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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+20.03%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$452M
AUM Growth
+$95M
Cap. Flow
+$13.7M
Cap. Flow %
3.03%
Top 10 Hldgs %
72.14%
Holding
700
New
12
Increased
43
Reduced
50
Closed
586
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
KAPR icon
51
Innovator US Small Cap Power Buffer ETF April
KAPR
$214M
$703K 0.16%
+27,009
New +$657K
IEMG icon
52
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$633K 0.14%
11,914
-8,411
-41% -$375K
VWOB icon
53
Vanguard Emerging Markets Government Bond ETF
VWOB
$6.21B
$612K 0.14%
7,836
-436
-5% -$32.3K
SRPT icon
54
Sarepta Therapeutics
SRPT
$1.82B
$562K 0.12%
3,560
IJS icon
55
iShares S&P Small-Cap 600 Value ETF
IJS
$8.15B
$561K 0.12%
8,364
-994
-11% -$55.7K
HD icon
56
Home Depot
HD
$347B
$558K 0.12%
1,980
+73
+4% +$16.7K
SO icon
57
Southern Company
SO
$108B
$553K 0.12%
10,083
-52
-0.5% -$2.89K
BAC icon
58
Bank of America
BAC
$432B
$549K 0.12%
+20,554
New +$486K
VWO icon
59
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$537K 0.12%
12,635
-94
-0.7% -$3.48K
IJJ icon
60
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
$526K 0.12%
7,216
-1,778
-20% -$112K
CACC icon
61
Credit Acceptance
CACC
$6.67B
$516K 0.11%
1,000
VB icon
62
Vanguard Small-Cap ETF
VB
$79.7B
$497K 0.11%
3,321
+180
+6% +$24.2K
SLY
63
DELISTED
SPDR S&P 600 Small Cap ETF (based on S&P SmallCap 600 Index--symbol SML)
SLY
$438K 0.1%
6,665
-1,010
-13% -$55.1K
VEA icon
64
Vanguard FTSE Developed Markets ETF
VEA
$226B
$433K 0.1%
11,141
-5,039
-31% -$184K
CHD icon
65
Church & Dwight Co
CHD
$23.5B
$397K 0.09%
+4,190
New +$305K
IEFA icon
66
iShares Core MSCI EAFE ETF
IEFA
$186B
$394K 0.09%
6,384
-2,799
-30% -$152K
CVX icon
67
Chevron
CVX
$366B
$378K 0.08%
4,162
+1,640
+65% +$147K
IDV icon
68
iShares International Select Dividend ETF
IDV
$8.28B
$370K 0.08%
13,732
+554
+4% +$13.3K
NAPR icon
69
Innovator Growth-100 Power Buffer ETF April
NAPR
$209M
$369K 0.08%
+10,597
New +$352K
CSX icon
70
CSX Corp
CSX
$94.6B
$364K 0.08%
14,562
+15
+0.1% +$332
ABT icon
71
Abbott
ABT
$172B
$353K 0.08%
+3,511
New +$317K
NEE icon
72
NextEra Energy
NEE
$186B
$353K 0.08%
4,956
+116
+2% +$6.94K
SWK icon
73
Stanley Black & Decker
SWK
$14.2B
$351K 0.08%
2,190
META icon
74
Meta Platforms (Facebook)
META
$1.69T
$340K 0.08%
1,307
+197
+18% +$41.1K
VO icon
75
Vanguard Mid-Cap ETF
VO
$106B
$340K 0.08%
8,284
-3,664
-31% -$140K

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Advisory Alpha's Q2 2020 Portfolio in Review

As of Q2 2020, Advisory Alpha held 700 positions worth $452M, up 27% from $357M the previous quarter. Its ten largest holdings account for 72% of the portfolio.

Advisory Alpha deployed $13.7M of net new capital in Q2 2020, opening 12 new positions and adding to 43 existing holdings. Its largest new stake was Apple: 41,172 shares worth $4.65M.

By sector, the portfolio is most concentrated in Materials at 2.5% of assets, up from 2.4% a quarter earlier, followed by Technology and Consumer Staples.

On the sell side, the largest reduction was State Street SPDR Portfolio S&P 500 Growth ETF, an estimated $2.32M trimmed.

  • Advisory Alpha's largest Q2 2020 buy was Apple: 41,172 shares worth $4.65M.
  • Advisory Alpha added most to State Street SPDR Portfolio S&P 500 ETF in Q2 2020, an estimated $6.94M increase.
  • Advisory Alpha's biggest Q2 2020 reduction was State Street SPDR Portfolio S&P 500 Growth ETF, cutting an estimated $2.32M.
  • Advisory Alpha fully exited State Street Consumer Discretionary Select Sector SPDR ETF in Q2 2020, selling an estimated $4.43M.
  • Advisory Alpha's ten largest holdings make up 72% of its $452M portfolio in Q2 2020.
  • Advisory Alpha opened 12 new positions and closed 586 in Q2 2020.
  • Advisory Alpha's portfolio value rose 27% quarter-over-quarter to $452M.

Based on Advisory Alpha's 13F filing for Q2 2020, filed 14 Aug 2020.