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KFP

Keener Financial Planning Portfolio holdings

AUM $280M
1-Year Est. Return 25.41%
This Fund
S&P 500
This Quarter Est. Return
-1.51%
1 Year Est. Return
+25.41%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$154M
AUM Growth
-$15.5M
Cap. Flow
-$12.7M
Cap. Flow %
-8.27%
Top 10 Hldgs %
87.51%
Holding
205
New
22
Increased
13
Reduced
46
Closed
22

Top Buys

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$116K
2
LLY icon
Eli Lilly
LLY
+$108K
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$97.5K
4
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$49.7K
5
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$49.4K

Top Sells

Rank Stock Value
1
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$3.91M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$1.62M
3
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$716K
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$710K
5
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$668K

Sector Composition

Rank Sector Weight
1 Technology 2.28%
2 Financials 1.2%
3 Healthcare 0.6%
4 Consumer Discretionary 0.41%
5 Industrials 0.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EAGG icon
101
iShares ESG Aware US Aggregate Bond ETF
EAGG
$4.97B
$24K 0.02%
510
– –
ADP icon
102
Automatic Data Processing
ADP
$108B
$22K 0.01%
74
– –
FDVV icon
103
Fidelity High Dividend ETF
FDVV
$10.4B
$20K 0.01%
+422
New +$21.3K
USMV icon
104
iShares MSCI USA Min Vol Factor ETF
USMV
$24.2B
$20K 0.01%
224
– –
ASML icon
105
ASML
ASML
$669B
$18K 0.01%
+28
New +$20.4K
BAC icon
106
Bank of America
BAC
$442B
$18K 0.01%
454
-1,000
-69% -$44.6K
MCD icon
107
McDonald's
MCD
$195B
$18K 0.01%
59
-98
-62% -$29.3K
LOW icon
108
Lowe's Companies
LOW
$125B
$17K 0.01%
73
– –
VIG icon
109
Vanguard Dividend Appreciation ETF
VIG
$114B
$17K 0.01%
+90
New +$17.9K
AJG icon
110
Arthur J. Gallagher & Co
AJG
$63.6B
$16K 0.01%
49
– –
QQQ icon
111
Invesco QQQ Trust
QQQ
$484B
$15K 0.01%
34
-111
-77% -$56.4K
MWA icon
112
Mueller Water Products
MWA
$4.16B
$14K 0.01%
+571
New +$14.3K
AFL icon
113
Aflac
AFL
$62.6B
$13K 0.01%
125
– –
AMGN icon
114
Amgen
AMGN
$222B
$13K 0.01%
43
-977
-96% -$289K
LIN icon
115
Linde
LIN
$226B
$12K 0.01%
26
– –
ADI icon
116
Analog Devices
ADI
$190B
$11K 0.01%
57
– –
CSCO icon
117
Cisco
CSCO
$479B
$11K 0.01%
179
-1,000
-85% -$61.6K
DGRO icon
118
iShares Core Dividend Growth ETF
DGRO
$43.5B
$11K 0.01%
+186
New +$11.7K
EME icon
119
Emcor
EME
$36B
$11K 0.01%
+30
New +$13K
CB icon
120
Chubb
CB
$135B
$10K 0.01%
36
– –
COST icon
121
Costco
COST
$420B
$10K 0.01%
11
– –
PAYX icon
122
Paychex
PAYX
$42.7B
$10K 0.01%
69
– –
PSX icon
123
Phillips 66
PSX
$81.4B
$10K 0.01%
82
– –
ACN icon
124
Accenture
ACN
$108B
$9K 0.01%
30
– –
APPN icon
125
Appian
APPN
$2.48B
$9K 0.01%
314
– –
3 4
5
6 7

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BWG
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PBPIA
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HCM
Hall Capital Management Barrington, Rhode Island $280M AUM 14.82% 1-Year Est. Return
NCM
NCM Capital Management Ramsey, New Jersey $279M AUM 26.47% 1-Year Est. Return
CCC
Compass Capital Corp Braintree, Massachusetts $279M AUM 28.36% 1-Year Est. Return
SL
SOF Ltd George Town, Cayman Islands $279M AUM 6.12% 1-Year Est. Return
OFCM
One Fin Capital Management San Francisco, California $280M AUM 49.87% 1-Year Est. Return
PHC
Panoramic Hills Capital Road Town $280M AUM

Keener Financial Planning's Q1 2025 Portfolio in Review

As of Q1 2025, Keener Financial Planning held 205 positions worth $154M, down 9.1% from $169M the previous quarter. Its ten largest holdings account for 88% of the portfolio.

Keener Financial Planning withdrew a net $12.7M in Q1 2025, closing 22 positions and reducing 46 holdings. Its most notable exit was Advanced Micro Devices, an estimated $241K position sold in full.

By sector, the portfolio is most concentrated in Technology at 2.3% of assets, down from 2.8% a quarter earlier, followed by Financials and Healthcare.

Against the trend, Keener Financial Planning opened a new position in iShares MSCI Emerging Markets ex China ETF worth $113K.

  • Keener Financial Planning's largest Q1 2025 buy was iShares MSCI Emerging Markets ex China ETF: 2,066 shares worth $113K.
  • Keener Financial Planning added most to Eli Lilly in Q1 2025, an estimated $108K increase.
  • Keener Financial Planning's biggest Q1 2025 reduction was State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF, cutting an estimated $3.91M.
  • Keener Financial Planning fully exited Advanced Micro Devices in Q1 2025, selling an estimated $241K.
  • Keener Financial Planning's ten largest holdings make up 88% of its $154M portfolio in Q1 2025.
  • Keener Financial Planning opened 22 new positions and closed 22 in Q1 2025.
  • Keener Financial Planning's portfolio value fell 9.1% quarter-over-quarter to $154M.

Based on Keener Financial Planning's 13F filing for Q1 2025, filed 9 May 2025.