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AA

Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+20.03%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$452M
AUM Growth
+$95M
Cap. Flow
+$13.7M
Cap. Flow %
3.03%
Top 10 Hldgs %
72.14%
Holding
700
New
12
Increased
43
Reduced
50
Closed
586
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
VUG icon
76
Vanguard Morningstar Growth ETF
VUG
$228B
$339K 0.08%
9,150
+5,640
+161% +$173K
NOC icon
77
Northrop Grumman
NOC
$73.2B
$338K 0.07%
996
+6
+0.6% +$1.97K
V icon
78
Visa
V
$700B
$318K 0.07%
1,602
-33
-2% -$6.03K
VSS icon
79
Vanguard FTSE All-World ex-US Small-Cap Index Fund
VSS
$12.1B
$317K 0.07%
3,295
+355
+12% +$31.7K
MRSH
80
Marsh
MRSH
$88.6B
$315K 0.07%
2,704
DVY icon
81
iShares Select Dividend ETF
DVY
$23.9B
$313K 0.07%
3,612
-2,239
-38% -$179K
BRK.B icon
82
Berkshire Hathaway Class B
BRK.B
$1.08T
$307K 0.07%
+1,440
New +$263K
SYK icon
83
Stryker
SYK
$116B
$299K 0.07%
1,570
-75
-5% -$13.8K
MDY icon
84
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$26.5B
$297K 0.07%
833
-12
-1% -$3.64K
VCSH icon
85
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.8B
$293K 0.06%
3,550
-541
-13% -$44K
CWB icon
86
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.64B
$291K 0.06%
4,871
-76
-2% -$4.17K
CMCSA icon
87
Comcast
CMCSA
$94B
$283K 0.06%
6,538
+10
+0.2% +$381
AXP icon
88
American Express
AXP
$220B
$281K 0.06%
+2,767
New +$255K
ABBV icon
89
AbbVie
ABBV
$453B
$278K 0.06%
2,915
-922
-24% -$81.2K
CSCO icon
90
Cisco
CSCO
$431B
$267K 0.06%
5,546
+236
+4% +$10.3K
SCHO icon
91
Schwab Short-Term US Treasury ETF
SCHO
$14.1B
$260K 0.06%
10,118
-6,236
-38% -$161K
CAT icon
92
Caterpillar
CAT
$374B
$257K 0.06%
1,803
+388
+27% +$46K
PEP icon
93
PepsiCo
PEP
$188B
$256K 0.06%
1,859
+110
+6% +$14.5K
BKLN icon
94
Invesco Senior Loan ETF
BKLN
$6.73B
$253K 0.06%
11,962
-1,078
-8% -$22.8K
TSLA icon
95
Tesla
TSLA
$1.4T
$252K 0.06%
2,430
+630
+35% +$34.1K
IPG
96
DELISTED
Interpublic Group of Companies
IPG
$246K 0.05%
12,960
PM icon
97
Philip Morris
PM
$284B
$244K 0.05%
3,058
-251
-8% -$18.3K
PFE icon
98
Pfizer
PFE
$162B
$242K 0.05%
6,656
-461
-6% -$15.7K
HDV
99
iShares Core High Dividend ETF
HDV
$15.4B
$240K 0.05%
13,915
-510
-4% -$8.24K
IYW icon
100
iShares US Technology ETF
IYW
$25.5B
$237K 0.05%
3,232
-876
-21% -$52.9K

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Advisory Alpha's Q2 2020 Portfolio in Review

As of Q2 2020, Advisory Alpha held 700 positions worth $452M, up 27% from $357M the previous quarter. Its ten largest holdings account for 72% of the portfolio.

Advisory Alpha deployed $13.7M of net new capital in Q2 2020, opening 12 new positions and adding to 43 existing holdings. Its largest new stake was Apple: 41,172 shares worth $4.65M.

By sector, the portfolio is most concentrated in Miscellaneous at 91% of assets, down from 92% a quarter earlier, followed by Materials and Technology.

On the sell side, the largest reduction was State Street SPDR Portfolio S&P 500 Growth ETF, an estimated $2.32M trimmed.

  • Advisory Alpha's largest Q2 2020 buy was Apple: 41,172 shares worth $4.65M.
  • Advisory Alpha added most to State Street SPDR Portfolio S&P 500 ETF in Q2 2020, an estimated $6.94M increase.
  • Advisory Alpha's biggest Q2 2020 reduction was State Street SPDR Portfolio S&P 500 Growth ETF, cutting an estimated $2.32M.
  • Advisory Alpha fully exited State Street Consumer Discretionary Select Sector SPDR ETF in Q2 2020, selling an estimated $4.43M.
  • Advisory Alpha's ten largest holdings make up 72% of its $452M portfolio in Q2 2020.
  • Advisory Alpha opened 12 new positions and closed 586 in Q2 2020.
  • Advisory Alpha's portfolio value rose 27% quarter-over-quarter to $452M.

Based on Advisory Alpha's 13F filing for Q2 2020, filed 14 Aug 2020.