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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$466M
AUM Growth
+$13.9M
Cap. Flow
+$7.75M
Cap. Flow %
1.67%
Top 10 Hldgs %
72.62%
Holding
729
New
615
Increased
39
Reduced
51
Closed
11

Sector Composition

Rank Sector Weight
1 Materials 2.54%
2 Technology 1.92%
3 Consumer Staples 1.41%
4 Consumer Discretionary 1.14%
5 Healthcare 1.06%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
NJUL icon
201
Innovator Growth-100 Power Buffer ETF July
NJUL
$246M
$53K 0.01%
+1,251
New +$52.8K
COF icon
202
Capital One
COF
$123B
$52K 0.01%
+664
New +$44.4K
IYG icon
203
iShares US Financial Services ETF
IYG
$2.12B
$52K 0.01%
+1,227
New +$50.6K
DOCU
204
DocuSign
DOCU
$8.98B
$51K 0.01%
+227
New +$47.1K
FE icon
205
FirstEnergy
FE
$28.6B
$51K 0.01%
+1,670
New +$52.4K
MTD icon
206
Mettler-Toledo International
MTD
$26.9B
$51K 0.01%
+50
New +$46.4K
ERTH icon
207
Invesco MSCI Sustainable Future ETF
ERTH
$132M
$50K 0.01%
+805
New +$44.7K
AMP icon
208
Ameriprise Financial
AMP
$46B
$49K 0.01%
+300
New +$46.2K
SCZ icon
209
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$49K 0.01%
814
-16,163
-95% -$927K
VFMF icon
210
Vanguard US Multifactor ETF
VFMF
$714M
$49K 0.01%
+660
New +$47K
CVS icon
211
CVS Health
CVS
$136B
$48K 0.01%
+806
New +$50.2K
ESGV icon
212
Vanguard ESG US Stock ETF
ESGV
$12.9B
$48K 0.01%
+765
New +$46.5K
MAR icon
213
Marriott International
MAR
$96.1B
$47K 0.01%
+476
New +$44.9K
PTF icon
214
Invesco Dorsey Wright Technology Momentum ETF
PTF
$677M
$47K 0.01%
+1,200
New +$41.7K
ROP icon
215
Roper Technologies
ROP
$35.1B
$47K 0.01%
+117
New +$48.7K
TMO icon
216
Thermo Fisher Scientific
TMO
$213B
$47K 0.01%
+104
New +$43K
CLX icon
217
Clorox
CLX
$11.3B
$46K 0.01%
+215
New +$47.9K
MU icon
218
Micron Technology
MU
$1.12T
$46K 0.01%
+957
New +$46.3K
BLK icon
219
Blackrock
BLK
$161B
$45K 0.01%
+75
New +$42.8K
GS icon
220
Goldman Sachs
GS
$317B
$45K 0.01%
+220
New +$44.8K
MGEE icon
221
MGE Energy Inc
MGEE
$3.11B
$45K 0.01%
+691
New +$44.8K
VEGI icon
222
iShares MSCI Agriculture Producers ETF
VEGI
$157M
$45K 0.01%
+1,510
New +$41.6K
XLU icon
223
State Street Utilities Select Sector SPDR ETF
XLU
$24B
$45K 0.01%
+1,442
New +$42.8K
IWM icon
224
CALL
iShares Russell 2000 ETF
IWM
$81.2B
$43K 0.01%
+8
New +$1.2K
FTEC icon
225
Fidelity MSCI Information Technology Index ETF
FTEC
$20.1B
$42K 0.01%
+450
New +$40K

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Advisory Alpha's Q3 2020 Portfolio in Review

As of Q3 2020, Advisory Alpha held 729 positions worth $466M, up 3.1% from $452M the previous quarter. Its ten largest holdings account for 73% of the portfolio.

Advisory Alpha's Q3 2020 filing shows 615 new, 39 increased, 51 reduced and 11 closed positions. Its largest new stake was National Storage Affiliates Trust: 70,297 shares worth $2.42M. The largest sale was Schwab US REIT ETF, an estimated $5.15M.

By sector, the portfolio is most concentrated in Materials at 2.5% of assets, up from 2.5% a quarter earlier, followed by Technology and Consumer Staples.

  • Advisory Alpha's largest Q3 2020 buy was National Storage Affiliates Trust: 70,297 shares worth $2.42M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q3 2020, an estimated $2.17M increase.
  • Advisory Alpha's biggest Q3 2020 reduction was Schwab US Large- Cap ETF, cutting an estimated $3.15M.
  • Advisory Alpha fully exited Schwab US REIT ETF in Q3 2020, selling an estimated $5.15M.
  • Advisory Alpha's ten largest holdings make up 73% of its $466M portfolio in Q3 2020.
  • Advisory Alpha opened 615 new positions and closed 11 in Q3 2020.
  • Advisory Alpha's portfolio value rose 3.1% quarter-over-quarter to $466M.

Based on Advisory Alpha's 13F filing for Q3 2020, filed 6 Nov 2020.