Solutions's largest Q4 2020 buy was Innovator US Equity Power Buffer ETF December: 611,045 shares worth $17.7M.
  • Personal CFO Solutions added most to Innovator International Developed Power Buffer ETF January in Q4 2020, an estimated $2.03M increase.
  • Personal CFO Solutions's biggest Q4 2020 reduction was Innovator US Equity Power Buffer ETF September, cutting an estimated $16.1M.
  • Personal CFO Solutions fully exited Shopify in Q4 2020, selling an estimated $1K.
  • Personal CFO Solutions's ten largest holdings make up 29% of its $404M portfolio in Q4 2020.
  • Personal CFO Solutions opened 85 new positions and closed 43 in Q4 2020.
  • Personal CFO Solutions's portfolio value rose 134,597% quarter-over-quarter to $404M.

Based on Personal CFO Solutions's 13F filing for Q4 2020, filed 9 Feb 2021.