AA

Advisory Alpha Portfolio holdings

AUM $3.21B
1-Year Return 11.17%
This Quarter Return
-5.52%
1 Year Return
+11.17%
3 Year Return
+37.4%
5 Year Return
+57.71%
10 Year Return
+74.81%
AUM
$1.55B
AUM Growth
-$167M
Cap. Flow
-$73.9M
Cap. Flow %
-4.77%
Top 10 Hldgs %
49.45%
Holding
301
New
42
Increased
117
Reduced
88
Closed
36
Name Market Value Portfolio Weight Shares or Principal Shares
Change %
Capital Flow
IWM icon
201
iShares Russell 2000 ETF
IWM
$67.8B
$364K 0.02%
1,773
-41
-2% -$8.42K
IAU icon
202
iShares Gold Trust
IAU
$52.6B
$351K 0.02%
+9,520
New +$351K
XMHQ icon
203
Invesco S&P MidCap Quality ETF
XMHQ
$5.12B
$346K 0.02%
4,575
-876
-16% -$66.3K
CHD icon
204
Church & Dwight Co
CHD
$23.3B
$338K 0.02%
3,400
-154
-4% -$15.3K
MAR icon
205
Marriott International Class A Common Stock
MAR
$71.9B
$331K 0.02%
1,881
-14
-0.7% -$2.46K
BOCT icon
206
Innovator US Equity Buffer ETF October
BOCT
$235M
$318K 0.02%
+9,330
New +$318K
NKE icon
207
Nike
NKE
$109B
$317K 0.02%
+2,359
New +$317K
MDY icon
208
SPDR S&P MidCap 400 ETF Trust
MDY
$24B
$316K 0.02%
644
VNLA icon
209
Janus Henderson Short Duration Income ETF
VNLA
$2.75B
$316K 0.02%
6,441
-3,218
-33% -$158K
QYLD icon
210
Global X NASDAQ-100 Covered Call ETF
QYLD
$8.22B
$308K 0.02%
14,672
+428
+3% +$8.99K
AXP icon
211
American Express
AXP
$227B
$304K 0.02%
1,625
+2
+0.1% +$374
GE icon
212
GE Aerospace
GE
$296B
$304K 0.02%
5,335
+1,151
+28% +$65.6K
SO icon
213
Southern Company
SO
$101B
$299K 0.02%
4,122
-7,090
-63% -$514K
A icon
214
Agilent Technologies
A
$36.5B
$297K 0.02%
2,246
-65
-3% -$8.6K
OGE icon
215
OGE Energy
OGE
$8.89B
$292K 0.02%
7,168
SWK icon
216
Stanley Black & Decker
SWK
$12.1B
$292K 0.02%
2,087
-15
-0.7% -$2.1K
NOBL icon
217
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11.7B
$289K 0.02%
3,045
-99
-3% -$9.4K
ED icon
218
Consolidated Edison
ED
$35.4B
$287K 0.02%
3,026
+14
+0.5% +$1.33K
MGK icon
219
Vanguard Mega Cap Growth ETF
MGK
$29.1B
$283K 0.02%
1,201
-603
-33% -$142K
RSPS icon
220
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$254M
$272K 0.02%
+8,020
New +$272K
IEX icon
221
IDEX
IEX
$12.4B
$270K 0.02%
1,410
IJT icon
222
iShares S&P Small-Cap 600 Growth ETF
IJT
$6.28B
$270K 0.02%
+2,155
New +$270K
TGT icon
223
Target
TGT
$42.3B
$268K 0.02%
1,263
+97
+8% +$20.6K
IDV icon
224
iShares International Select Dividend ETF
IDV
$5.74B
$267K 0.02%
8,421
+67
+0.8% +$2.12K
PRU icon
225
Prudential Financial
PRU
$37.2B
$266K 0.02%
2,248