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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+4.15%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$1.95B
AUM Growth
+$373M
Cap. Flow
+$303M
Cap. Flow %
15.58%
Top 10 Hldgs %
45.83%
Holding
343
New
62
Increased
182
Reduced
64
Closed
17
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
VB icon
201
Vanguard Small-Cap ETF
VB
$79.7B
$594K 0.03%
+2,985
New +$564K
SYK icon
202
Stryker
SYK
$119B
$586K 0.03%
1,920
+292
+18% +$84.3K
VBR icon
203
Vanguard Small-Cap Value ETF
VBR
$37B
$576K 0.03%
+3,480
New +$548K
ADM icon
204
Archer Daniels Midland
ADM
$42.1B
$575K 0.03%
7,607
SOXX icon
205
iShares Semiconductor ETF
SOXX
$46.6B
$559K 0.03%
3,306
+1,653
+100% +$248K
DIS icon
206
Walt Disney
DIS
$166B
$549K 0.03%
6,154
+552
+10% +$52.3K
CMCSA icon
207
Comcast
CMCSA
$84B
$546K 0.03%
13,141
+1,952
+17% +$77.5K
IBM icon
208
IBM
IBM
$193B
$535K 0.03%
3,995
+280
+8% +$36.1K
IJR icon
209
iShares Core S&P Small-Cap ETF
IJR
$110B
$525K 0.03%
5,272
+591
+13% +$56.3K
VNQ icon
210
Vanguard Real Estate ETF
VNQ
$39.2B
$521K 0.03%
6,233
+656
+12% +$53.7K
DFAC icon
211
Dimensional US Core Equity 2 ETF
DFAC
$47.7B
$515K 0.03%
18,986
+5,042
+36% +$130K
VO icon
212
Vanguard Mid-Cap ETF
VO
$106B
$506K 0.03%
9,192
+4,676
+104% +$245K
KO icon
213
Coca-Cola
KO
$354B
$491K 0.03%
8,150
+1,618
+25% +$101K
ISTB icon
214
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.08B
$486K 0.02%
10,414
-2,632
-20% -$124K
NFLX icon
215
Netflix
NFLX
$285B
$484K 0.02%
10,980
+560
+5% +$20.6K
SPHD icon
216
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.33B
$479K 0.02%
11,574
+745
+7% +$30.6K
SRE icon
217
Sempra
SRE
$60.8B
$475K 0.02%
6,520
-34
-0.5% -$2.55K
IDRV icon
218
iShares Self-Driving EV and Tech ETF
IDRV
$126M
$471K 0.02%
11,519
-4,770
-29% -$180K
GIS icon
219
General Mills
GIS
$19.7B
$469K 0.02%
6,116
+29
+0.5% +$2.48K
PECO icon
220
Phillips Edison & Co
PECO
$5.46B
$446K 0.02%
+13,092
New +$409K
VXF icon
221
Vanguard Extended Market ETF
VXF
$30.5B
$437K 0.02%
+2,938
New +$412K
VHT icon
222
Vanguard Health Care ETF
VHT
$17.8B
$436K 0.02%
1,782
+76
+4% +$18.5K
RSPU icon
223
Invesco S&P 500 Equal Weight Utilities ETF
RSPU
$555M
$431K 0.02%
7,796
-1,176
-13% -$66.4K
MCBC
224
DELISTED
Macatawa Bank Corp
MCBC
$431K 0.02%
46,437
+29,672
+177% +$275K
PAPR icon
225
Innovator US Equity Power Buffer ETF April
PAPR
$949M
$428K 0.02%
+13,840
New +$414K

Similar funds

Advisory Alpha's Q2 2023 Portfolio in Review

As of Q2 2023, Advisory Alpha held 343 positions worth $1.95B, up 24% from $1.57B the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Advisory Alpha deployed $303M of net new capital in Q2 2023, opening 62 new positions and adding to 182 existing holdings. Its largest new stake was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.

By sector, the portfolio is most concentrated in Technology at 1.4% of assets, up from 1.2% a quarter earlier, followed by Consumer Discretionary and Industrials.

On the sell side, the largest reduction was Innovator US Equity Power Buffer ETF October, an estimated $1.5M trimmed.

  • Advisory Alpha's largest Q2 2023 buy was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.
  • Advisory Alpha added most to Vanguard Dividend Appreciation ETF in Q2 2023, an estimated $26.4M increase.
  • Advisory Alpha's biggest Q2 2023 reduction was Innovator US Equity Power Buffer ETF October, cutting an estimated $1.5M.
  • Advisory Alpha fully exited iShares Russell Top 200 Value ETF in Q2 2023, selling an estimated $704K.
  • Advisory Alpha's ten largest holdings make up 46% of its $1.95B portfolio in Q2 2023.
  • Advisory Alpha opened 62 new positions and closed 17 in Q2 2023.
  • Advisory Alpha's portfolio value rose 24% quarter-over-quarter to $1.95B.

Based on Advisory Alpha's 13F filing for Q2 2023, filed 25 Jul 2023.