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AA

Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
Cap. Flow
+$36.3M
Cap. Flow %
0.89%
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41

Top Buys

Rank Stock Value
1
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$9.79M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$9.19M
3
PJUN icon
Innovator US Equity Power Buffer ETF June
PJUN
+$6.92M
4
SPSB icon
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
+$4.48M
5
PMAY icon
Innovator US Equity Power Buffer ETF May
PMAY
+$4.09M

Top Sells

Rank Stock Value
1
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$15.5M
2
PAUG icon
Innovator US Equity Power Buffer ETF August
PAUG
+$7.52M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$7.09M
4
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$6.17M
5
DE icon
Deere & Co
DE
+$5.84M

Sector Composition

Rank Sector Weight
1 Miscellaneous 87.84%
2 Technology 4.19%
3 Financials 1.35%
4 Consumer Discretionary 1.35%
5 Industrials 1.28%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PYPL icon
451
PayPal
PYPL
$47B
$341K 0.01%
7,888
+922
+13% +$41.9K
ET icon
452
Energy Transfer Partners
ET
$74B
$340K 0.01%
17,797
+164
+0.9% +$3.18K
XMHQ icon
453
Invesco S&P MidCap Quality ETF
XMHQ
$5.61B
$338K 0.01%
2,991
-2,520
-46% -$274K
NNOV
454
Innovator Growth-100 Power Buffer ETF - November
NNOV
$80.7M
$336K 0.01%
10,679
+1,160
+12% +$35.3K
SNOW icon
455
Snowflake
SNOW
$117B
$334K 0.01%
+1,313
New +$242K
BDX icon
456
Becton Dickinson
BDX
$50.3B
$332K 0.01%
2,192
+141
+7% +$21.1K
HBAN icon
457
Huntington Bancshares
HBAN
$34.4B
$332K 0.01%
18,711
-1,797
-9% -$29.7K
HYZD icon
458
WisdomTree Trust WisdomTree Interest Rate Hedged High Yield Bond Fund
HYZD
$294M
$331K 0.01%
14,685
-47,958
-77% -$1.08M
ROCY
459
JPMorgan Equity Premium Yield ETF
ROCY
$419M
$328K 0.01%
+6,060
New +$322K
TLT icon
460
iShares 20+ Year Treasury Bond ETF
TLT
$46.6B
$327K 0.01%
3,780
-2,016
-35% -$173K
IEX icon
461
IDEX
IEX
$16.5B
$320K 0.01%
1,410
-5
-0.4% -$1.06K
GWW icon
462
W.W. Grainger
GWW
$62.4B
$319K 0.01%
234
+10
+4% +$12.3K
BX icon
463
Blackstone
BX
$102B
$316K 0.01%
2,687
-534
-17% -$64.2K
QLC icon
464
Northern Trust US Quality Large Cap ETF
QLC
$1.06B
$316K 0.01%
3,511
-23
-0.7% -$2K
ITB icon
465
iShares US Home Construction ETF
ITB
$2.37B
$315K 0.01%
3,019
+4
+0.1% +$379
CPER icon
466
United States Copper Index Fund
CPER
$747M
$313K 0.01%
8,295
-1
-0% -$38
HPE icon
467
Hewlett Packard
HPE
$69B
$311K 0.01%
+6,902
New +$249K
CTSH icon
468
Cognizant
CTSH
$28.1B
$310K 0.01%
7,999
+797
+11% +$42K
SCHC icon
469
Schwab International Small-Cap Equity ETF
SCHC
$5.79B
$310K 0.01%
6,434
-383
-6% -$19K
NSEP
470
Innovator Growth-100 Power Buffer ETF - September
NSEP
$67M
$309K 0.01%
9,877
– –
GILD icon
471
Gilead Sciences
GILD
$187B
$307K 0.01%
2,430
-120
-5% -$15.8K
IEF icon
472
iShares 7-10 Year Treasury Bond ETF
IEF
$42.1B
$307K 0.01%
3,244
-574
-15% -$54.3K
UDR icon
473
UDR
UDR
$11.7B
$303K 0.01%
7,588
+545
+8% +$20.2K
PJAN icon
474
Innovator US Equity Power Buffer ETF January
PJAN
$1.43B
$301K 0.01%
+6,080
New +$296K
CMCSA icon
475
Comcast
CMCSA
$94B
$300K 0.01%
12,212
+1,323
+12% +$34.1K
17 18
19
20 21

Similar funds

TRCT
Tower Research Capital (TRC) New York $4.08B AUM 58.77% 1-Year Est. Return
GCL
Glazer Capital LLC New York $4.07B AUM 78.71% 1-Year Est. Return
PI
PGGM Investments Zeist, Netherlands $4.06B AUM 24.91% 1-Year Est. Return
RSWM
Robertson Stephens Wealth Management San Francisco, California $4.06B AUM 32.22% 1-Year Est. Return
PL
Plancorp LLC Saint Louis, Missouri $4.1B AUM 25.19% 1-Year Est. Return
DWP
Daymark Wealth Partners Cincinnati, Ohio $4.1B AUM 28.59% 1-Year Est. Return
AL
Aspiriant LLC Los Angeles, California $4.05B AUM 19.01% 1-Year Est. Return
BHC
Bowen Hanes & Co Ponte Vedra Beach, Florida $4.11B AUM 44.45% 1-Year Est. Return

Advisory Alpha's Q2 2026 Portfolio in Review

As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.

By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.

  • Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.79M increase.
  • Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
  • Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
  • Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
  • Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
  • Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.

Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.