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DFG

Demars Financial Group Portfolio holdings

AUM $361M
1-Year Est. Return 24.02%
This Fund
S&P 500
This Quarter Est. Return
+8.23%
1 Year Est. Return
+24.02%
3 Year Est. Return
+59.65%
5 Year Est. Return
+59.56%
10 Year Est. Return
–
AUM
$260M
AUM Growth
+$24.6M
Cap. Flow
+$9.23M
Cap. Flow %
3.54%
Top 10 Hldgs %
76.28%
Holding
87
New
15
Increased
48
Reduced
21
Closed
2

Top Buys

Rank Stock Value
1
SPHQ icon
Invesco S&P 500 Quality ETF
SPHQ
+$38.7M
2
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$14.5M
3
XLG icon
Invesco S&P 500 Top 50 ETF
XLG
+$6.1M
4
FEZ icon
State Street SPDR EURO STOXX 50 ETF
FEZ
+$3.76M
5
TQQQ icon
ProShares UltraPro QQQ
TQQQ
+$2.58M

Top Sells

Rank Stock Value
1
OEF icon
iShares S&P 100 ETF
OEF
+$24.5M
2
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$14.2M
3
CB icon
Chubb
CB
+$4.24M
4
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$3.93M
5
AAPL icon
Apple
AAPL
+$3.6M

Sector Composition

Rank Sector Weight
1 Miscellaneous 74.56%
2 Financials 7.59%
3 Technology 6.49%
4 Energy 3.16%
5 Industrials 2.63%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IWF icon
26
iShares Russell 1000 Growth ETF
IWF
$123B
$889K 0.34%
8,376
+188
+2% +$18K
IJH icon
27
iShares Core S&P Mid-Cap ETF
IJH
$122B
$887K 0.34%
14,306
-575
-4% -$33.8K
PEP icon
28
PepsiCo
PEP
$185B
$880K 0.34%
6,663
+159
+2% +$21.4K
SCHD icon
29
Schwab US Dividend Equity ETF
SCHD
$112B
$842K 0.32%
31,787
+1,990
+7% +$52K
BMY icon
30
Bristol-Myers Squibb
BMY
$130B
$833K 0.32%
17,988
+2,146
+14% +$105K
FSTA icon
31
Fidelity MSCI Consumer Staples Index ETF
FSTA
$1.39B
$828K 0.32%
16,193
-69,947
-81% -$3.58M
SHOC icon
32
Strive US Semiconductor ETF
SHOC
$219M
$771K 0.3%
14,508
+599
+4% +$26.4K
XLE icon
33
State Street Energy Select Sector SPDR ETF
XLE
$43.3B
$762K 0.29%
17,970
-7,992
-31% -$333K
AVA icon
34
Avista
AVA
$3.04B
$752K 0.29%
19,827
+3,523
+22% +$139K
POWL icon
35
Powell Industries
POWL
$6.24B
$730K 0.28%
10,404
+4,335
+71% +$262K
HD icon
36
Home Depot
HD
$305B
$716K 0.28%
1,953
+103
+6% +$37.3K
EOG icon
37
EOG Resources
EOG
$80.6B
$715K 0.27%
5,977
+618
+12% +$70.6K
CME icon
38
CME Group
CME
$98.9B
$713K 0.27%
2,585
+283
+12% +$77K
FBTC icon
39
Fidelity Wise Origin Bitcoin Fund
FBTC
$14.1B
$703K 0.27%
+7,478
New +$644K
O icon
40
Realty Income
O
$55.6B
$684K 0.26%
11,879
+628
+6% +$35.5K
CRM icon
41
Salesforce
CRM
$210B
$644K 0.25%
2,363
+219
+10% +$58.5K
MLPA icon
42
Global X MLP ETF
MLPA
$2.37B
$639K 0.25%
12,726
+1,294
+11% +$64.4K
ICE icon
43
Intercontinental Exchange
ICE
$88.1B
$602K 0.23%
3,281
+290
+10% +$49.8K
TSM icon
44
TSMC
TSM
$2.15T
$601K 0.23%
2,652
+350
+15% +$64.8K
FUTY icon
45
Fidelity MSCI Utilities Index ETF
FUTY
$2.2B
$594K 0.23%
11,284
+10
+0.1% +$514
LLY icon
46
Eli Lilly
LLY
$1.01T
$590K 0.23%
757
+7
+0.9% +$5.44K
FMDE icon
47
Fidelity Enhanced Mid Cap Core ETF
FMDE
$8.21B
$564K 0.22%
16,387
+49
+0.3% +$1.58K
GOOGL icon
48
Alphabet (Google) Class A
GOOGL
$4.22T
$558K 0.21%
3,168
+340
+12% +$55.7K
PSX icon
49
Phillips 66
PSX
$106B
$528K 0.2%
4,429
+42
+1% +$4.71K
FHLC icon
50
Fidelity MSCI Health Care Index ETF
FHLC
$3.42B
$514K 0.2%
8,036
-268
-3% -$17.1K
1
2
3 4

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Demars Financial Group's Q2 2025 Portfolio in Review

As of Q2 2025, Demars Financial Group held 87 positions worth $260M, up 10% from $236M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Demars Financial Group deployed $9.23M of net new capital in Q2 2025, opening 15 new positions and adding to 48 existing holdings. Its largest new stake was Invesco S&P 500 Quality ETF: 572,147 shares worth $40.8M.

By sector, the portfolio is most concentrated in Miscellaneous at 75% of assets, down from 76% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was iShares S&P 100 ETF, an estimated $24.5M trimmed.

  • Demars Financial Group's largest Q2 2025 buy was Invesco S&P 500 Quality ETF: 572,147 shares worth $40.8M.
  • Demars Financial Group added most to Berkshire Hathaway Class B in Q2 2025, an estimated $14.5M increase.
  • Demars Financial Group's biggest Q2 2025 reduction was iShares S&P 100 ETF, cutting an estimated $24.5M.
  • Demars Financial Group fully exited Nexstar Media Group in Q2 2025, selling an estimated $879K.
  • Demars Financial Group's ten largest holdings make up 76% of its $260M portfolio in Q2 2025.
  • Demars Financial Group opened 15 new positions and closed 2 in Q2 2025.
  • Demars Financial Group's portfolio value rose 10% quarter-over-quarter to $260M.

Based on Demars Financial Group's 13F filing for Q2 2025, filed 30 Jul 2025.