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Advisory Alpha Portfolio holdings
AUM
$4.08B
Turnover
17.65%
1-Year Est. Return
20.62%
This Fund
S&P 500
This Quarter Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
(+11%)
Cap. Flow
+$36.3M
Cap. Flow % of AUM
Cap. Flow %
0.89%
Top 10 Holdings %
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41
Avg Time Held
2.5
years
Top 10 Avg Time Held
4.7
years
Top 20 Avg Time Held
3.7
years
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street Technology Select Sector SPDR ETF
XLK
|
+$9.8M |
| 2 |
State Street Consumer Staples Select Sector SPDR ETF
XLP
|
+$9.19M |
| 3 |
Innovator US Equity Power Buffer ETF June
PJUN
|
+$6.92M |
| 4 |
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
|
+$4.48M |
| 5 |
Innovator US Equity Power Buffer ETF May
PMAY
|
+$4.09M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street Utilities Select Sector SPDR ETF
XLU
|
+$15.5M |
| 2 |
Innovator US Equity Power Buffer ETF August
PAUG
|
+$7.52M |
| 3 |
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
|
+$7.09M |
| 4 |
State Street Industrial Select Sector SPDR ETF
XLI
|
+$6.17M |
| 5 |
Deere & Co
DE
|
+$5.84M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 87.84% |
| 2 | Technology | 4.19% |
| 3 | Financials | 1.35% |
| 4 | Consumer Discretionary | 1.35% |
| 5 | Industrials | 1.28% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
451
PayPal
PYPL
$48.9B
| $341K | 0.01% |
7,888
+922
| +13% | +$41.9K |
2025 Q3
3 quarters
|
|
452
Energy Transfer Partners
ET
$67.3B
| $340K | 0.01% |
17,797
+164
| +0.9% | +$3.18K |
2025 Q4
2 quarters
|
|
453
Invesco S&P MidCap Quality ETF
XMHQ
$5.52B
| $338K | 0.01% |
2,991
-2,520
| -46% | -$274K |
2021 Q3
19 quarters
|
|
454
Innovator Growth-100 Power Buffer ETF - November
NNOV
$77.6M
| $336K | 0.01% |
10,679
+1,160
| +12% | +$35.3K |
2025 Q4
2 quarters
|
|
455
Snowflake
SNOW
$113B
| $334K | 0.01% |
+1,313
| New | +$242K |
2026 Q2
0 quarters
|
|
456
Becton Dickinson
BDX
$52.8B
| $332K | 0.01% |
2,192
+141
| +7% | +$21.1K |
2025 Q3
3 quarters
|
|
457
Huntington Bancshares
HBAN
$31.4B
| $332K | 0.01% |
18,711
-1,797
| -9% | -$29.7K |
2023 Q2
12 quarters
|
|
458
WisdomTree Trust WisdomTree Interest Rate Hedged High Yield Bond Fund
HYZD
$313M
| $331K | 0.01% |
14,685
-47,958
| -77% | -$1.08M |
2021 Q3
19 quarters
|
|
459
JPMorgan Equity Premium Yield ETF
ROCY
$419M
| $328K | 0.01% |
+6,060
| New | +$322K |
2026 Q2
0 quarters
|
|
460
iShares 20+ Year Treasury Bond ETF
TLT
$48.2B
| $327K | 0.01% |
3,780
-2,016
| -35% | -$173K |
2023 Q1
13 quarters
|
|
461
IDEX
IEX
$17.2B
| $320K | 0.01% |
1,410
-5
| -0.4% | -$1.06K |
2021 Q4
18 quarters
|
|
462
W.W. Grainger
GWW
$62.9B
| $319K | 0.01% |
234
+10
| +4% | +$12.3K |
2025 Q3
3 quarters
|
|
463
Blackstone
BX
$88B
| $316K | 0.01% |
2,687
-534
| -17% | -$64.2K |
2023 Q4
10 quarters
|
|
464
Northern Trust US Quality Large Cap ETF
QLC
$1.13B
| $316K | 0.01% |
3,511
-23
| -0.7% | -$2K |
2025 Q3
3 quarters
|
|
465
iShares US Home Construction ETF
ITB
$2.56B
| $315K | 0.01% |
3,019
+4
| +0.1% | +$379 |
2023 Q4
10 quarters
|
|
466
United States Copper Index Fund
CPER
$743M
| $313K | 0.01% |
8,295
-1
| -0% | -$38 |
2024 Q2
8 quarters
|
|
467
Hewlett Packard
HPE
$74.5B
| $311K | 0.01% |
+6,902
| New | +$249K |
2026 Q2
0 quarters
|
|
468
Cognizant
CTSH
$30.7B
| $310K | 0.01% |
7,999
+797
| +11% | +$42K |
2024 Q3
7 quarters
|
|
469
Schwab International Small-Cap Equity ETF
SCHC
$5.53B
| $310K | 0.01% |
6,434
-383
| -6% | -$19K |
2017 Q1
37 quarters
|
|
470
Innovator Growth-100 Power Buffer ETF - September
NSEP
$83M
| $309K | 0.01% |
9,877
| – | – |
2025 Q3
3 quarters
|
|
471
Gilead Sciences
GILD
$194B
| $307K | 0.01% |
2,430
-120
| -5% | -$15.8K |
2024 Q4
6 quarters
|
|
472
iShares 7-10 Year Treasury Bond ETF
IEF
$41.5B
| $307K | 0.01% |
3,244
-574
| -15% | -$54.3K |
2025 Q3
3 quarters
|
|
473
UDR
UDR
$11.1B
| $303K | 0.01% |
7,588
+545
| +8% | +$20.2K |
2026 Q1
1 quarter
|
|
474
Innovator US Equity Power Buffer ETF January
PJAN
$1.42B
| $301K | 0.01% |
+6,080
| New | +$296K |
2026 Q2
0 quarters
|
|
475
Comcast
CMCSA
$79.3B
| $300K | 0.01% |
12,212
+1,323
| +12% | +$34.1K |
2018 Q4
30 quarters
|
|
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Advisory Alpha's Q2 2026 Portfolio in Review
As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.
Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.
By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.
- Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
- Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.8M increase.
- Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
- Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
- Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
- Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
- Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.
Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.