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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+7.43%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.21B
AUM Growth
+$270M
Cap. Flow
+$69.6M
Cap. Flow %
2.17%
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19

Top Buys

Rank Stock Value
1
SCHM icon
Schwab US Mid-Cap ETF
SCHM
+$28.3M
2
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$14.8M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$10.1M
4
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$9.48M
5
XLB icon
State Street Materials Select Sector SPDR ETF
XLB
+$6.76M

Top Sells

Rank Stock Value
1
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$17.2M
2
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$13.7M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$4.34M
4
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$3.83M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$3.06M

Sector Composition

Rank Sector Weight
1 Technology 2.94%
2 Consumer Discretionary 1.05%
3 Financials 0.96%
4 Industrials 0.89%
5 Communication Services 0.84%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
NSA icon
101
National Storage Affiliates Trust
NSA
$3.45B
$2.32M 0.07%
72,569
-1
-0% -$35
IBM icon
102
IBM
IBM
$200B
$2.31M 0.07%
7,844
-534
-6% -$138K
BIV icon
103
Vanguard Intermediate-Term Bond ETF
BIV
$29.1B
$2.3M 0.07%
29,678
-1,466
-5% -$112K
RDVY icon
104
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$2.29M 0.07%
36,565
-926
-2% -$54.5K
T icon
105
AT&T
T
$152B
$2.28M 0.07%
78,881
-2,146
-3% -$59.1K
SCHB icon
106
Schwab US Broad Market ETF
SCHB
$43B
$2.18M 0.07%
91,443
-4,791
-5% -$106K
DIA icon
107
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45B
$2.16M 0.07%
4,907
+8
+0.2% +$3.32K
V icon
108
Visa
V
$682B
$2.11M 0.07%
5,946
+354
+6% +$123K
DGRO icon
109
iShares Core Dividend Growth ETF
DGRO
$42.1B
$2.11M 0.07%
32,956
+1,379
+4% +$84.1K
CAT icon
110
Caterpillar
CAT
$405B
$2.05M 0.06%
5,275
+223
+4% +$74.3K
AMAT icon
111
Applied Materials
AMAT
$421B
$1.91M 0.06%
10,417
-750
-7% -$119K
SHW icon
112
Sherwin-Williams
SHW
$81.7B
$1.89M 0.06%
5,503
+118
+2% +$40.9K
SPLV icon
113
Invesco S&P 500 Low Volatility ETF
SPLV
$7.19B
$1.88M 0.06%
25,775
-724
-3% -$52.4K
DUK icon
114
Duke Energy
DUK
$97.5B
$1.88M 0.06%
15,902
-71
-0.4% -$8.38K
BAB icon
115
Invesco Taxable Municipal Bond ETF
BAB
$1.04B
$1.87M 0.06%
70,669
+17,838
+34% +$468K
USMV icon
116
iShares MSCI USA Min Vol Factor ETF
USMV
$23.1B
$1.86M 0.06%
19,761
+2,094
+12% +$193K
IVV icon
117
iShares Core S&P 500 ETF
IVV
$881B
$1.77M 0.06%
2,844
-187
-6% -$107K
CWB icon
118
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.78B
$1.76M 0.05%
21,313
-1,484
-7% -$117K
UNH icon
119
UnitedHealth
UNH
$387B
$1.71M 0.05%
5,486
+931
+20% +$356K
PSEP icon
120
Innovator US Equity Power Buffer ETF September
PSEP
$845M
$1.66M 0.05%
40,539
+1,508
+4% +$58.8K
IYW icon
121
iShares US Technology ETF
IYW
$24B
$1.63M 0.05%
9,406
+1,064
+13% +$161K
SUB icon
122
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$1.63M 0.05%
15,290
+53
+0.3% +$5.6K
CMBS icon
123
iShares CMBS ETF
CMBS
$475M
$1.59M 0.05%
32,661
-7,946
-20% -$382K
BAC icon
124
Bank of America
BAC
$430B
$1.57M 0.05%
33,103
+1,082
+3% +$45.5K
EPS icon
125
WisdomTree US LargeCap Fund
EPS
$1.58B
$1.55M 0.05%
24,264
-131
-0.5% -$7.82K
3 4
5
6 7

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MHI
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GCM
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MMA
Mizuho Markets Americas New York $3.66B AUM 25.21% 1-Year Est. Return
SS
SBI Securities Tokyo, Japan $3.65B AUM 41.88% 1-Year Est. Return
OCM
One Capital Management Westlake Village, California $3.65B AUM 15.32% 1-Year Est. Return
MTIM
Marathon Trading Investment Management Radnor, Pennsylvania $3.67B AUM 21.97% 1-Year Est. Return
HIM
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APP
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Advisory Alpha's Q2 2025 Portfolio in Review

As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.

By sector, the portfolio is most concentrated in Technology at 2.9% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Financials.

  • Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
  • Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
  • Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
  • Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
  • Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
  • Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
  • Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.

Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.