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KFP

Keener Financial Planning Portfolio holdings

AUM $280M
1-Year Est. Return 25.41%
This Fund
S&P 500
This Quarter Est. Return
-1.51%
1 Year Est. Return
+25.41%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$154M
AUM Growth
-$15.5M
Cap. Flow
-$12.7M
Cap. Flow %
-8.27%
Top 10 Hldgs %
87.51%
Holding
205
New
22
Increased
13
Reduced
46
Closed
22

Top Buys

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$116K
2
LLY icon
Eli Lilly
LLY
+$108K
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$97.5K
4
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$49.7K
5
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$49.4K

Top Sells

Rank Stock Value
1
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$3.91M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$1.62M
3
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$716K
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$710K
5
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$668K

Sector Composition

Rank Sector Weight
1 Technology 2.28%
2 Financials 1.2%
3 Healthcare 0.6%
4 Consumer Discretionary 0.41%
5 Industrials 0.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GL icon
76
Globe Life
GL
$14.3B
$55K 0.04%
418
– –
TROW icon
77
T. Rowe Price
TROW
$24.3B
$55K 0.04%
600
– –
CVS icon
78
CVS Health
CVS
$122B
$53K 0.03%
783
– –
JNJ icon
79
Johnson & Johnson
JNJ
$625B
$51K 0.03%
313
– –
CMG icon
80
Chipotle Mexican Grill
CMG
$41.5B
$47K 0.03%
950
– –
LUV icon
81
Southwest Airlines
LUV
$23B
$47K 0.03%
1,400
– –
SNPS icon
82
Synopsys
SNPS
$79.7B
$46K 0.03%
108
– –
XLK icon
83
State Street Technology Select Sector SPDR ETF
XLK
$124B
$45K 0.03%
+436
New +$49.4K
PANW icon
84
Palo Alto Networks
PANW
$297B
$44K 0.03%
+260
New +$48.1K
VOE icon
85
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24B
$43K 0.03%
268
-48
-15% -$7.85K
IJH icon
86
iShares Core S&P Mid-Cap ETF
IJH
$127B
$42K 0.03%
735
– –
TSM icon
87
TSMC
TSM
$2.18T
$39K 0.03%
+237
New +$46.1K
UNH icon
88
UnitedHealth
UNH
$370B
$38K 0.02%
73
-300
-80% -$153K
VBR icon
89
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$38K 0.02%
204
-106
-34% -$20.9K
CNI icon
90
Canadian National Railway
CNI
$76.6B
$36K 0.02%
370
– –
ONEQ icon
91
Fidelity Nasdaq Composite Index ETF
ONEQ
$10.9B
$36K 0.02%
543
-248
-31% -$18.5K
VST icon
92
Vistra
VST
$47.4B
$34K 0.02%
+290
New +$43.3K
XLV icon
93
State Street Health Care Select Sector SPDR ETF
XLV
$42.7B
$34K 0.02%
+238
New +$34.6K
MAR icon
94
Marriott International
MAR
$92.3B
$31K 0.02%
134
– –
VUG icon
95
Vanguard Morningstar Growth ETF
VUG
$231B
$30K 0.02%
498
– –
MRK icon
96
Merck
MRK
$318B
$29K 0.02%
329
– –
BMY icon
97
Bristol-Myers Squibb
BMY
$132B
$28K 0.02%
468
– –
MMM icon
98
3M
MMM
$94.3B
$28K 0.02%
196
– –
WMT icon
99
Walmart Inc
WMT
$890B
$26K 0.02%
305
-4,741
-94% -$445K
PDP icon
100
Invesco Dorsey Wright Momentum ETF
PDP
$1.5B
$25K 0.02%
251
– –
2 3
4
5 6

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PBPIA
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HCM
Hall Capital Management Barrington, Rhode Island $280M AUM 14.82% 1-Year Est. Return
NCM
NCM Capital Management Ramsey, New Jersey $279M AUM 26.47% 1-Year Est. Return
CCC
Compass Capital Corp Braintree, Massachusetts $279M AUM 28.36% 1-Year Est. Return
SL
SOF Ltd George Town, Cayman Islands $279M AUM 6.12% 1-Year Est. Return
OFCM
One Fin Capital Management San Francisco, California $280M AUM 49.87% 1-Year Est. Return
PHC
Panoramic Hills Capital Road Town $280M AUM

Keener Financial Planning's Q1 2025 Portfolio in Review

As of Q1 2025, Keener Financial Planning held 205 positions worth $154M, down 9.1% from $169M the previous quarter. Its ten largest holdings account for 88% of the portfolio.

Keener Financial Planning withdrew a net $12.7M in Q1 2025, closing 22 positions and reducing 46 holdings. Its most notable exit was Advanced Micro Devices, an estimated $241K position sold in full.

By sector, the portfolio is most concentrated in Technology at 2.3% of assets, down from 2.8% a quarter earlier, followed by Financials and Healthcare.

Against the trend, Keener Financial Planning opened a new position in iShares MSCI Emerging Markets ex China ETF worth $113K.

  • Keener Financial Planning's largest Q1 2025 buy was iShares MSCI Emerging Markets ex China ETF: 2,066 shares worth $113K.
  • Keener Financial Planning added most to Eli Lilly in Q1 2025, an estimated $108K increase.
  • Keener Financial Planning's biggest Q1 2025 reduction was State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF, cutting an estimated $3.91M.
  • Keener Financial Planning fully exited Advanced Micro Devices in Q1 2025, selling an estimated $241K.
  • Keener Financial Planning's ten largest holdings make up 88% of its $154M portfolio in Q1 2025.
  • Keener Financial Planning opened 22 new positions and closed 22 in Q1 2025.
  • Keener Financial Planning's portfolio value fell 9.1% quarter-over-quarter to $154M.

Based on Keener Financial Planning's 13F filing for Q1 2025, filed 9 May 2025.