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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+7.43%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.21B
AUM Growth
+$270M
Cap. Flow
+$69.6M
Cap. Flow %
2.17%
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19

Top Buys

Rank Stock Value
1
SCHM icon
Schwab US Mid-Cap ETF
SCHM
+$28.3M
2
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$14.8M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$10.1M
4
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$9.48M
5
XLB icon
State Street Materials Select Sector SPDR ETF
XLB
+$6.76M

Top Sells

Rank Stock Value
1
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$17.2M
2
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$13.7M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$4.34M
4
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$3.83M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$3.06M

Sector Composition

Rank Sector Weight
1 Technology 2.94%
2 Consumer Discretionary 1.05%
3 Financials 0.96%
4 Industrials 0.89%
5 Communication Services 0.84%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MUB icon
126
iShares National Muni Bond ETF
MUB
$45.5B
$1.55M 0.05%
14,829
-8
-0.1% -$832
SHV icon
127
iShares 0-1 Year Treasury Bond ETF
SHV
$20.7B
$1.54M 0.05%
13,912
-5,294
-28% -$584K
PM icon
128
Philip Morris
PM
$300B
$1.49M 0.05%
8,197
+1,848
+29% +$317K
CME icon
129
CME Group
CME
$88.6B
$1.47M 0.05%
5,334
+5
+0.1% +$1.36K
ESGU icon
130
iShares ESG Aware MSCI USA ETF
ESGU
$17.7B
$1.44M 0.04%
10,617
+10
+0.1% +$1.25K
MCD icon
131
McDonald's
MCD
$190B
$1.43M 0.04%
4,888
+125
+3% +$38.5K
VGT icon
132
Vanguard Information Technology ETF
VGT
$139B
$1.42M 0.04%
17,104
+1,248
+8% +$90.7K
PMAY icon
133
Innovator US Equity Power Buffer ETF May
PMAY
$807M
$1.4M 0.04%
37,147
+202
+0.5% +$7.32K
COP icon
134
ConocoPhillips
COP
$141B
$1.4M 0.04%
15,549
-333
-2% -$30K
ADP icon
135
Automatic Data Processing
ADP
$102B
$1.37M 0.04%
4,442
+26
+0.6% +$7.99K
CVX icon
136
Chevron
CVX
$378B
$1.35M 0.04%
9,443
+136
+1% +$19.2K
PNOV icon
137
Innovator US Equity Power Buffer ETF November
PNOV
$881M
$1.34M 0.04%
33,980
-125
-0.4% -$4.72K
SYK icon
138
Stryker
SYK
$122B
$1.34M 0.04%
3,391
+151
+5% +$56.5K
NLR icon
139
VanEck Uranium + Nuclear Energy ETF
NLR
$3.78B
$1.34M 0.04%
12,062
+501
+4% +$44.5K
KO icon
140
Coca-Cola
KO
$353B
$1.32M 0.04%
18,617
-437
-2% -$31.1K
WM icon
141
Waste Management
WM
$96B
$1.31M 0.04%
5,745
+31
+0.5% +$7.19K
IAGG icon
142
iShares Core International Aggregate Bond Fund
IAGG
$10.6B
$1.3M 0.04%
25,371
-5,267
-17% -$267K
JNJ icon
143
Johnson & Johnson
JNJ
$599B
$1.28M 0.04%
8,357
-74
-0.9% -$11.4K
MGK icon
144
Vanguard Mega Cap Growth ETF
MGK
$32.7B
$1.28M 0.04%
17,410
+10,270
+144% +$677K
FDL icon
145
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.62B
$1.27M 0.04%
30,421
-992
-3% -$41K
MA icon
146
Mastercard
MA
$484B
$1.26M 0.04%
2,237
+308
+16% +$170K
ISRG icon
147
Intuitive Surgical
ISRG
$125B
$1.22M 0.04%
2,253
+147
+7% +$76.9K
VMBS icon
148
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.5B
$1.21M 0.04%
26,104
-31,499
-55% -$1.44M
APH icon
149
Amphenol
APH
$185B
$1.2M 0.04%
12,195
-23
-0.2% -$1.88K
PDEC icon
150
Innovator US Equity Power Buffer ETF December
PDEC
$978M
$1.19M 0.04%
29,676
+510
+2% +$19.4K
4 5
6
7 8

Similar funds

MHI
Miller Howard Investments Kingston, New York $3.66B AUM 20.05% 1-Year Est. Return
GCM
Gates Capital Management New York $3.66B AUM 12.63% 1-Year Est. Return
MMA
Mizuho Markets Americas New York $3.66B AUM 25.21% 1-Year Est. Return
SS
SBI Securities Tokyo, Japan $3.65B AUM 41.88% 1-Year Est. Return
OCM
One Capital Management Westlake Village, California $3.65B AUM 15.32% 1-Year Est. Return
MTIM
Marathon Trading Investment Management Radnor, Pennsylvania $3.67B AUM 21.97% 1-Year Est. Return
HIM
Hillsdale Investment Management Toronto, Ontario, Canada $3.68B AUM 62.12% 1-Year Est. Return
APP
Avantax Planning Partners Dubuque, Iowa $3.64B AUM 14.73% 1-Year Est. Return

Advisory Alpha's Q2 2025 Portfolio in Review

As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.

By sector, the portfolio is most concentrated in Technology at 2.9% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Financials.

  • Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
  • Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
  • Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
  • Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
  • Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
  • Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
  • Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.

Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.