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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+12.55%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$276M
AUM Growth
+$64.3M
Cap. Flow
+$54M
Cap. Flow %
19.55%
Top 10 Hldgs %
51.7%
Holding
741
New
644
Increased
59
Reduced
26
Closed
1

Sector Composition

Rank Sector Weight
1 Technology 1.38%
2 Financials 1.07%
3 Consumer Discretionary 1.05%
4 Healthcare 0.83%
5 Consumer Staples 0.77%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
EFG icon
51
iShares MSCI EAFE Growth ETF
EFG
$16.4B
$642K 0.23%
8,226
+2,753
+50% +$204K
VPU
52
Vanguard Utilities ETF
VPU
$8.64B
$630K 0.23%
4,890
+446
+10% +$55.3K
VAW icon
53
Vanguard Materials ETF
VAW
$2.96B
$595K 0.22%
4,932
+485
+11% +$58.2K
VEA icon
54
Vanguard FTSE Developed Markets ETF
VEA
$226B
$589K 0.21%
+14,405
New +$576K
IJS icon
55
iShares S&P Small-Cap 600 Value ETF
IJS
$8.15B
$551K 0.2%
7,252
-304
-4% -$22.5K
VO icon
56
Vanguard Mid-Cap ETF
VO
$106B
$543K 0.2%
+13,416
New +$516K
VB icon
57
Vanguard Small-Cap ETF
VB
$79.7B
$542K 0.2%
+3,513
New +$522K
AMZN icon
58
Amazon
AMZN
$2.69T
$540K 0.2%
5,680
+200
+4% +$16.6K
IYW icon
59
iShares US Technology ETF
IYW
$24B
$523K 0.19%
10,652
-680
-6% -$30.2K
IJJ icon
60
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
$518K 0.19%
6,466
+106
+2% +$8.21K
PG icon
61
Procter & Gamble
PG
$353B
$499K 0.18%
4,786
+110
+2% +$10.7K
IYH icon
62
iShares US Healthcare ETF
IYH
$3.2B
$465K 0.17%
12,425
-800
-6% -$30.4K
MDY icon
63
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.3B
$464K 0.17%
1,321
-25
-2% -$8.41K
XSLV icon
64
Invesco S&P SmallCap Low Volatility ETF
XSLV
$250M
$452K 0.16%
9,400
-275
-3% -$12.8K
SRPT icon
65
Sarepta Therapeutics
SRPT
$1.82B
$423K 0.15%
3,560
VWO icon
66
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$423K 0.15%
+10,114
New +$416K
VSS icon
67
Vanguard FTSE All-World ex-US Small-Cap Index Fund
VSS
$11.3B
$398K 0.14%
+3,828
New +$389K
IXN icon
68
iShares Global Tech ETF
IXN
$8.65B
$393K 0.14%
+13,530
New +$358K
FHLC icon
69
Fidelity MSCI Health Care Index ETF
FHLC
$3.28B
$379K 0.14%
8,789
+960
+12% +$41.9K
VCSH icon
70
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.8B
$375K 0.14%
+4,707
New +$371K
XLK icon
71
State Street Technology Select Sector SPDR ETF
XLK
$114B
$363K 0.13%
9,560
-300
-3% -$10.3K
SWK icon
72
Stanley Black & Decker
SWK
$14.2B
$349K 0.13%
2,449
CWB icon
73
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.78B
$348K 0.13%
+6,657
New +$338K
EEM icon
74
iShares MSCI Emerging Markets ETF
EEM
$28B
$344K 0.12%
8,238
-755
-8% -$31.8K
BRK.B icon
75
Berkshire Hathaway Class B
BRK.B
$1.06T
$337K 0.12%
1,614
-35
-2% -$7.07K

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Advisory Alpha's Q1 2019 Portfolio in Review

As of Q1 2019, Advisory Alpha held 741 positions worth $276M, up 30% from $212M the previous quarter. Its ten largest holdings account for 52% of the portfolio.

Advisory Alpha deployed $54M of net new capital in Q1 2019, opening 644 new positions and adding to 59 existing holdings. Its largest new stake was Schwab US REIT ETF: 122,868 shares worth $2.73M.

By sector, the portfolio is most concentrated in Technology at 1.4% of assets, up from 0.91% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was State Street SPDR Portfolio Emerging Markets ETF, an estimated $1.06M trimmed.

  • Advisory Alpha's largest Q1 2019 buy was Schwab US REIT ETF: 122,868 shares worth $2.73M.
  • Advisory Alpha added most to Schwab US Large- Cap ETF in Q1 2019, an estimated $2.56M increase.
  • Advisory Alpha's biggest Q1 2019 reduction was State Street SPDR Portfolio Emerging Markets ETF, cutting an estimated $1.06M.
  • Advisory Alpha fully exited Antero Midstream in Q1 2019, selling an estimated $202K.
  • Advisory Alpha's ten largest holdings make up 52% of its $276M portfolio in Q1 2019.
  • Advisory Alpha opened 644 new positions and closed 1 in Q1 2019.
  • Advisory Alpha's portfolio value rose 30% quarter-over-quarter to $276M.

Based on Advisory Alpha's 13F filing for Q1 2019, filed 13 May 2019.