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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+2.47%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$300M
AUM Growth
+$23.4M
Cap. Flow
+$17.2M
Cap. Flow %
5.75%
Top 10 Hldgs %
53.01%
Holding
742
New
2
Increased
89
Reduced
24
Closed
622

Sector Composition

Rank Sector Weight
1 Financials 1.14%
2 Technology 0.94%
3 Consumer Discretionary 0.65%
4 Communication Services 0.6%
5 Consumer Staples 0.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
VIG icon
76
Vanguard Dividend Appreciation ETF
VIG
$111B
$346K 0.12%
2,953
+1,190
+67% +$133K
BKLN icon
77
Invesco Senior Loan ETF
BKLN
$7.19B
$338K 0.11%
14,919
+322
+2% +$7.34K
IYW icon
78
iShares US Technology ETF
IYW
$24B
$336K 0.11%
6,572
-4,080
-38% -$199K
AXP icon
79
American Express
AXP
$247B
$319K 0.11%
2,555
+21
+0.8% +$2.47K
PFE icon
80
Pfizer
PFE
$143B
$314K 0.1%
7,734
-945
-11% -$37.5K
IDV icon
81
iShares International Select Dividend ETF
IDV
$8.28B
$311K 0.1%
10,138
+627
+7% +$19.4K
FTEC icon
82
Fidelity MSCI Information Technology Index ETF
FTEC
$19.8B
$308K 0.1%
4,788
+865
+22% +$52.7K
PFF icon
83
iShares Preferred and Income Securities ETF
PFF
$13.3B
$307K 0.1%
8,302
+39
+0.5% +$1.43K
SPGM icon
84
State Street SPDR Portfolio MSCI Global Stock Market ETF
SPGM
$1.82B
$302K 0.1%
7,482
+194
+3% +$7.67K
SCHO icon
85
Schwab Short-Term US Treasury ETF
SCHO
$12.7B
$301K 0.1%
11,892
+352
+3% +$8.84K
HDV
86
iShares Core High Dividend ETF
HDV
$14.2B
$295K 0.1%
15,590
+295
+2% +$5.53K
XSLV icon
87
Invesco S&P SmallCap Low Volatility ETF
XSLV
$250M
$292K 0.1%
6,120
-3,280
-35% -$156K
PM icon
88
Philip Morris
PM
$296B
$284K 0.09%
3,204
-250
-7% -$20.7K
CAT icon
89
Caterpillar
CAT
$404B
$282K 0.09%
2,070
+163
+9% +$21.5K
NEE icon
90
NextEra Energy
NEE
$186B
$281K 0.09%
5,352
-1,020
-16% -$50.2K
PXH icon
91
Invesco FTSE RAFI Emerging Markets ETF
PXH
$1.88B
$280K 0.09%
12,930
-2,200
-15% -$46.8K
HD icon
92
Home Depot
HD
$347B
$275K 0.09%
1,292
-131
-9% -$26.1K
V icon
93
Visa
V
$694B
$273K 0.09%
1,525
+255
+20% +$41.8K
MRSH
94
Marsh
MRSH
$87.8B
$269K 0.09%
2,677
+145
+6% +$13.9K
SYK icon
95
Stryker
SYK
$127B
$268K 0.09%
1,287
+10
+0.8% +$1.91K
CMCSA icon
96
Comcast
CMCSA
$86.1B
$266K 0.09%
6,048
+124
+2% +$5.23K
META icon
97
Meta Platforms (Facebook)
META
$1.69T
$266K 0.09%
1,339
-61
-4% -$11.1K
CVX icon
98
Chevron
CVX
$366B
$249K 0.08%
1,992
+202
+11% +$24.4K
KO icon
99
Coca-Cola
KO
$365B
$249K 0.08%
4,845
+109
+2% +$5.34K
PEP icon
100
PepsiCo
PEP
$190B
$249K 0.08%
1,916
+29
+2% +$3.72K

Similar funds

Advisory Alpha's Q2 2019 Portfolio in Review

As of Q2 2019, Advisory Alpha held 742 positions worth $300M, up 8.5% from $276M the previous quarter. Its ten largest holdings account for 53% of the portfolio.

Advisory Alpha deployed $17.2M of net new capital in Q2 2019, opening 2 new positions and adding to 89 existing holdings. Its largest new stake was First Trust Consumer Discretionary AlphaDEX Fund: 64,666 shares worth $2.8M.

By sector, the portfolio is most concentrated in Financials at 1.1% of assets, up from 1.1% a quarter earlier, followed by Technology and Consumer Discretionary.

On the sell side, the largest reduction was Schwab U.S Small- Cap ETF, an estimated $708K trimmed.

  • Advisory Alpha's largest Q2 2019 buy was First Trust Consumer Discretionary AlphaDEX Fund: 64,666 shares worth $2.8M.
  • Advisory Alpha added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2019, an estimated $3.8M increase.
  • Advisory Alpha's biggest Q2 2019 reduction was Schwab U.S Small- Cap ETF, cutting an estimated $708K.
  • Advisory Alpha fully exited First Trust Financials AlphaDEX Fund in Q2 2019, selling an estimated $3.48M.
  • Advisory Alpha's ten largest holdings make up 53% of its $300M portfolio in Q2 2019.
  • Advisory Alpha opened 2 new positions and closed 622 in Q2 2019.
  • Advisory Alpha's portfolio value rose 8.5% quarter-over-quarter to $300M.

Based on Advisory Alpha's 13F filing for Q2 2019, filed 16 Aug 2019.