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MFC

Morris Financial Concepts Portfolio holdings

AUM $326M
1-Year Est. Return 20.96%
This Fund
S&P 500
This Quarter Est. Return
-1.67%
1 Year Est. Return
+20.96%
3 Year Est. Return
+56.54%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$238M
AUM Growth
+$5.12M
Cap. Flow
+$10.7M
Cap. Flow %
4.51%
Top 10 Hldgs %
57.52%
Holding
200
New
16
Increased
65
Reduced
60
Closed
2

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$1.69M
2
VXUS icon
Vanguard Total International Stock ETF
VXUS
+$1.63M
3
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.16M
4
BNDX icon
Vanguard Total International Bond ETF
BNDX
+$788K
5
LLY icon
Eli Lilly
LLY
+$463K

Top Sells

Rank Stock Value
1
CRM icon
Salesforce
CRM
+$223K
2
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$155K
3
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$122K
4
IJS icon
iShares S&P Small-Cap 600 Value ETF
IJS
+$106K
5
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$83.5K

Sector Composition

Rank Sector Weight
1 Consumer Discretionary 2.19%
2 Financials 2.17%
3 Technology 2.11%
4 Healthcare 1.8%
5 Consumer Staples 1.58%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GOOGL icon
76
Alphabet (Google) Class A
GOOGL
$4.57T
$434K 0.18%
2,804
+10
+0.4% +$1.81K
SCHB icon
77
Schwab US Broad Market ETF
SCHB
$43.9B
$427K 0.18%
19,830
– –
ESML icon
78
iShares ESG Aware MSCI USA Small-Cap ETF
ESML
$2.86B
$410K 0.17%
10,682
-184
-2% -$7.65K
SON icon
79
Sonoco
SON
$5.58B
$407K 0.17%
8,605
-32
-0.4% -$1.51K
NVDA icon
80
NVIDIA
NVDA
$5.01T
$405K 0.17%
3,740
-40
-1% -$5.07K
DFSU
81
Dimensional US Sustainability Core 1 ETF
DFSU
$2.3B
$403K 0.17%
11,257
+621
+6% +$23.6K
MDLZ icon
82
Mondelez International
MDLZ
$78.8B
$402K 0.17%
5,918
+216
+4% +$13.3K
SCHC icon
83
Schwab International Small-Cap Equity ETF
SCHC
$5.45B
$399K 0.17%
11,124
-123
-1% -$4.39K
GEM icon
84
Goldman Sachs ActiveBeta Emerging Markets Equity ETF
GEM
$1.68B
$383K 0.16%
11,551
+102
+0.9% +$3.36K
MRK icon
85
Merck
MRK
$316B
$378K 0.16%
4,214
-171
-4% -$16K
VYM icon
86
Vanguard High Dividend Yield ETF
VYM
$81.4B
$363K 0.15%
2,817
+77
+3% +$10.1K
WMT icon
87
Walmart Inc
WMT
$881B
$361K 0.15%
4,114
+95
+2% +$8.91K
FNDX icon
88
Schwab Fundamental US Large Company Index ETF
FNDX
$27B
$350K 0.15%
14,823
-729
-5% -$17.6K
GE icon
89
GE Aerospace
GE
$383B
$347K 0.15%
1,734
-66
-4% -$13K
DE icon
90
Deere & Co
DE
$163B
$339K 0.14%
723
– –
VNQ icon
91
Vanguard Real Estate ETF
VNQ
$39.3B
$325K 0.14%
3,594
-156
-4% -$14.2K
TFC icon
92
Truist Financial
TFC
$63.4B
$316K 0.13%
7,688
– –
ABT icon
93
Abbott
ABT
$185B
$309K 0.13%
2,329
– –
FNDC icon
94
Schwab Fundamental International Small Company Index ETF
FNDC
$3.07B
$304K 0.13%
8,402
-608
-7% -$21.7K
AMZN icon
95
Amazon
AMZN
$3.06T
$304K 0.13%
1,598
-15
-0.9% -$3.25K
SO icon
96
Southern Company
SO
$107B
$304K 0.13%
3,304
-342
-9% -$29.6K
GS icon
97
Goldman Sachs
GS
$303B
$298K 0.12%
545
+9
+2% +$5.42K
GSSC icon
98
GS ActiveBeta US Small Cap Equity ETF
GSSC
$1.06B
$296K 0.12%
4,663
+10
+0.2% +$681
SCHD icon
99
Schwab US Dividend Equity ETF
SCHD
$104B
$295K 0.12%
10,545
– –
EAGG icon
100
iShares ESG Aware US Aggregate Bond ETF
EAGG
$4.96B
$293K 0.12%
6,168
+808
+15% +$37.9K
2 3
4
5 6

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ECH
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CCG
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AFA
Alpha Financial Advisors Charlotte, North Carolina $326M AUM 15.49% 1-Year Est. Return
BCM
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TC
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ISFAN
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JHWEPV
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Morris Financial Concepts's Q1 2025 Portfolio in Review

As of Q1 2025, Morris Financial Concepts held 200 positions worth $238M, up 2.2% from $233M the previous quarter. Its ten largest holdings account for 58% of the portfolio.

Morris Financial Concepts deployed $10.7M of net new capital in Q1 2025, opening 16 new positions and adding to 65 existing holdings. Its largest new stake was Vanguard Total International Stock ETF: 26,419 shares worth $1.64M.

By sector, the portfolio is most concentrated in Consumer Discretionary at 2.2% of assets, down from 2.5% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $155K trimmed.

  • Morris Financial Concepts's largest Q1 2025 buy was Vanguard Total International Stock ETF: 26,419 shares worth $1.64M.
  • Morris Financial Concepts added most to Vanguard Total Bond Market in Q1 2025, an estimated $1.69M increase.
  • Morris Financial Concepts's biggest Q1 2025 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $155K.
  • Morris Financial Concepts fully exited Salesforce in Q1 2025, selling an estimated $223K.
  • Morris Financial Concepts's ten largest holdings make up 58% of its $238M portfolio in Q1 2025.
  • Morris Financial Concepts opened 16 new positions and closed 2 in Q1 2025.
  • Morris Financial Concepts's portfolio value rose 2.2% quarter-over-quarter to $238M.

Based on Morris Financial Concepts's 13F filing for Q1 2025, filed 29 Apr 2025.