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AA

Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+4.15%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$1.95B
AUM Growth
+$373M
Cap. Flow
+$303M
Cap. Flow %
15.58%
Top 10 Hldgs %
45.83%
Holding
343
New
62
Increased
182
Reduced
64
Closed
17

Top Buys

Rank Stock Value
1
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$26.4M
2
FVD icon
First Trust Value Line Dividend Fund
FVD
+$18.4M
3
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$11.9M
4
VCSH icon
Vanguard Short-Term Corporate Bond ETF
VCSH
+$11.6M
5
FTCS icon
First Trust Capital Strength ETF
FTCS
+$10.7M

Top Sells

Rank Stock Value
1
POCT icon
Innovator US Equity Power Buffer ETF October
POCT
+$1.5M
2
IWX icon
iShares Russell Top 200 Value ETF
IWX
+$704K
3
PFF icon
iShares Preferred and Income Securities ETF
PFF
+$601K
4
VMBS icon
Vanguard Mortgage-Backed Securities ETF
VMBS
+$430K
5
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$386K

Sector Composition

Rank Sector Weight
1 Miscellaneous 94.64%
2 Technology 1.37%
3 Consumer Discretionary 0.75%
4 Industrials 0.6%
5 Healthcare 0.56%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AMAT icon
126
Applied Materials
AMAT
$361B
$1.39M 0.07%
9,595
+26
+0.3% +$3.25K
IEMG icon
127
iShares Core MSCI Emerging Markets ETF
IEMG
$165B
$1.37M 0.07%
27,774
+8,923
+47% +$436K
WMT icon
128
Walmart Inc
WMT
$850B
$1.36M 0.07%
25,887
+2,472
+11% +$125K
PAUG icon
129
Innovator US Equity Power Buffer ETF August
PAUG
$1.04B
$1.35M 0.07%
43,137
+10,760
+33% +$322K
SGOV icon
130
iShares 0-3 Month Treasury Bond ETF
SGOV
$105B
$1.34M 0.07%
13,292
+18
+0.1% +$1.81K
CAT icon
131
Caterpillar
CAT
$374B
$1.32M 0.07%
5,364
+1,234
+30% +$275K
VWO icon
132
Vanguard FTSE Emerging Markets ETF
VWO
$128B
$1.28M 0.07%
31,586
+5,583
+21% +$225K
PZA icon
133
Invesco National AMT-Free Municipal Bond ETF
PZA
$4.19B
$1.28M 0.07%
54,200
-5,488
-9% -$129K
VYM icon
134
Vanguard High Dividend Yield ETF
VYM
$82.8B
$1.27M 0.07%
11,939
+429
+4% +$45K
IUSB icon
135
iShares Core Universal USD Bond ETF
IUSB
$43.5B
$1.25M 0.06%
+27,544
New +$1.26M
FBND icon
136
Fidelity Total Bond ETF
FBND
$28.1B
$1.22M 0.06%
26,860
+1,396
+5% +$63.9K
POCT icon
137
Innovator US Equity Power Buffer ETF October
POCT
$965M
$1.22M 0.06%
36,415
-46,301
-56% -$1.5M
JNJ icon
138
Johnson & Johnson
JNJ
$663B
$1.19M 0.06%
7,162
+1,159
+19% +$187K
AMD icon
139
Advanced Micro Devices
AMD
$780B
$1.18M 0.06%
10,384
+5,980
+136% +$622K
PFE icon
140
Pfizer
PFE
$162B
$1.18M 0.06%
32,151
+13,637
+74% +$531K
FTGS icon
141
First Trust Growth Strength ETF
FTGS
$1.3B
$1.17M 0.06%
+49,908
New +$1.1M
ITOT icon
142
iShares Core S&P Total US Stock Market ETF
ITOT
$97.6B
$1.17M 0.06%
11,954
+131
+1% +$12.1K
PDEC icon
143
Innovator US Equity Power Buffer ETF December
PDEC
$997M
$1.15M 0.06%
34,491
-6,504
-16% -$208K
SUB icon
144
iShares Short-Term National Muni Bond ETF
SUB
$11.6B
$1.12M 0.06%
10,780
-618
-5% -$64.3K
CME icon
145
CME Group
CME
$101B
$1.11M 0.06%
6,000
– –
PMAY icon
146
Innovator US Equity Power Buffer ETF May
PMAY
$818M
$1.1M 0.06%
36,945
+15,580
+73% +$451K
IXUS icon
147
iShares Core MSCI Total International Stock ETF
IXUS
$61.4B
$1.1M 0.06%
17,604
+1,610
+10% +$101K
COST icon
148
Costco
COST
$406B
$1.08M 0.06%
1,996
+274
+16% +$139K
IVV icon
149
iShares Core S&P 500 ETF
IVV
$889B
$1.07M 0.06%
2,410
+1,009
+72% +$425K
IAGG icon
150
iShares Core International Aggregate Bond Fund
IAGG
$11.4B
$1.07M 0.06%
21,751
-1,145
-5% -$56.1K
4 5
6
7 8

Similar funds

TRCT
Tower Research Capital (TRC) New York $4.08B AUM 58.77% 1-Year Est. Return
GCL
Glazer Capital LLC New York $4.07B AUM 78.71% 1-Year Est. Return
PI
PGGM Investments Zeist, Netherlands $4.06B AUM 24.91% 1-Year Est. Return
RSWM
Robertson Stephens Wealth Management San Francisco, California $4.06B AUM 32.22% 1-Year Est. Return
PL
Plancorp LLC Saint Louis, Missouri $4.1B AUM 25.19% 1-Year Est. Return
DWP
Daymark Wealth Partners Cincinnati, Ohio $4.1B AUM 28.59% 1-Year Est. Return
AL
Aspiriant LLC Los Angeles, California $4.05B AUM 19.01% 1-Year Est. Return
BHC
Bowen Hanes & Co Ponte Vedra Beach, Florida $4.11B AUM 44.45% 1-Year Est. Return

Advisory Alpha's Q2 2023 Portfolio in Review

As of Q2 2023, Advisory Alpha held 343 positions worth $1.95B, up 24% from $1.57B the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Advisory Alpha deployed $303M of net new capital in Q2 2023, opening 62 new positions and adding to 182 existing holdings. Its largest new stake was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.

By sector, the portfolio is most concentrated in Miscellaneous at 95% of assets, down from 95% a quarter earlier, followed by Technology and Consumer Discretionary.

On the sell side, the largest reduction was Innovator US Equity Power Buffer ETF October, an estimated $1.5M trimmed.

  • Advisory Alpha's largest Q2 2023 buy was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.
  • Advisory Alpha added most to Vanguard Dividend Appreciation ETF in Q2 2023, an estimated $26.4M increase.
  • Advisory Alpha's biggest Q2 2023 reduction was Innovator US Equity Power Buffer ETF October, cutting an estimated $1.5M.
  • Advisory Alpha fully exited iShares Russell Top 200 Value ETF in Q2 2023, selling an estimated $704K.
  • Advisory Alpha's ten largest holdings make up 46% of its $1.95B portfolio in Q2 2023.
  • Advisory Alpha opened 62 new positions and closed 17 in Q2 2023.
  • Advisory Alpha's portfolio value rose 24% quarter-over-quarter to $1.95B.

Based on Advisory Alpha's 13F filing for Q2 2023, filed 25 Jul 2023.