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Advisory Alpha Portfolio holdings
AUM
$4.08B
1-Year Est. Return
20.62%
This Fund
S&P 500
This Quarter
Est. Return
+4.15%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$1.95B
AUM Growth
+$373M
(+24%)
Cap. Flow
+$303M
Cap. Flow
% of AUM
15.58%
Top 10 Holdings %
Top 10 Hldgs %
45.83%
Holding
343
New
62
Increased
182
Reduced
64
Closed
17
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Dividend Appreciation ETF
VIG
|
+$26.4M |
| 2 |
First Trust Value Line Dividend Fund
FVD
|
+$18.4M |
| 3 |
Vanguard Morningstar Growth ETF
VUG
|
+$11.9M |
| 4 |
Vanguard Short-Term Corporate Bond ETF
VCSH
|
+$11.6M |
| 5 |
First Trust Capital Strength ETF
FTCS
|
+$10.7M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Innovator US Equity Power Buffer ETF October
POCT
|
+$1.5M |
| 2 |
iShares Russell Top 200 Value ETF
IWX
|
+$704K |
| 3 |
iShares Preferred and Income Securities ETF
PFF
|
+$601K |
| 4 |
Vanguard Mortgage-Backed Securities ETF
VMBS
|
+$430K |
| 5 |
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
|
+$386K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 94.64% |
| 2 | Technology | 1.37% |
| 3 | Consumer Discretionary | 0.75% |
| 4 | Industrials | 0.6% |
| 5 | Healthcare | 0.56% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
201
Vanguard Morningstar Small-Cap ETF
VB
$81.1B
| $594K | 0.03% |
+2,985
| New | +$564K |
|
202
Stryker
SYK
$116B
| $586K | 0.03% |
1,920
+292
| +18% | +$84.3K |
|
203
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.6B
| $576K | 0.03% |
+3,480
| New | +$548K |
|
204
Archer Daniels Midland
ADM
$40.8B
| $575K | 0.03% |
7,607
| – | – |
|
205
iShares Semiconductor ETF
SOXX
$42.8B
| $559K | 0.03% |
3,306
+1,653
| +100% | +$248K |
|
206
Walt Disney
DIS
$182B
| $549K | 0.03% |
6,154
+552
| +10% | +$52.3K |
|
207
Comcast
CMCSA
$94B
| $546K | 0.03% |
13,141
+1,952
| +17% | +$77.5K |
|
208
IBM
IBM
$221B
| $535K | 0.03% |
3,995
+280
| +8% | +$36.1K |
|
209
iShares Core S&P Small-Cap ETF
IJR
$110B
| $525K | 0.03% |
5,272
+591
| +13% | +$56.3K |
|
210
Vanguard Real Estate ETF
VNQ
$38.1B
| $521K | 0.03% |
6,233
+656
| +12% | +$53.7K |
|
211
Dimensional US Core Equity 2 ETF
DFAC
$49.5B
| $515K | 0.03% |
18,986
+5,042
| +36% | +$130K |
|
212
Vanguard Morningstar Mid-Cap ETF
VO
$108B
| $506K | 0.03% |
9,192
+4,676
| +104% | +$245K |
|
213
Coca-Cola
KO
$379B
| $491K | 0.03% |
8,150
+1,618
| +25% | +$101K |
|
214
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.08B
| $486K | 0.02% |
10,414
-2,632
| -20% | -$124K |
|
215
Netflix
NFLX
$326B
| $484K | 0.02% |
10,980
+560
| +5% | +$20.6K |
|
216
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.4B
| $479K | 0.02% |
11,574
+745
| +7% | +$30.6K |
|
217
Sempra
SRE
$55B
| $475K | 0.02% |
6,520
-34
| -0.5% | -$2.55K |
|
218
iShares Self-Driving EV and Tech ETF
IDRV
$151M
| $471K | 0.02% |
11,519
-4,770
| -29% | -$180K |
|
219
General Mills
GIS
$20.5B
| $469K | 0.02% |
6,116
+29
| +0.5% | +$2.48K |
|
220
Phillips Edison & Co
PECO
$5.01B
| $446K | 0.02% |
+13,092
| New | +$409K |
|
221
Vanguard Extended Market ETF
VXF
$31.3B
| $437K | 0.02% |
+2,938
| New | +$412K |
|
222
Vanguard Health Care ETF
VHT
$19.3B
| $436K | 0.02% |
1,782
+76
| +4% | +$18.5K |
|
223
Invesco S&P 500 Equal Weight Utilities ETF
RSPU
$526M
| $431K | 0.02% |
7,796
-1,176
| -13% | -$66.4K |
|
|
MCBC
224
DELISTED
Macatawa Bank Corp
MCBC
| $431K | 0.02% |
46,437
+29,672
| +177% | +$275K |
|
225
Innovator US Equity Power Buffer ETF April
PAPR
$965M
| $428K | 0.02% |
+13,840
| New | +$414K |
|
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Advisory Alpha's Q2 2023 Portfolio in Review
As of Q2 2023, Advisory Alpha held 343 positions worth $1.95B, up 24% from $1.57B the previous quarter. Its ten largest holdings account for 46% of the portfolio.
Advisory Alpha deployed $303M of net new capital in Q2 2023, opening 62 new positions and adding to 182 existing holdings. Its largest new stake was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.
By sector, the portfolio is most concentrated in Miscellaneous at 95% of assets, down from 95% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Innovator US Equity Power Buffer ETF October, an estimated $1.5M trimmed.
- Advisory Alpha's largest Q2 2023 buy was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.
- Advisory Alpha added most to Vanguard Dividend Appreciation ETF in Q2 2023, an estimated $26.4M increase.
- Advisory Alpha's biggest Q2 2023 reduction was Innovator US Equity Power Buffer ETF October, cutting an estimated $1.5M.
- Advisory Alpha fully exited iShares Russell Top 200 Value ETF in Q2 2023, selling an estimated $704K.
- Advisory Alpha's ten largest holdings make up 46% of its $1.95B portfolio in Q2 2023.
- Advisory Alpha opened 62 new positions and closed 17 in Q2 2023.
- Advisory Alpha's portfolio value rose 24% quarter-over-quarter to $1.95B.
Based on Advisory Alpha's 13F filing for Q2 2023, filed 25 Jul 2023.