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Advisory Alpha Portfolio holdings
AUM
$3.66B
1-Year Est. Return
14.99%
This Fund
S&P 500
This Quarter
Est. Return
+7.43%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.21B
AUM Growth
+$270M
(+9.2%)
Cap. Flow
+$69.6M
Cap. Flow
% of AUM
2.17%
Top 10 Holdings %
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Schwab US Mid-Cap ETF
SCHM
|
+$28.3M |
| 2 |
State Street Industrial Select Sector SPDR ETF
XLI
|
+$14.8M |
| 3 |
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
|
+$10.1M |
| 4 |
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
|
+$9.48M |
| 5 |
State Street Materials Select Sector SPDR ETF
XLB
|
+$6.76M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street Financial Select Sector SPDR ETF
XLF
|
+$17.2M |
| 2 |
State Street Communication Services Select Sector SPDR ETF
XLC
|
+$13.7M |
| 3 |
First Trust Enhanced Short Maturity ETF
FTSM
|
+$4.34M |
| 4 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$3.83M |
| 5 |
State Street SPDR S&P 500 ETF Trust
SPY
|
+$3.06M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 2.94% |
| 2 | Consumer Discretionary | 1.05% |
| 3 | Financials | 0.96% |
| 4 | Industrials | 0.89% |
| 5 | Communication Services | 0.84% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
76
Invesco Variable Rate Preferred ETF
VRP
$3B
| $4.54M | 0.14% |
185,769
-106,264
| -36% | -$2.56M |
|
77
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
| $4.27M | 0.13% |
85,037
+18,045
| +27% | +$901K |
|
78
ExxonMobil
XOM
$611B
| $4.13M | 0.13% |
38,287
+2,654
| +7% | +$284K |
|
79
Dimensional International Value ETF
DFIV
$20.6B
| $4.01M | 0.12% |
93,526
+4,922
| +6% | +$200K |
|
80
Innovator US Equity Power Buffer ETF February
PFEB
$918M
| $3.99M | 0.12% |
104,928
+40,690
| +63% | +$1.48M |
|
81
Invesco BulletShares 2029 High Yield Corporate Bond ETF
BSJT
$557M
| $3.96M | 0.12% |
183,877
+16,361
| +10% | +$345K |
|
82
First Trust Value Line Dividend Fund
FVD
$8.27B
| $3.92M | 0.12% |
87,795
-3,099
| -3% | -$136K |
|
83
Schwab US Large-Cap Growth ETF
SCHG
$59.7B
| $3.89M | 0.12% |
133,152
-1,132
| -0.8% | -$29.9K |
|
84
Innovator US Equity Power Buffer ETF October
POCT
$964M
| $3.89M | 0.12% |
94,157
+1,460
| +2% | +$57.6K |
|
85
JPMorgan Chase
JPM
$907B
| $3.78M | 0.12% |
13,044
+236
| +2% | +$60.2K |
|
86
United Parcel Service
UPS
$100B
| $3.67M | 0.11% |
36,382
+2,238
| +7% | +$220K |
|
87
Eli Lilly
LLY
$1.05T
| $3.62M | 0.11% |
4,645
+477
| +11% | +$371K |
|
88
Netflix
NFLX
$290B
| $3.51M | 0.11% |
26,190
+3,110
| +13% | +$352K |
|
89
Costco
COST
$417B
| $3.44M | 0.11% |
3,473
+332
| +11% | +$330K |
|
90
AllianzIM U.S. Equity Buffer20 Aug ETF
AUGW
$134M
| $3.39M | 0.11% |
110,470
-446
| -0.4% | -$13.1K |
|
|
DFSV
91
Dimensional US Small Cap Value ETF
DFSV
$8.11B
| $3.29M | 0.1% |
111,753
+8,751
| +8% | +$242K |
|
92
iShares Gold Trust
IAU
$62.4B
| $3.09M | 0.1% |
49,549
-806
| -2% | -$49.9K |
|
93
Walmart Inc
WMT
$909B
| $3.06M | 0.1% |
31,327
-2,338
| -7% | -$223K |
|
94
Home Depot
HD
$338B
| $2.93M | 0.09% |
7,991
-403
| -5% | -$146K |
|
95
Vanguard Value ETF
VTV
$186B
| $2.93M | 0.09% |
16,575
+1,915
| +13% | +$323K |
|
96
iShares MSCI EAFE Value ETF
EFV
$26B
| $2.82M | 0.09% |
44,487
-2,264
| -5% | -$139K |
|
97
Innovator US Equity Power Buffer ETF April
PAPR
$950M
| $2.59M | 0.08% |
69,571
+860
| +1% | +$30.9K |
|
98
First Trust Capital Strength ETF
FTCS
$7.88B
| $2.45M | 0.08% |
26,963
-422
| -2% | -$37.6K |
|
99
Procter & Gamble
PG
$349B
| $2.42M | 0.08% |
15,195
+224
| +1% | +$36.6K |
|
100
Invesco Senior Loan ETF
BKLN
$7.19B
| $2.37M | 0.07% |
113,339
-145,639
| -56% | -$3.02M |
|
Similar funds
MHI
GCM
MMA
SS
OCM
MTIM
HIM
APP
Advisory Alpha's Q2 2025 Portfolio in Review
As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.
Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.
By sector, the portfolio is most concentrated in Technology at 2.9% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Financials.
- Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
- Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
- Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
- Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
- Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
- Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
- Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.
Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.