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AA

Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
Cap. Flow
+$36.3M
Cap. Flow %
0.89%
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41

Top Buys

Rank Stock Value
1
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$9.79M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$9.19M
3
PJUN icon
Innovator US Equity Power Buffer ETF June
PJUN
+$6.92M
4
SPSB icon
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
+$4.48M
5
PMAY icon
Innovator US Equity Power Buffer ETF May
PMAY
+$4.09M

Top Sells

Rank Stock Value
1
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$15.5M
2
PAUG icon
Innovator US Equity Power Buffer ETF August
PAUG
+$7.52M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$7.09M
4
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$6.17M
5
DE icon
Deere & Co
DE
+$5.84M

Sector Composition

Rank Sector Weight
1 Miscellaneous 87.84%
2 Technology 4.19%
3 Financials 1.35%
4 Consumer Discretionary 1.35%
5 Industrials 1.28%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
RTX icon
201
RTX Corp
RTX
$271B
$1.13M 0.03%
5,962
+1,290
+28% +$237K
MRK icon
202
Merck
MRK
$371B
$1.13M 0.03%
8,797
+1,594
+22% +$187K
MSI icon
203
Motorola Solutions
MSI
$77.5B
$1.12M 0.03%
2,687
+751
+39% +$314K
ORCL icon
204
Oracle
ORCL
$457B
$1.12M 0.03%
7,607
+963
+14% +$175K
USMV icon
205
iShares MSCI USA Min Vol Factor ETF
USMV
$24.1B
$1.1M 0.03%
11,451
-11,573
-50% -$1.1M
CME icon
206
CME Group
CME
$101B
$1.1M 0.03%
4,985
+173
+4% +$47.9K
CB icon
207
Chubb
CB
$132B
$1.09M 0.03%
3,200
+1,569
+96% +$512K
URI icon
208
United Rentals
URI
$62.9B
$1.08M 0.03%
950
+245
+35% +$233K
SCHB icon
209
Schwab US Broad Market ETF
SCHB
$44.8B
$1.08M 0.03%
37,133
-84,045
-69% -$2.35M
DAL icon
210
Delta Air Lines
DAL
$52.7B
$1.07M 0.03%
11,473
+1,532
+15% +$116K
COP icon
211
ConocoPhillips
COP
$161B
$1.05M 0.03%
10,145
-3,248
-24% -$385K
CPAY icon
212
Corpay
CPAY
$27.3B
$1.04M 0.03%
3,122
+162
+5% +$53.8K
PFE icon
213
Pfizer
PFE
$162B
$1.03M 0.03%
42,927
+1,631
+4% +$42.7K
WFC icon
214
Wells Fargo
WFC
$272B
$1.03M 0.03%
12,474
-5,290
-30% -$425K
SOXL icon
215
Direxion Daily Semiconductor Bull 3X ETF
SOXL
$20.1B
$1.03M 0.03%
+3,860
New +$650K
IWF icon
216
iShares Russell 1000 Growth ETF
IWF
$126B
$1.02M 0.03%
8,239
+43
+0.5% +$5.18K
YUM icon
217
Yum! Brands
YUM
$41.1B
$1.02M 0.02%
6,351
+419
+7% +$64.9K
IUS icon
218
Invesco RAFI Strategic US ETF
IUS
$984M
$1.01M 0.02%
15,366
+10,904
+244% +$692K
TT icon
219
Trane Technologies
TT
$98.5B
$994K 0.02%
2,022
+199
+11% +$93.1K
GLD icon
220
SPDR Gold Trust
GLD
$149B
$994K 0.02%
2,697
-288
-10% -$119K
VRTX icon
221
Vertex Pharmaceuticals
VRTX
$138B
$993K 0.02%
1,999
-2
-0.1% -$886
EFV icon
222
iShares MSCI EAFE Value ETF
EFV
$32.2B
$991K 0.02%
12,939
-1,140
-8% -$88.3K
PLTR icon
223
Palantir
PLTR
$419B
$984K 0.02%
8,435
-4,241
-33% -$579K
GS icon
224
Goldman Sachs
GS
$302B
$980K 0.02%
968
+55
+6% +$53.6K
TTMI icon
225
TTM Technologies
TTMI
$13.2B
$973K 0.02%
+5,201
New +$839K
7 8
9
10 11

Similar funds

TRCT
Tower Research Capital (TRC) New York $4.08B AUM 58.77% 1-Year Est. Return
GCL
Glazer Capital LLC New York $4.07B AUM 78.71% 1-Year Est. Return
PI
PGGM Investments Zeist, Netherlands $4.06B AUM 24.91% 1-Year Est. Return
RSWM
Robertson Stephens Wealth Management San Francisco, California $4.06B AUM 32.22% 1-Year Est. Return
PL
Plancorp LLC Saint Louis, Missouri $4.1B AUM 25.19% 1-Year Est. Return
DWP
Daymark Wealth Partners Cincinnati, Ohio $4.1B AUM 28.59% 1-Year Est. Return
AL
Aspiriant LLC Los Angeles, California $4.05B AUM 19.01% 1-Year Est. Return
BHC
Bowen Hanes & Co Ponte Vedra Beach, Florida $4.11B AUM 44.45% 1-Year Est. Return

Advisory Alpha's Q2 2026 Portfolio in Review

As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.

By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.

  • Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.79M increase.
  • Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
  • Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
  • Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
  • Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
  • Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.

Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.