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Carson Advisory Portfolio holdings

AUM $193M
1-Year Est. Return 14.52%
This Fund
S&P 500
This Quarter Est. Return
+7.09%
1 Year Est. Return
+14.52%
3 Year Est. Return
+57.94%
5 Year Est. Return
10 Year Est. Return
AUM
$185M
AUM Growth
+$28M
Cap. Flow
+$18M
Cap. Flow %
9.7%
Top 10 Hldgs %
36.35%
Holding
180
New
9
Increased
56
Reduced
78
Closed
7

Sector Composition

Rank Sector Weight
1 Financials 17.67%
2 Utilities 13.56%
3 Technology 10.77%
4 Consumer Discretionary 9.06%
5 Industrials 5.11%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
VTI icon
51
Vanguard Total Stock Market ETF
VTI
$654B
$912K 0.49%
2,780
-30
-1% -$9.48K
XOM icon
52
ExxonMobil
XOM
$651B
$909K 0.49%
8,063
+19
+0.2% +$2.11K
UPS icon
53
United Parcel Service
UPS
$97.6B
$855K 0.46%
10,236
-951
-9% -$86.1K
STWD icon
54
Starwood Property Trust
STWD
$6.12B
$817K 0.44%
42,157
PRU icon
55
Prudential Financial
PRU
$41.7B
$813K 0.44%
7,841
-360
-4% -$37.9K
WHR icon
56
Whirlpool
WHR
$2.42B
$794K 0.43%
10,100
-500
-5% -$45.9K
VXUS icon
57
Vanguard Total International Stock ETF
VXUS
$153B
$751K 0.4%
10,219
NUMV icon
58
Nuveen ESG Mid-Cap Value ETF
NUMV
$445M
$734K 0.4%
18,970
VNQ icon
59
Vanguard Real Estate ETF
VNQ
$39.9B
$713K 0.38%
7,803
+48
+0.6% +$4.35K
META icon
60
Meta Platforms (Facebook)
META
$1.51T
$705K 0.38%
960
-419
-30% -$312K
TSM icon
61
TSMC
TSM
$2.09T
$705K 0.38%
2,523
+4
+0.2% +$978
LOW icon
62
Lowe's Companies
LOW
$116B
$698K 0.38%
2,776
-36
-1% -$8.85K
PCG icon
63
PG&E
PCG
$47.8B
$679K 0.37%
45,006
-700
-2% -$10.2K
NVO
64
Novo Nordisk
NVO
$216B
$675K 0.36%
12,173
+7,675
+171% +$449K
TBUX icon
65
T. Rowe Price Ultra Short-Term Bond ETF
TBUX
$1.27B
$671K 0.36%
13,456
+913
+7% +$45.5K
VOO icon
66
Vanguard S&P 500 ETF
VOO
$968B
$662K 0.36%
1,082
+39
+4% +$23K
PM icon
67
Philip Morris
PM
$301B
$641K 0.35%
3,951
+2
+0.1% +$336
ABBV icon
68
AbbVie
ABBV
$458B
$626K 0.34%
2,705
-4
-0.1% -$815
SCHW
69
Charles Schwab
SCHW
$177B
$626K 0.34%
6,557
IJR icon
70
iShares Core S&P Small-Cap ETF
IJR
$109B
$608K 0.33%
5,114
-699
-12% -$80.4K
CRM icon
71
Salesforce
CRM
$134B
$606K 0.33%
2,556
+387
+18% +$97.6K
APO icon
72
Apollo Global Management
APO
$70.7B
$603K 0.33%
4,522
-15
-0.3% -$2.12K
AVGO icon
73
Broadcom
AVGO
$1.82T
$586K 0.32%
1,777
-246
-12% -$75.5K
VSS icon
74
Vanguard FTSE All-World ex-US Small-Cap Index Fund
VSS
$11.2B
$566K 0.31%
+3,972
New +$550K
LLY icon
75
Eli Lilly
LLY
$1.07T
$561K 0.3%
735
+88
+14% +$65.5K

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Carson Advisory's Q3 2025 Portfolio in Review

As of Q3 2025, Carson Advisory held 180 positions worth $185M, up 18% from $157M the previous quarter. Its ten largest holdings account for 36% of the portfolio.

Carson Advisory deployed $18M of net new capital in Q3 2025, opening 9 new positions and adding to 56 existing holdings. Its largest new stake was Capital Group Conservative Equity ETF: 278,050 shares worth $8.37M.

By sector, the portfolio is most concentrated in Financials at 18% of assets, down from 20% a quarter earlier, followed by Utilities and Technology.

On the sell side, the largest reduction was AT&T, an estimated $540K trimmed.

  • Carson Advisory's largest Q3 2025 buy was Capital Group Conservative Equity ETF: 278,050 shares worth $8.37M.
  • Carson Advisory added most to Home Depot in Q3 2025, an estimated $9.32M increase.
  • Carson Advisory's biggest Q3 2025 reduction was AT&T, cutting an estimated $540K.
  • Carson Advisory fully exited Paramount Global Class B in Q3 2025, selling an estimated $734K.
  • Carson Advisory's ten largest holdings make up 36% of its $185M portfolio in Q3 2025.
  • Carson Advisory opened 9 new positions and closed 7 in Q3 2025.
  • Carson Advisory's portfolio value rose 18% quarter-over-quarter to $185M.

Based on Carson Advisory's 13F filing for Q3 2025, filed 6 Nov 2025.