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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+20.03%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$452M
AUM Growth
+$95M
Cap. Flow
+$13.7M
Cap. Flow %
3.03%
Top 10 Hldgs %
72.14%
Holding
700
New
12
Increased
43
Reduced
50
Closed
586
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
VUG icon
76
Vanguard Growth ETF
VUG
$221B
$339K 0.08%
9,150
+5,640
+161% +$173K
NOC icon
77
Northrop Grumman
NOC
$74.1B
$338K 0.07%
996
+6
+0.6% +$1.97K
V icon
78
Visa
V
$682B
$318K 0.07%
1,602
-33
-2% -$6.03K
VSS icon
79
Vanguard FTSE All-World ex-US Small-Cap Index Fund
VSS
$11.3B
$317K 0.07%
3,295
+355
+12% +$31.7K
MRSH
80
Marsh
MRSH
$87.8B
$315K 0.07%
2,704
DVY icon
81
iShares Select Dividend ETF
DVY
$23.8B
$313K 0.07%
3,612
-2,239
-38% -$179K
BRK.B icon
82
Berkshire Hathaway Class B
BRK.B
$1.06T
$307K 0.07%
+1,440
New +$263K
SYK icon
83
Stryker
SYK
$123B
$299K 0.07%
1,570
-75
-5% -$13.8K
MDY icon
84
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.3B
$297K 0.07%
833
-12
-1% -$3.64K
VCSH icon
85
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.8B
$293K 0.06%
3,550
-541
-13% -$44K
CWB icon
86
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.78B
$291K 0.06%
4,871
-76
-2% -$4.17K
CMCSA icon
87
Comcast
CMCSA
$85B
$283K 0.06%
6,538
+10
+0.2% +$381
AXP icon
88
American Express
AXP
$242B
$281K 0.06%
+2,767
New +$255K
ABBV icon
89
AbbVie
ABBV
$450B
$278K 0.06%
2,915
-922
-24% -$81.2K
CSCO icon
90
Cisco
CSCO
$441B
$267K 0.06%
5,546
+236
+4% +$10.3K
SCHO icon
91
Schwab Short-Term US Treasury ETF
SCHO
$12.7B
$260K 0.06%
10,118
-6,236
-38% -$161K
CAT icon
92
Caterpillar
CAT
$405B
$257K 0.06%
1,803
+388
+27% +$46K
PEP icon
93
PepsiCo
PEP
$187B
$256K 0.06%
1,859
+110
+6% +$14.5K
BKLN icon
94
Invesco Senior Loan ETF
BKLN
$7.19B
$253K 0.06%
11,962
-1,078
-8% -$22.8K
TSLA icon
95
Tesla
TSLA
$1.43T
$252K 0.06%
2,430
+630
+35% +$34.1K
IPG
96
DELISTED
Interpublic Group of Companies
IPG
$246K 0.05%
12,960
PM icon
97
Philip Morris
PM
$301B
$244K 0.05%
3,058
-251
-8% -$18.3K
PFE icon
98
Pfizer
PFE
$143B
$242K 0.05%
6,656
-461
-6% -$15.7K
HDV
99
iShares Core High Dividend ETF
HDV
$14.2B
$240K 0.05%
13,915
-510
-4% -$8.24K
IYW icon
100
iShares US Technology ETF
IYW
$24B
$237K 0.05%
3,232
-876
-21% -$52.9K

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Advisory Alpha's Q2 2020 Portfolio in Review

As of Q2 2020, Advisory Alpha held 700 positions worth $452M, up 27% from $357M the previous quarter. Its ten largest holdings account for 72% of the portfolio.

Advisory Alpha deployed $13.7M of net new capital in Q2 2020, opening 12 new positions and adding to 43 existing holdings. Its largest new stake was Apple: 41,172 shares worth $4.65M.

By sector, the portfolio is most concentrated in Materials at 2.5% of assets, up from 2.4% a quarter earlier, followed by Technology and Consumer Staples.

On the sell side, the largest reduction was State Street SPDR Portfolio S&P 500 Growth ETF, an estimated $2.32M trimmed.

  • Advisory Alpha's largest Q2 2020 buy was Apple: 41,172 shares worth $4.65M.
  • Advisory Alpha added most to State Street SPDR Portfolio S&P 500 ETF in Q2 2020, an estimated $6.94M increase.
  • Advisory Alpha's biggest Q2 2020 reduction was State Street SPDR Portfolio S&P 500 Growth ETF, cutting an estimated $2.32M.
  • Advisory Alpha fully exited State Street Consumer Discretionary Select Sector SPDR ETF in Q2 2020, selling an estimated $4.43M.
  • Advisory Alpha's ten largest holdings make up 72% of its $452M portfolio in Q2 2020.
  • Advisory Alpha opened 12 new positions and closed 586 in Q2 2020.
  • Advisory Alpha's portfolio value rose 27% quarter-over-quarter to $452M.

Based on Advisory Alpha's 13F filing for Q2 2020, filed 14 Aug 2020.