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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
-0.1%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$338M
AUM Growth
+$38.3M
Cap. Flow
+$46.5M
Cap. Flow %
13.77%
Top 10 Hldgs %
51.22%
Holding
870
New
751
Increased
56
Reduced
55
Closed
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
IDV icon
76
iShares International Select Dividend ETF
IDV
$8.28B
$346K 0.1%
11,565
+1,427
+14% +$43.1K
SWK icon
77
Stanley Black & Decker
SWK
$14B
$342K 0.1%
2,479
+21
+0.9% +$2.97K
IYH icon
78
iShares US Healthcare ETF
IYH
$3.2B
$338K 0.1%
9,075
-725
-7% -$27.9K
VCSH icon
79
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.8B
$335K 0.1%
4,135
-558
-12% -$45.1K
NEE icon
80
NextEra Energy
NEE
$185B
$312K 0.09%
5,352
SCHO icon
81
Schwab Short-Term US Treasury ETF
SCHO
$12.7B
$311K 0.09%
12,306
+414
+3% +$10.5K
HD icon
82
Home Depot
HD
$338B
$305K 0.09%
1,334
+42
+3% +$9.18K
XSLV icon
83
Invesco S&P SmallCap Low Volatility ETF
XSLV
$250M
$304K 0.09%
6,334
+214
+3% +$10.3K
BKLN icon
84
Invesco Senior Loan ETF
BKLN
$7.19B
$301K 0.09%
13,311
-1,608
-11% -$36.5K
AXP icon
85
American Express
AXP
$242B
$296K 0.09%
2,600
+45
+2% +$5.52K
DVY icon
86
iShares Select Dividend ETF
DVY
$23.8B
$295K 0.09%
2,981
+657
+28% +$65.5K
SRPT icon
87
Sarepta Therapeutics
SRPT
$1.82B
$288K 0.09%
3,560
HDV
88
iShares Core High Dividend ETF
HDV
$14.2B
$286K 0.08%
15,630
+40
+0.3% +$752
V icon
89
Visa
V
$682B
$285K 0.08%
1,627
+102
+7% +$18.2K
FTEC icon
90
Fidelity MSCI Information Technology Index ETF
FTEC
$19.8B
$284K 0.08%
4,480
-308
-6% -$19.6K
SHW icon
91
Sherwin-Williams
SHW
$81.7B
$279K 0.08%
1,509
PFF icon
92
iShares Preferred and Income Securities ETF
PFF
$13.3B
$273K 0.08%
7,272
-1,030
-12% -$38.3K
SPGM icon
93
State Street SPDR Portfolio MSCI Global Stock Market ETF
SPGM
$1.82B
$273K 0.08%
6,965
-517
-7% -$20.5K
SYK icon
94
Stryker
SYK
$123B
$271K 0.08%
1,287
MRSH
95
Marsh
MRSH
$87.8B
$268K 0.08%
2,798
+121
+5% +$12.1K
CWB icon
96
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.78B
$265K 0.08%
5,048
-1,593
-24% -$84.5K
PM icon
97
Philip Morris
PM
$301B
$258K 0.08%
3,333
+129
+4% +$10.2K
KO icon
98
Coca-Cola
KO
$351B
$257K 0.08%
4,780
-65
-1% -$3.48K
PFE icon
99
Pfizer
PFE
$143B
$253K 0.07%
7,474
-260
-3% -$9.46K
IYW icon
100
iShares US Technology ETF
IYW
$24B
$253K 0.07%
4,992
-1,580
-24% -$80.3K

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Advisory Alpha's Q3 2019 Portfolio in Review

As of Q3 2019, Advisory Alpha held 870 positions worth $338M, up 13% from $300M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

Advisory Alpha deployed $46.5M of net new capital in Q3 2019, opening 751 new positions and adding to 56 existing holdings. Its largest new stake was First Trust Consumer Staples AlphaDEX Fund: 57,914 shares worth $2.72M.

By sector, the portfolio is most concentrated in Financials at 1.5% of assets, up from 1.1% a quarter earlier, followed by Technology and Consumer Staples.

On the sell side, the largest reduction was First Trust Health Care AlphaDEX Fund, an estimated $1.44M trimmed.

  • Advisory Alpha's largest Q3 2019 buy was First Trust Consumer Staples AlphaDEX Fund: 57,914 shares worth $2.72M.
  • Advisory Alpha added most to State Street SPDR Portfolio S&P 500 ETF in Q3 2019, an estimated $3.56M increase.
  • Advisory Alpha's biggest Q3 2019 reduction was First Trust Health Care AlphaDEX Fund, cutting an estimated $1.44M.
  • Advisory Alpha's ten largest holdings make up 51% of its $338M portfolio in Q3 2019.
  • Advisory Alpha opened 751 new positions and closed 0 in Q3 2019.
  • Advisory Alpha's portfolio value rose 13% quarter-over-quarter to $338M.

Based on Advisory Alpha's 13F filing for Q3 2019, filed 13 Nov 2019.