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AA

Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$466M
AUM Growth
+$13.9M
Cap. Flow
+$7.75M
Cap. Flow %
1.66%
Top 10 Hldgs %
72.62%
Holding
729
New
615
Increased
39
Reduced
51
Closed
11

Sector Composition

Rank Sector Weight
1 Miscellaneous 88.2%
2 Materials 2.54%
3 Technology 1.94%
4 Consumer Staples 1.41%
5 Consumer Discretionary 1.14%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
PM icon
76
Philip Morris
PM
$284B
$261K 0.06%
3,308
+250
+8% +$19.3K
PFE icon
77
Pfizer
PFE
$162B
$259K 0.06%
7,484
+828
+12% +$29K
VTI icon
78
Vanguard Morningstar Total Stock Market ETF
VTI
$688B
$232K 0.05%
1,332
MELI icon
79
Mercado Libre
MELI
$100B
$231K 0.05%
201
-1
-0.5% -$1.08K
ABT icon
80
Abbott
ABT
$187B
$229K 0.05%
2,127
-1,384
-39% -$140K
HDV
81
iShares Core High Dividend ETF
HDV
$15.4B
$228K 0.05%
13,950
+35
+0.3% +$582
BA icon
82
Boeing
BA
$168B
$227K 0.05%
+1,380
New +$235K
CSCO icon
83
Cisco
CSCO
$431B
$227K 0.05%
5,759
+213
+4% +$9.28K
DE icon
84
Deere & Co
DE
$187B
$221K 0.05%
+958
New +$185K
VOO icon
85
Vanguard S&P 500 ETF
VOO
$1.03T
$220K 0.05%
703
+20
+3% +$6.09K
DUK icon
86
Duke Energy
DUK
$93.7B
$218K 0.05%
2,387
-104
-4% -$8.57K
KAPR icon
87
Innovator US Small Cap Power Buffer ETF April
KAPR
$217M
$216K 0.05%
8,229
-18,780
-70% -$484K
KO icon
88
Coca-Cola
KO
$379B
$214K 0.05%
+4,320
New +$208K
GOOG icon
89
Alphabet (Google) Class C
GOOG
$4.1T
$212K 0.05%
+2,900
New +$221K
IYW icon
90
iShares US Technology ETF
IYW
$25.5B
$209K 0.04%
2,732
-500
-15% -$36.5K
FHLC icon
91
Fidelity MSCI Health Care Index ETF
FHLC
$3.5B
$202K 0.04%
3,756
-333
-8% -$17.4K
MDLZ icon
92
Mondelez International
MDLZ
$78.2B
$200K 0.04%
3,556
-142
-4% -$7.91K
GOOGL icon
93
Alphabet (Google) Class A
GOOGL
$4.14T
$193K 0.04%
2,640
-220
-8% -$16.8K
IWB icon
94
iShares Russell 1000 ETF
IWB
$49B
$192K 0.04%
+1,006
New +$186K
SPYG icon
95
CALL
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.9B
$190K 0.04%
+16
New +$784
NAPR icon
96
Innovator Growth-100 Power Buffer ETF April
NAPR
$211M
$176K 0.04%
5,028
-5,569
-53% -$193K
NFLX icon
97
Netflix
NFLX
$326B
$176K 0.04%
+3,290
New +$164K
VIG icon
98
Vanguard Dividend Appreciation ETF
VIG
$113B
$175K 0.04%
+1,331
New +$167K
PRU icon
99
Prudential Financial
PRU
$42.1B
$173K 0.04%
+2,553
New +$168K
SPHQ icon
100
Invesco S&P 500 Quality ETF
SPHQ
$18.9B
$171K 0.04%
+4,350
New +$164K

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Advisory Alpha's Q3 2020 Portfolio in Review

As of Q3 2020, Advisory Alpha held 729 positions worth $466M, up 3.1% from $452M the previous quarter. Its ten largest holdings account for 73% of the portfolio.

Advisory Alpha's Q3 2020 filing shows 615 new, 39 increased, 51 reduced and 11 closed positions. Its largest new stake was National Storage Affiliates Trust: 70,297 shares worth $2.42M. The largest sale was Schwab US REIT ETF, an estimated $5.15M.

By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 91% a quarter earlier, followed by Materials and Technology.

  • Advisory Alpha's largest Q3 2020 buy was National Storage Affiliates Trust: 70,297 shares worth $2.42M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q3 2020, an estimated $2.17M increase.
  • Advisory Alpha's biggest Q3 2020 reduction was Schwab US Large- Cap ETF, cutting an estimated $3.15M.
  • Advisory Alpha fully exited Schwab US REIT ETF in Q3 2020, selling an estimated $5.15M.
  • Advisory Alpha's ten largest holdings make up 73% of its $466M portfolio in Q3 2020.
  • Advisory Alpha opened 615 new positions and closed 11 in Q3 2020.
  • Advisory Alpha's portfolio value rose 3.1% quarter-over-quarter to $466M.

Based on Advisory Alpha's 13F filing for Q3 2020, filed 6 Nov 2020.