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Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+4.15%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$1.95B
AUM Growth
+$373M
Cap. Flow
+$303M
Cap. Flow %
15.58%
Top 10 Hldgs %
45.83%
Holding
343
New
62
Increased
182
Reduced
64
Closed
17
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
PSEP icon
76
Innovator US Equity Power Buffer ETF September
PSEP
$845M
$3.35M 0.17%
102,512
-1,000
-1% -$31.3K
BIV icon
77
Vanguard Intermediate-Term Bond ETF
BIV
$29.1B
$3.22M 0.17%
42,799
+216
+0.5% +$16.5K
BRK.B icon
78
Berkshire Hathaway Class B
BRK.B
$1.06T
$3.2M 0.16%
9,370
+5,734
+158% +$1.87M
XOM icon
79
ExxonMobil
XOM
$611B
$3.17M 0.16%
29,533
+3,326
+13% +$363K
IWY icon
80
iShares Russell Top 200 Growth ETF
IWY
$16.3B
$3.14M 0.16%
19,812
+10,832
+121% +$1.58M
VOT icon
81
Vanguard Mid-Cap Growth ETF
VOT
$19.1B
$3.1M 0.16%
15,068
-245
-2% -$47.5K
AMZN icon
82
Amazon
AMZN
$2.66T
$3.09M 0.16%
23,707
+7,800
+49% +$891K
HD icon
83
Home Depot
HD
$338B
$2.91M 0.15%
9,371
-2
-0% -$591
IAU icon
84
iShares Gold Trust
IAU
$62.4B
$2.82M 0.14%
77,429
+35,557
+85% +$1.33M
PNOV icon
85
Innovator US Equity Power Buffer ETF November
PNOV
$906M
$2.62M 0.13%
77,131
GLDM icon
86
SPDR Gold MiniShares Trust
GLDM
$27.1B
$2.6M 0.13%
68,045
-5,669
-8% -$223K
NVDA icon
87
NVIDIA
NVDA
$4.91T
$2.57M 0.13%
60,780
+18,170
+43% +$603K
NSA icon
88
National Storage Affiliates Trust
NSA
$3.45B
$2.51M 0.13%
72,200
-1
-0% -$38
TLT icon
89
iShares 20+ Year Treasury Bond ETF
TLT
$42.1B
$2.5M 0.13%
24,270
+16,157
+199% +$1.68M
QUAL icon
90
iShares MSCI USA Quality Factor ETF
QUAL
$46.1B
$2.42M 0.12%
+17,933
New +$2.28M
TSLA icon
91
Tesla
TSLA
$1.43T
$2.38M 0.12%
9,088
+2,478
+37% +$496K
ESGU icon
92
iShares ESG Aware MSCI USA ETF
ESGU
$17.7B
$2.33M 0.12%
23,936
+21,055
+731% +$1.94M
FPX icon
93
First Trust US Equity Opportunities ETF
FPX
$1.5B
$2.23M 0.11%
25,240
+17,015
+207% +$1.41M
PJUL icon
94
Innovator US Equity Power Buffer ETF July
PJUL
$1.11B
$2.22M 0.11%
64,932
+28,372
+78% +$919K
EMHY icon
95
iShares JPMorgan EM High Yield Bond ETF
EMHY
$613M
$2.21M 0.11%
63,004
-3,814
-6% -$132K
DISV icon
96
Dimensional International Small Cap Value ETF
DISV
$4.78B
$2.19M 0.11%
92,695
+7,340
+9% +$176K
TIP icon
97
iShares TIPS Bond ETF
TIP
$14.5B
$2.17M 0.11%
20,189
+3,253
+19% +$354K
COWZ icon
98
Pacer US Cash Cows 100 ETF
COWZ
$18.3B
$2.15M 0.11%
44,881
+36,344
+426% +$1.69M
IEF icon
99
iShares 7-10 Year Treasury Bond ETF
IEF
$47.1B
$2.1M 0.11%
21,751
+14,718
+209% +$1.45M
PGX icon
100
Invesco Preferred ETF
PGX
$3.91B
$2.1M 0.11%
184,749
+4,705
+3% +$53.4K

Similar funds

Advisory Alpha's Q2 2023 Portfolio in Review

As of Q2 2023, Advisory Alpha held 343 positions worth $1.95B, up 24% from $1.57B the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Advisory Alpha deployed $303M of net new capital in Q2 2023, opening 62 new positions and adding to 182 existing holdings. Its largest new stake was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.

By sector, the portfolio is most concentrated in Technology at 1.4% of assets, up from 1.2% a quarter earlier, followed by Consumer Discretionary and Industrials.

On the sell side, the largest reduction was Innovator US Equity Power Buffer ETF October, an estimated $1.5M trimmed.

  • Advisory Alpha's largest Q2 2023 buy was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.
  • Advisory Alpha added most to Vanguard Dividend Appreciation ETF in Q2 2023, an estimated $26.4M increase.
  • Advisory Alpha's biggest Q2 2023 reduction was Innovator US Equity Power Buffer ETF October, cutting an estimated $1.5M.
  • Advisory Alpha fully exited iShares Russell Top 200 Value ETF in Q2 2023, selling an estimated $704K.
  • Advisory Alpha's ten largest holdings make up 46% of its $1.95B portfolio in Q2 2023.
  • Advisory Alpha opened 62 new positions and closed 17 in Q2 2023.
  • Advisory Alpha's portfolio value rose 24% quarter-over-quarter to $1.95B.

Based on Advisory Alpha's 13F filing for Q2 2023, filed 25 Jul 2023.