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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$466M
AUM Growth
+$13.9M
Cap. Flow
+$7.75M
Cap. Flow %
1.67%
Top 10 Hldgs %
72.62%
Holding
729
New
615
Increased
39
Reduced
51
Closed
11

Sector Composition

Rank Sector Weight
1 Materials 2.54%
2 Technology 1.92%
3 Consumer Staples 1.41%
4 Consumer Discretionary 1.14%
5 Healthcare 1.06%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
D icon
151
Dominion Energy
D
$61.9B
$91K 0.02%
+1,126
New +$88.5K
GIS icon
152
General Mills
GIS
$20.1B
$91K 0.02%
+1,480
New +$92.5K
COP icon
153
ConocoPhillips
COP
$141B
$90K 0.02%
+2,613
New +$99K
MCBC
154
DELISTED
Macatawa Bank Corp
MCBC
$90K 0.02%
12,312
FDVV icon
155
Fidelity High Dividend ETF
FDVV
$9.98B
$89K 0.02%
+3,123
New +$87.7K
USMV icon
156
iShares MSCI USA Min Vol Factor ETF
USMV
$23.2B
$89K 0.02%
+1,379
New +$87.5K
PXH icon
157
Invesco FTSE RAFI Emerging Markets ETF
PXH
$1.9B
$88K 0.02%
+4,925
New +$90.3K
NOBL icon
158
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11.6B
$87K 0.02%
+2,342
New +$84.1K
VDE icon
159
Vanguard Energy ETF
VDE
$9.86B
$87K 0.02%
+2,147
New +$102K
ORI icon
160
Old Republic International
ORI
$10.3B
$86K 0.02%
+5,533
New +$88.4K
AOR icon
161
iShares Core 60/40 Balanced Allocation ETF
AOR
$3.64B
$83K 0.02%
+1,694
New +$81.7K
KJUL icon
162
Innovator US Small Cap Power Buffer ETF July
KJUL
$208M
$83K 0.02%
+3,392
New +$80.6K
RTX icon
163
RTX Corp
RTX
$263B
$82K 0.02%
+1,374
New +$83.7K
ED icon
164
Consolidated Edison
ED
$40.9B
$81K 0.02%
+1,001
New +$73.9K
OLED icon
165
Universal Display
OLED
$3.82B
$81K 0.02%
+424
New +$72.4K
IJS icon
166
iShares S&P Small-Cap 600 Value ETF
IJS
$8.15B
$80K 0.02%
1,210
-7,154
-86% -$450K
PEG icon
167
Public Service Enterprise Group
PEG
$38.8B
$80K 0.02%
+1,400
New +$74.1K
SBR
168
Sabine Royalty Trust
SBR
$1.07B
$80K 0.02%
+2,694
New +$81.4K
ITW icon
169
Illinois Tool Works
ITW
$78.2B
$79K 0.02%
+398
New +$75.6K
XSLV icon
170
Invesco S&P SmallCap Low Volatility ETF
XSLV
$249M
$79K 0.02%
+2,275
New +$78.3K
SCHG icon
171
Schwab US Large-Cap Growth ETF
SCHG
$60B
$78K 0.02%
+5,336
New +$74.4K
UNP icon
172
Union Pacific
UNP
$176B
$78K 0.02%
+379
New +$70.4K
IYF icon
173
iShares US Financials ETF
IYF
$4.36B
$77K 0.02%
+1,320
New +$75.7K
RY icon
174
Royal Bank of Canada
RY
$294B
$77K 0.02%
+1,048
New +$75.3K
EFA icon
175
iShares MSCI EAFE ETF
EFA
$76.1B
$76K 0.02%
+1,171
New +$74.9K

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Advisory Alpha's Q3 2020 Portfolio in Review

As of Q3 2020, Advisory Alpha held 729 positions worth $466M, up 3.1% from $452M the previous quarter. Its ten largest holdings account for 73% of the portfolio.

Advisory Alpha's Q3 2020 filing shows 615 new, 39 increased, 51 reduced and 11 closed positions. Its largest new stake was National Storage Affiliates Trust: 70,297 shares worth $2.42M. The largest sale was Schwab US REIT ETF, an estimated $5.15M.

By sector, the portfolio is most concentrated in Materials at 2.5% of assets, up from 2.5% a quarter earlier, followed by Technology and Consumer Staples.

  • Advisory Alpha's largest Q3 2020 buy was National Storage Affiliates Trust: 70,297 shares worth $2.42M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q3 2020, an estimated $2.17M increase.
  • Advisory Alpha's biggest Q3 2020 reduction was Schwab US Large- Cap ETF, cutting an estimated $3.15M.
  • Advisory Alpha fully exited Schwab US REIT ETF in Q3 2020, selling an estimated $5.15M.
  • Advisory Alpha's ten largest holdings make up 73% of its $466M portfolio in Q3 2020.
  • Advisory Alpha opened 615 new positions and closed 11 in Q3 2020.
  • Advisory Alpha's portfolio value rose 3.1% quarter-over-quarter to $466M.

Based on Advisory Alpha's 13F filing for Q3 2020, filed 6 Nov 2020.