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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
-13.01%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$1.33B
AUM Growth
-$218M
Cap. Flow
-$11.6M
Cap. Flow %
-0.87%
Top 10 Hldgs %
51.05%
Holding
281
New
16
Increased
111
Reduced
102
Closed
35

Top Buys

Rank Stock Value
1
SPTS icon
State Street SPDR Portfolio Short Term Treasury ETF
SPTS
+$19.6M
2
VCSH icon
Vanguard Short-Term Corporate Bond ETF
VCSH
+$11.9M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$4.76M
4
SCHA icon
Schwab U.S Small- Cap ETF
SCHA
+$3.74M
5
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$3.27M

Top Sells

Rank Stock Value
1
SCHP icon
Schwab US TIPS ETF
SCHP
+$13.7M
2
VMBS icon
Vanguard Mortgage-Backed Securities ETF
VMBS
+$9.76M
3
BKLN icon
Invesco Senior Loan ETF
BKLN
+$9.46M
4
SHW icon
Sherwin-Williams
SHW
+$9.02M
5
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$4.59M

Sector Composition

Rank Sector Weight
1 Technology 1.22%
2 Healthcare 0.72%
3 Consumer Discretionary 0.67%
4 Industrials 0.57%
5 Consumer Staples 0.46%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
RSP icon
176
Invesco S&P 500 Equal Weight ETF
RSP
$96.4B
$405K 0.03%
3,015
-1,109
-27% -$162K
SCHV
177
Schwab US Large-Cap Value ETF
SCHV
$15.5B
$405K 0.03%
+19,470
New +$437K
PJUN icon
178
Innovator US Equity Power Buffer ETF June
PJUN
$945M
$392K 0.03%
+13,465
New +$413K
SCHX icon
179
Schwab US Large- Cap ETF
SCHX
$71.7B
$392K 0.03%
26,325
-11,181
-30% -$181K
ISTB icon
180
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.08B
$390K 0.03%
8,232
-10,696
-57% -$511K
RSPN icon
181
Invesco S&P 500 Equal Weight Industrials ETF
RSPN
$1.08B
$374K 0.03%
11,665
+1,520
+15% +$52.9K
TD icon
182
Toronto Dominion Bank
TD
$204B
$374K 0.03%
5,709
+14
+0.2% +$1.02K
AGZ icon
183
iShares Agency Bond ETF
AGZ
$555M
$363K 0.03%
3,305
-3,810
-54% -$420K
F icon
184
Ford
F
$56.7B
$361K 0.03%
32,470
+1,987
+7% +$27.2K
CVS icon
185
CVS Health
CVS
$137B
$358K 0.03%
3,860
+1,285
+50% +$125K
GOOGL icon
186
Alphabet (Google) Class A
GOOGL
$4.23T
$358K 0.03%
3,280
+320
+11% +$37.7K
SPHY icon
187
State Street SPDR Portfolio High Yield Bond ETF
SPHY
$11.4B
$345K 0.03%
15,386
+357
+2% +$8.49K
NOBL icon
188
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11.7B
$343K 0.03%
8,046
+1,956
+32% +$89K
DFAT icon
189
Dimensional US Targeted Value ETF
DFAT
$14.5B
$340K 0.03%
8,443
+3,291
+64% +$144K
UNP icon
190
Union Pacific
UNP
$179B
$333K 0.03%
1,561
-70
-4% -$15.9K
IAU icon
191
iShares Gold Trust
IAU
$62.4B
$324K 0.02%
9,441
-79
-0.8% -$2.81K
FDVV icon
192
Fidelity High Dividend ETF
FDVV
$10B
$322K 0.02%
8,960
-1,024
-10% -$40K
DFAC icon
193
Dimensional US Core Equity 2 ETF
DFAC
$47.4B
$318K 0.02%
13,639
+14
+0.1% +$354
XMHQ icon
194
Invesco S&P MidCap Quality ETF
XMHQ
$5.39B
$316K 0.02%
4,973
+398
+9% +$27.6K
CHD icon
195
Church & Dwight Co
CHD
$23.2B
$306K 0.02%
3,307
-93
-3% -$8.79K
TIP icon
196
iShares TIPS Bond ETF
TIP
$14.5B
$304K 0.02%
2,668
-701
-21% -$83.1K
IWM icon
197
iShares Russell 2000 ETF
IWM
$82.2B
$300K 0.02%
1,773
– –
JNK icon
198
State Street SPDR Bloomberg High Yield Bond ETF
JNK
$7.36B
$300K 0.02%
+3,305
New +$319K
RSPS icon
199
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$251M
$291K 0.02%
8,790
+770
+10% +$26.2K
ED icon
200
Consolidated Edison
ED
$41.4B
$290K 0.02%
3,051
+25
+0.8% +$2.38K
6 7
8
9 10

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MMA
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SS
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OCM
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MTIM
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HIM
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APP
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Advisory Alpha's Q2 2022 Portfolio in Review

As of Q2 2022, Advisory Alpha held 281 positions worth $1.33B, down 14% from $1.55B the previous quarter. Its ten largest holdings account for 51% of the portfolio.

Advisory Alpha's Q2 2022 filing shows 16 new, 111 increased, 102 reduced and 35 closed positions. Its largest new stake was Innovator US Equity Power Buffer ETF October: 32,749 shares worth $919K. The largest sale was Schwab US TIPS ETF, an estimated $13.7M.

By sector, the portfolio is most concentrated in Technology at 1.2% of assets, down from 1.4% a quarter earlier, followed by Healthcare and Consumer Discretionary.

  • Advisory Alpha's largest Q2 2022 buy was Innovator US Equity Power Buffer ETF October: 32,749 shares worth $919K.
  • Advisory Alpha added most to State Street SPDR Portfolio Short Term Treasury ETF in Q2 2022, an estimated $19.6M increase.
  • Advisory Alpha's biggest Q2 2022 reduction was Schwab US TIPS ETF, cutting an estimated $13.7M.
  • Advisory Alpha fully exited ARK Autonomous Technology & Robotics ETF in Q2 2022, selling an estimated $2.32M.
  • Advisory Alpha's ten largest holdings make up 51% of its $1.33B portfolio in Q2 2022.
  • Advisory Alpha opened 16 new positions and closed 35 in Q2 2022.
  • Advisory Alpha's portfolio value fell 14% quarter-over-quarter to $1.33B.

Based on Advisory Alpha's 13F filing for Q2 2022, filed 15 Jul 2022.