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MFC

Morris Financial Concepts Portfolio holdings

AUM $326M
1-Year Est. Return 20.96%
This Fund
S&P 500
This Quarter Est. Return
+1.17%
1 Year Est. Return
+20.96%
3 Year Est. Return
+56.54%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$209M
AUM Growth
+$13.4M
Cap. Flow
+$11.5M
Cap. Flow %
5.5%
Top 10 Hldgs %
61.63%
Holding
169
New
3
Increased
64
Reduced
51
Closed
9

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$2.27M
2
SCHX icon
Schwab US Large- Cap ETF
SCHX
+$2.24M
3
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$938K
4
SHV icon
iShares 0-1 Year Treasury Bond ETF
SHV
+$887K
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$857K

Top Sells

Rank Stock Value
1
SCHA icon
Schwab U.S Small- Cap ETF
SCHA
+$519K
2
EEM icon
iShares MSCI Emerging Markets ETF
EEM
+$474K
3
IWD icon
iShares Russell 1000 Value ETF
IWD
+$463K
4
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$359K
5
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$351K

Sector Composition

Rank Sector Weight
1 Financials 1.96%
2 Technology 1.91%
3 Healthcare 1.84%
4 Consumer Discretionary 1.71%
5 Consumer Staples 1.19%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GSLC icon
51
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
$14.8B
$550K 0.26%
5,138
+112
+2% +$11.6K
BRK.B icon
52
Berkshire Hathaway Class B
BRK.B
$1.1T
$546K 0.26%
1,341
+10
+0.8% +$4.09K
MRK icon
53
Merck
MRK
$322B
$535K 0.26%
4,322
-36
-0.8% -$4.64K
HD icon
54
Home Depot
HD
$337B
$528K 0.25%
1,535
– –
IWO icon
55
iShares Russell 2000 Growth ETF
IWO
$14.1B
$514K 0.25%
1,957
– –
IBM icon
56
IBM
IBM
$213B
$499K 0.24%
2,885
– –
VFH icon
57
Vanguard Financials ETF
VFH
$13.4B
$489K 0.23%
4,893
+315
+7% +$31.4K
META icon
58
Meta Platforms (Facebook)
META
$1.49T
$483K 0.23%
958
+79
+9% +$38.4K
DFAU icon
59
Dimensional US Core Equity Market ETF
DFAU
$12.1B
$469K 0.22%
12,499
+4,084
+49% +$148K
JNJ icon
60
Johnson & Johnson
JNJ
$640B
$465K 0.22%
3,179
-40
-1% -$5.95K
IUSG icon
61
iShares Core S&P US Growth ETF
IUSG
$30.4B
$448K 0.21%
+3,514
New +$419K
PG icon
62
Procter & Gamble
PG
$340B
$448K 0.21%
2,715
+31
+1% +$5.07K
VNQ icon
63
Vanguard Real Estate ETF
VNQ
$39.9B
$444K 0.21%
5,295
+465
+10% +$38.4K
SON icon
64
Sonoco
SON
$5.83B
$438K 0.21%
8,637
– –
ABBV icon
65
AbbVie
ABBV
$465B
$430K 0.21%
2,506
-4
-0.2% -$663
KO icon
66
Coca-Cola
KO
$383B
$428K 0.21%
6,727
-210
-3% -$13K
MDLZ icon
67
Mondelez International
MDLZ
$82.9B
$427K 0.2%
6,524
-895
-12% -$61.4K
SCHB icon
68
Schwab US Broad Market ETF
SCHB
$42.3B
$416K 0.2%
19,860
-90
-0.5% -$1.82K
SCHC icon
69
Schwab International Small-Cap Equity ETF
SCHC
$5.28B
$412K 0.2%
11,582
-886
-7% -$31.6K
WFC icon
70
Wells Fargo
WFC
$254B
$405K 0.19%
6,811
– –
ESML icon
71
iShares ESG Aware MSCI USA Small-Cap ETF
ESML
$2.79B
$398K 0.19%
10,336
+4,946
+92% +$191K
GOOGL icon
72
Alphabet (Google) Class A
GOOGL
$4.12T
$393K 0.19%
2,156
+240
+13% +$40.5K
AVSF icon
73
Avantis Short-Term Fixed Income ETF
AVSF
$654M
$392K 0.19%
8,492
+1,444
+20% +$66.4K
COST icon
74
Costco
COST
$432B
$390K 0.19%
459
+58
+14% +$45.3K
FNDX icon
75
Schwab Fundamental US Large Company Index ETF
FNDX
$26.5B
$368K 0.18%
16,482
-432
-3% -$9.52K
1 2
3
4 5

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ECH
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CCG
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AFA
Alpha Financial Advisors Charlotte, North Carolina $326M AUM 15.49% 1-Year Est. Return
BCM
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ISFAN
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JHWEPV
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Morris Financial Concepts's Q2 2024 Portfolio in Review

As of Q2 2024, Morris Financial Concepts held 169 positions worth $209M, up 6.9% from $195M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Morris Financial Concepts deployed $11.5M of net new capital in Q2 2024, opening 3 new positions and adding to 64 existing holdings. Its largest new stake was iShares Core S&P US Growth ETF: 3,514 shares worth $448K.

By sector, the portfolio is most concentrated in Financials at 2% of assets, down from 2.1% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was Schwab U.S Small- Cap ETF, an estimated $519K trimmed.

  • Morris Financial Concepts's largest Q2 2024 buy was iShares Core S&P US Growth ETF: 3,514 shares worth $448K.
  • Morris Financial Concepts added most to iShares Core S&P 500 ETF in Q2 2024, an estimated $2.27M increase.
  • Morris Financial Concepts's biggest Q2 2024 reduction was Schwab U.S Small- Cap ETF, cutting an estimated $519K.
  • Morris Financial Concepts fully exited Pioneer Natural Resource Co. in Q2 2024, selling an estimated $259K.
  • Morris Financial Concepts's ten largest holdings make up 62% of its $209M portfolio in Q2 2024.
  • Morris Financial Concepts opened 3 new positions and closed 9 in Q2 2024.
  • Morris Financial Concepts's portfolio value rose 6.9% quarter-over-quarter to $209M.

Based on Morris Financial Concepts's 13F filing for Q2 2024, filed 29 Jul 2024.