AA

Advisory Alpha Portfolio holdings

AUM $3.21B
1-Year Return 11.17%
This Quarter Return
+4.15%
1 Year Return
+11.17%
3 Year Return
+37.4%
5 Year Return
+57.71%
10 Year Return
+74.81%
AUM
$1.95B
AUM Growth
+$373M
Cap. Flow
+$313M
Cap. Flow %
16.05%
Top 10 Hldgs %
45.83%
Holding
343
New
62
Increased
182
Reduced
64
Closed
17

Top Buys

1
VIG icon
Vanguard Dividend Appreciation ETF
VIG
$27.4M
2
FVD icon
First Trust Value Line Dividend Fund
FVD
$18.4M
3
VUG icon
Vanguard Growth ETF
VUG
$12.9M
4
VCSH icon
Vanguard Short-Term Corporate Bond ETF
VCSH
$11.6M
5
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
$11M

Top Sells

1
POCT icon
Innovator US Equity Power Buffer ETF October
POCT
$1.55M
2
IWX icon
iShares Russell Top 200 Value ETF
IWX
$704K
3
PFF icon
iShares Preferred and Income Securities ETF
PFF
$601K
4
VMBS icon
Vanguard Mortgage-Backed Securities ETF
VMBS
$427K
5
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
$386K

Sector Composition

1 Technology 1.37%
2 Consumer Discretionary 0.75%
3 Industrials 0.6%
4 Healthcare 0.56%
5 Energy 0.51%
Name Market Value Portfolio Weight Shares or Principal Shares
Change % 		Capital Flow
VB icon
201
Vanguard Small-Cap ETF
VB
$66.9B
$594K 0.03%
+2,985
New +$594K
SYK icon
202
Stryker
SYK
$150B
$586K 0.03%
1,920
+292
+18% +$89.1K
VBR icon
203
Vanguard Small-Cap Value ETF
VBR
$31.6B
$576K 0.03%
+3,480
New +$576K
ADM icon
204
Archer Daniels Midland
ADM
$29.9B
$575K 0.03%
7,607
– –
SOXX icon
205
iShares Semiconductor ETF
SOXX
$13.6B
$559K 0.03%
3,306
+1,653
+100% +$280K
DIS icon
206
Walt Disney
DIS
$212B
$549K 0.03%
6,154
+552
+10% +$49.3K
CMCSA icon
207
Comcast
CMCSA
$125B
$546K 0.03%
13,141
+1,952
+17% +$81.1K
IBM icon
208
IBM
IBM
$229B
$535K 0.03%
3,995
+280
+8% +$37.5K
IJR icon
209
iShares Core S&P Small-Cap ETF
IJR
$85.6B
$525K 0.03%
5,272
+591
+13% +$58.9K
VNQ icon
210
Vanguard Real Estate ETF
VNQ
$34.6B
$521K 0.03%
6,233
+656
+12% +$54.8K
DFAC icon
211
Dimensional US Core Equity 2 ETF
DFAC
$37.2B
$515K 0.03%
18,986
+5,042
+36% +$137K
VO icon
212
Vanguard Mid-Cap ETF
VO
$86.9B
$506K 0.03%
2,298
+1,169
+104% +$257K
KO icon
213
Coca-Cola
KO
$294B
$491K 0.03%
8,150
+1,618
+25% +$97.4K
ISTB icon
214
iShares Core 1-5 Year USD Bond ETF
ISTB
$4.46B
$486K 0.02%
10,414
-2,632
-20% -$123K
NFLX icon
215
Netflix
NFLX
$528B
$484K 0.02%
1,098
+56
+5% +$24.7K
SPHD icon
216
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.17B
$479K 0.02%
11,574
+745
+7% +$30.8K
SRE icon
217
Sempra
SRE
$52.7B
$475K 0.02%
6,520
-34
-0.5% -$2.48K
IDRV icon
218
iShares Self-Driving EV and Tech ETF
IDRV
$161M
$471K 0.02%
11,519
-4,770
-29% -$195K
GIS icon
219
General Mills
GIS
$26.9B
$469K 0.02%
6,116
+29
+0.5% +$2.22K
PECO icon
220
Phillips Edison & Co
PECO
$4.55B
$446K 0.02%
+13,092
New +$446K
VXF icon
221
Vanguard Extended Market ETF
VXF
$24B
$437K 0.02%
+2,938
New +$437K
VHT icon
222
Vanguard Health Care ETF
VHT
$15.7B
$436K 0.02%
1,782
+76
+4% +$18.6K
RSPU icon
223
Invesco S&P 500 Equal Weight Utilities ETF
RSPU
$452M
$431K 0.02%
7,796
-1,176
-13% -$65K
MCBC
224
DELISTED
Macatawa Bank Corp
MCBC
$431K 0.02%
46,437
+29,672
+177% +$275K
PAPR icon
225
Innovator US Equity Power Buffer ETF April
PAPR
$821M
$428K 0.02%
+13,840
New +$428K
7 8
9
10 11