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Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+7.43%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$3.21B
AUM Growth
+$270M
Cap. Flow
+$69.6M
Cap. Flow %
2.17%
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
IVW icon
376
iShares S&P 500 Growth ETF
IVW
$77.1B
$292K 0.01%
+2,655
New +$263K
HLT icon
377
Hilton Worldwide
HLT
$70B
$291K 0.01%
1,094
+24
+2% +$5.71K
LHX icon
378
L3Harris
LHX
$47.8B
$291K 0.01%
1,160
+134
+13% +$30.8K
DAL icon
379
Delta Air Lines
DAL
$52.7B
$291K 0.01%
+5,911
New +$271K
FAST icon
380
Fastenal
FAST
$56.9B
$289K 0.01%
6,884
+70
+1% +$2.84K
XLG icon
381
Invesco S&P 500 Top 50 ETF
XLG
$11.2B
$288K 0.01%
5,522
-81
-1% -$3.85K
PGR icon
382
Progressive
PGR
$127B
$288K 0.01%
1,078
+97
+10% +$26.6K
ORLY icon
383
O'Reilly Automotive
ORLY
$71.1B
$287K 0.01%
3,181
-14
-0.4% -$1.28K
HES
384
DELISTED
Hess
HES
$282K 0.01%
2,038
-351
-15% -$47.4K
IWB icon
385
iShares Russell 1000 ETF
IWB
$49B
$281K 0.01%
827
+6
+0.7% +$1.88K
ESGV icon
386
Vanguard ESG US Stock ETF
ESGV
$13.6B
$280K 0.01%
+2,557
New +$258K
NDAQ icon
387
Nasdaq
NDAQ
$54.2B
$280K 0.01%
3,127
-464
-13% -$37K
DRI icon
388
Darden Restaurants
DRI
$24.6B
$276K 0.01%
1,267
+11
+0.9% +$2.28K
USB icon
389
US Bancorp
USB
$98.7B
$273K 0.01%
6,041
-1,679
-22% -$70.6K
OMC icon
390
Omnicom Group
OMC
$22.7B
$273K 0.01%
3,792
-156
-4% -$11.5K
IJT icon
391
iShares S&P Small-Cap 600 Growth ETF
IJT
$8.24B
$272K 0.01%
2,047
CMG icon
392
Chipotle Mexican Grill
CMG
$46.8B
$269K 0.01%
+4,787
New +$244K
EIX icon
393
Edison International
EIX
$21.8B
$268K 0.01%
5,192
+1,072
+26% +$58.8K
VPL icon
394
Vanguard FTSE Pacific ETF
VPL
$8.79B
$268K 0.01%
3,257
ZSEP
395
Innovator Equity Defined Protection ETF - 1 Yr September
ZSEP
$247M
$266K 0.01%
10,285
-52,360
-84% -$1.32M
IHI icon
396
iShares US Medical Devices ETF
IHI
$3.43B
$265K 0.01%
4,225
IBIT icon
397
iShares Bitcoin Trust
IBIT
$61.8B
$264K 0.01%
+4,313
New +$242K
VRSN icon
398
VeriSign
VRSN
$26.4B
$263K 0.01%
+910
New +$247K
SPGI icon
399
S&P Global
SPGI
$131B
$262K 0.01%
+497
New +$248K
IRM icon
400
Iron Mountain
IRM
$34.8B
$262K 0.01%
+2,550
New +$240K

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Advisory Alpha's Q2 2025 Portfolio in Review

As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.

By sector, the portfolio is most concentrated in Miscellaneous at 91% of assets, down from 92% a quarter earlier, followed by Technology and Consumer Discretionary.

  • Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
  • Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
  • Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
  • Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
  • Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
  • Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
  • Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.

Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.