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HFA

Hoover Financial Advisors Portfolio holdings

AUM $562M
1-Year Est. Return 37.9%
This Fund
S&P 500
This Quarter Est. Return
+5.9%
1 Year Est. Return
+37.9%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$562M
AUM Growth
+$28.6M
Cap. Flow
-$150M
Cap. Flow %
-26.61%
Top 10 Hldgs %
58.85%
Holding
710
New
87
Increased
144
Reduced
87
Closed
37

Top Buys

Rank Stock Value
1
MO icon
Altria Group
MO
+$9.43M
2
UJUL icon
Innovator US Equity Ultra Buffer ETF July
UJUL
+$1.91M
3
PJUL icon
Innovator US Equity Power Buffer ETF July
PJUL
+$1.6M
4
EMQQ icon
EMQQ The Emerging Markets Internet & Ecommerce ETF
EMQQ
+$1.52M
5
PJUN icon
Innovator US Equity Power Buffer ETF June
PJUN
+$1.04M

Top Sells

Rank Stock Value
1
VONG icon
Vanguard Russell 1000 Growth ETF
VONG
+$134M
2
VONV icon
Vanguard Russell 1000 Value ETF
VONV
+$30.5M
3
T icon
AT&T
T
+$3.97M
4
QQQ icon
Invesco QQQ Trust
QQQ
+$1.37M
5
OVB icon
Overlay Shares Core Bond ETF
OVB
+$494K

Sector Composition

Rank Sector Weight
1 Industrials 10.68%
2 Healthcare 8.08%
3 Communication Services 5.26%
4 Consumer Staples 3%
5 Technology 3%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IWF icon
26
iShares Russell 1000 Growth ETF
IWF
$123B
$4.65M 0.83%
68,468
-1,336
-2% -$86.1K
VWO icon
27
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$4.13M 0.74%
76,139
+287
+0.4% +$15.3K
IEFA icon
28
iShares Core MSCI EAFE ETF
IEFA
$186B
$4.04M 0.72%
53,925
+1,314
+2% +$99.2K
VB icon
29
Vanguard Small-Cap ETF
VB
$79.7B
$3.96M 0.71%
17,584
+41
+0.2% +$9.09K
PMAR icon
30
Innovator US Equity Power Buffer ETF March
PMAR
$756M
$3.24M 0.58%
106,070
-592
-0.6% -$17.9K
DWAS icon
31
Invesco Dorsey Wright SmallCap Momentum ETF
DWAS
$458M
$3.09M 0.55%
34,399
+971
+3% +$83.4K
OVB icon
32
Overlay Shares Core Bond ETF
OVB
$47.6M
$2.95M 0.53%
112,252
-19,084
-15% -$494K
PIZ icon
33
Invesco Dorsey Wright Developed Markets Momentum ETF
PIZ
$722M
$2.59M 0.46%
68,603
+901
+1% +$33.1K
AMZN icon
34
Amazon
AMZN
$2.66T
$2.53M 0.45%
14,720
+2,100
+17% +$349K
MSFT icon
35
Microsoft
MSFT
$2.93T
$2.32M 0.41%
8,556
+202
+2% +$51.3K
PG icon
36
Procter & Gamble
PG
$349B
$2.2M 0.39%
16,273
+76
+0.5% +$10.3K
USMV icon
37
iShares MSCI USA Min Vol Factor ETF
USMV
$23.1B
$2.17M 0.39%
29,498
+1
+0% +$72
EEM icon
38
iShares MSCI Emerging Markets ETF
EEM
$28B
$2.01M 0.36%
36,422
-1,574
-4% -$85.5K
UJUL icon
39
Innovator US Equity Ultra Buffer ETF July
UJUL
$226M
$1.92M 0.34%
+71,147
New +$1.91M
VEA icon
40
Vanguard FTSE Developed Markets ETF
VEA
$226B
$1.9M 0.34%
36,856
-739
-2% -$38.1K
PJUL icon
41
Innovator US Equity Power Buffer ETF July
PJUL
$1.11B
$1.61M 0.29%
+54,239
New +$1.6M
VIG icon
42
Vanguard Dividend Appreciation ETF
VIG
$111B
$1.53M 0.27%
9,907
-86
-0.9% -$13.2K
UNH icon
43
UnitedHealth
UNH
$387B
$1.5M 0.27%
3,734
+51
+1% +$20.3K
AMGN icon
44
Amgen
AMGN
$198B
$1.38M 0.25%
5,672
– –
XOM icon
45
ExxonMobil
XOM
$611B
$1.28M 0.23%
20,353
-219
-1% -$13.1K
IWM icon
46
iShares Russell 2000 ETF
IWM
$82.2B
$1.26M 0.23%
5,513
+81
+1% +$18.2K
BRK.B icon
47
Berkshire Hathaway Class B
BRK.B
$1.06T
$1.24M 0.22%
4,462
+779
+21% +$218K
MRK icon
48
Merck
MRK
$315B
$1.15M 0.21%
14,820
+1,782
+14% +$133K
GOOGL icon
49
Alphabet (Google) Class A
GOOGL
$4.23T
$1.14M 0.2%
9,360
+2,000
+27% +$234K
MDY icon
50
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.3B
$1.1M 0.2%
2,251
– –
1
2
3 4 5

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AWA
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PPSG
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APA
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PMAS
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HH
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EMG
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SA
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SCM
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Hoover Financial Advisors's Q2 2021 Portfolio in Review

As of Q2 2021, Hoover Financial Advisors held 710 positions worth $562M, up 5.4% from $533M the previous quarter. Its ten largest holdings account for 59% of the portfolio.

Hoover Financial Advisors withdrew a net $150M in Q2 2021, closing 37 positions and reducing 87 holdings. Its most notable exit was Carpenter Technology, an estimated $437K position sold in full.

By sector, the portfolio is most concentrated in Industrials at 11% of assets, down from 12% a quarter earlier, followed by Healthcare and Communication Services.

Against the trend, Hoover Financial Advisors opened a new position in Innovator US Equity Ultra Buffer ETF July worth $1.92M.

  • Hoover Financial Advisors's largest Q2 2021 buy was Innovator US Equity Ultra Buffer ETF July: 71,147 shares worth $1.92M.
  • Hoover Financial Advisors added most to Altria Group in Q2 2021, an estimated $9.43M increase.
  • Hoover Financial Advisors's biggest Q2 2021 reduction was Vanguard Russell 1000 Growth ETF, cutting an estimated $134M.
  • Hoover Financial Advisors fully exited Carpenter Technology in Q2 2021, selling an estimated $437K.
  • Hoover Financial Advisors's ten largest holdings make up 59% of its $562M portfolio in Q2 2021.
  • Hoover Financial Advisors opened 87 new positions and closed 37 in Q2 2021.
  • Hoover Financial Advisors's portfolio value rose 5.4% quarter-over-quarter to $562M.

Based on Hoover Financial Advisors's 13F filing for Q2 2021, filed 28 Jul 2021.