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Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+5.95%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.59B
AUM Growth
+$378M
Cap. Flow
+$181M
Cap. Flow %
5.03%
Top 10 Hldgs %
49.96%
Holding
549
New
68
Increased
288
Reduced
141
Closed
33
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
RDVY icon
101
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$2.5M 0.07%
36,922
+357
+1% +$23.2K
PAPR icon
102
Innovator US Equity Power Buffer ETF April
PAPR
$950M
$2.47M 0.07%
64,276
-5,295
-8% -$200K
SCHB icon
103
Schwab US Broad Market ETF
SCHB
$43B
$2.28M 0.06%
88,247
-3,196
-3% -$79.1K
DGRO icon
104
iShares Core Dividend Growth ETF
DGRO
$42.1B
$2.26M 0.06%
33,096
+140
+0.4% +$9.25K
DIA icon
105
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45B
$2.23M 0.06%
4,802
-105
-2% -$47.3K
AMAT icon
106
Applied Materials
AMAT
$421B
$2.18M 0.06%
9,757
-660
-6% -$120K
NSA icon
107
National Storage Affiliates Trust
NSA
$3.45B
$2.18M 0.06%
72,569
IYW icon
108
iShares US Technology ETF
IYW
$24B
$2.18M 0.06%
10,962
+1,556
+17% +$285K
V icon
109
Visa
V
$682B
$2.17M 0.06%
6,274
+328
+6% +$114K
JNJ icon
110
Johnson & Johnson
JNJ
$609B
$2.14M 0.06%
11,487
+3,130
+37% +$536K
DUK icon
111
Duke Energy
DUK
$97.5B
$2.06M 0.06%
16,931
+1,029
+6% +$125K
USMV icon
112
iShares MSCI USA Min Vol Factor ETF
USMV
$23.1B
$2.05M 0.06%
21,579
+1,818
+9% +$170K
UNH icon
113
UnitedHealth
UNH
$387B
$2.01M 0.06%
5,687
+201
+4% +$60.8K
NLR icon
114
VanEck Uranium + Nuclear Energy ETF
NLR
$3.77B
$1.97M 0.06%
13,913
+1,851
+15% +$221K
SPLV icon
115
Invesco S&P 500 Low Volatility ETF
SPLV
$7.19B
$1.96M 0.05%
27,002
+1,227
+5% +$89.7K
CWB icon
116
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.78B
$1.95M 0.05%
21,242
-71
-0.3% -$6.11K
IVV icon
117
iShares Core S&P 500 ETF
IVV
$881B
$1.94M 0.05%
2,877
+33
+1% +$21.3K
SHW icon
118
Sherwin-Williams
SHW
$81.7B
$1.93M 0.05%
5,620
+117
+2% +$41.3K
PSEP icon
119
Innovator US Equity Power Buffer ETF September
PSEP
$845M
$1.93M 0.05%
44,961
+4,422
+11% +$185K
PM icon
120
Philip Morris
PM
$301B
$1.91M 0.05%
12,103
+3,906
+48% +$657K
CVX icon
121
Chevron
CVX
$373B
$1.86M 0.05%
12,153
+2,710
+29% +$420K
T icon
122
AT&T
T
$152B
$1.86M 0.05%
68,877
-10,004
-13% -$284K
VGT icon
123
Vanguard Information Technology ETF
VGT
$139B
$1.84M 0.05%
19,376
+2,272
+13% +$199K
VMBS icon
124
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.5B
$1.81M 0.05%
38,499
+12,395
+47% +$575K
SUB icon
125
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$1.75M 0.05%
16,416
+1,126
+7% +$120K

Similar funds

Advisory Alpha's Q3 2025 Portfolio in Review

As of Q3 2025, Advisory Alpha held 549 positions worth $3.59B, up 12% from $3.21B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Advisory Alpha deployed $181M of net new capital in Q3 2025, opening 68 new positions and adding to 288 existing holdings. Its largest new stake was Global X MLP ETF: 22,753 shares worth $1.1M.

By sector, the portfolio is most concentrated in Technology at 3.3% of assets, up from 2.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was State Street Consumer Discretionary Select Sector SPDR ETF, an estimated $13.7M trimmed.

  • Advisory Alpha's largest Q3 2025 buy was Global X MLP ETF: 22,753 shares worth $1.1M.
  • Advisory Alpha added most to State Street SPDR Portfolio S&P 500 Value ETF in Q3 2025, an estimated $21.2M increase.
  • Advisory Alpha's biggest Q3 2025 reduction was State Street Consumer Discretionary Select Sector SPDR ETF, cutting an estimated $13.7M.
  • Advisory Alpha fully exited Timothy Plan US Large/Mid Cap Core ETF in Q3 2025, selling an estimated $525K.
  • Advisory Alpha's ten largest holdings make up 50% of its $3.59B portfolio in Q3 2025.
  • Advisory Alpha opened 68 new positions and closed 33 in Q3 2025.
  • Advisory Alpha's portfolio value rose 12% quarter-over-quarter to $3.59B.

Based on Advisory Alpha's 13F filing for Q3 2025, filed 12 Nov 2025.