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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$466M
AUM Growth
+$13.9M
Cap. Flow
+$7.75M
Cap. Flow %
1.67%
Top 10 Hldgs %
72.62%
Holding
729
New
615
Increased
39
Reduced
51
Closed
11

Sector Composition

Rank Sector Weight
1 Materials 2.54%
2 Technology 1.92%
3 Consumer Staples 1.41%
4 Consumer Discretionary 1.14%
5 Healthcare 1.06%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
CHD icon
51
Church & Dwight Co
CHD
$23.2B
$381K 0.08%
4,190
VB icon
52
Vanguard Small-Cap ETF
VB
$79.7B
$378K 0.08%
2,322
-999
-30% -$153K
SWK icon
53
Stanley Black & Decker
SWK
$14B
$377K 0.08%
2,190
VZ icon
54
Verizon
VZ
$182B
$375K 0.08%
+6,289
New +$365K
IEFA icon
55
iShares Core MSCI EAFE ETF
IEFA
$186B
$370K 0.08%
6,032
-352
-6% -$21.2K
NEE icon
56
NextEra Energy
NEE
$185B
$368K 0.08%
4,956
VUG icon
57
Vanguard Growth ETF
VUG
$221B
$354K 0.08%
9,210
+60
+0.7% +$2.21K
IVV icon
58
iShares Core S&P 500 ETF
IVV
$881B
$341K 0.07%
997
-2,855
-74% -$950K
SYK icon
59
Stryker
SYK
$123B
$341K 0.07%
1,570
TSLA icon
60
Tesla
TSLA
$1.43T
$330K 0.07%
2,331
-99
-4% -$11.7K
CVX icon
61
Chevron
CVX
$373B
$328K 0.07%
4,444
+282
+7% +$23.7K
V icon
62
Visa
V
$682B
$328K 0.07%
1,620
+18
+1% +$3.6K
META icon
63
Meta Platforms (Facebook)
META
$1.64T
$325K 0.07%
1,259
-48
-4% -$12.4K
IDV icon
64
iShares International Select Dividend ETF
IDV
$8.28B
$315K 0.07%
12,265
-1,467
-11% -$38.1K
BRK.B icon
65
Berkshire Hathaway Class B
BRK.B
$1.06T
$312K 0.07%
1,464
+24
+2% +$4.91K
NOC icon
66
Northrop Grumman
NOC
$74.1B
$311K 0.07%
990
-6
-0.6% -$1.96K
MRSH
67
Marsh
MRSH
$87.8B
$310K 0.07%
2,704
CMCSA icon
68
Comcast
CMCSA
$85B
$304K 0.07%
6,753
+215
+3% +$9.35K
MDY icon
69
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.3B
$299K 0.06%
833
DVY icon
70
iShares Select Dividend ETF
DVY
$23.8B
$298K 0.06%
3,484
-128
-4% -$10.7K
CAT icon
71
Caterpillar
CAT
$405B
$296K 0.06%
1,914
+111
+6% +$15.6K
AXP icon
72
American Express
AXP
$242B
$276K 0.06%
2,667
-100
-4% -$9.84K
NVDA icon
73
NVIDIA
NVDA
$4.91T
$275K 0.06%
19,680
-360
-2% -$4.19K
PEP icon
74
PepsiCo
PEP
$187B
$269K 0.06%
1,963
+104
+6% +$14.1K
MCD icon
75
McDonald's
MCD
$190B
$265K 0.06%
+1,169
New +$240K

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Advisory Alpha's Q3 2020 Portfolio in Review

As of Q3 2020, Advisory Alpha held 729 positions worth $466M, up 3.1% from $452M the previous quarter. Its ten largest holdings account for 73% of the portfolio.

Advisory Alpha's Q3 2020 filing shows 615 new, 39 increased, 51 reduced and 11 closed positions. Its largest new stake was National Storage Affiliates Trust: 70,297 shares worth $2.42M. The largest sale was Schwab US REIT ETF, an estimated $5.15M.

By sector, the portfolio is most concentrated in Materials at 2.5% of assets, up from 2.5% a quarter earlier, followed by Technology and Consumer Staples.

  • Advisory Alpha's largest Q3 2020 buy was National Storage Affiliates Trust: 70,297 shares worth $2.42M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q3 2020, an estimated $2.17M increase.
  • Advisory Alpha's biggest Q3 2020 reduction was Schwab US Large- Cap ETF, cutting an estimated $3.15M.
  • Advisory Alpha fully exited Schwab US REIT ETF in Q3 2020, selling an estimated $5.15M.
  • Advisory Alpha's ten largest holdings make up 73% of its $466M portfolio in Q3 2020.
  • Advisory Alpha opened 615 new positions and closed 11 in Q3 2020.
  • Advisory Alpha's portfolio value rose 3.1% quarter-over-quarter to $466M.

Based on Advisory Alpha's 13F filing for Q3 2020, filed 6 Nov 2020.