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Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+5.95%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.59B
AUM Growth
+$378M
Cap. Flow
+$181M
Cap. Flow %
5.03%
Top 10 Hldgs %
49.96%
Holding
549
New
68
Increased
288
Reduced
141
Closed
33
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
IEFA icon
351
iShares Core MSCI EAFE ETF
IEFA
$186B
$390K 0.01%
4,423
+270
+7% +$22.9K
IYF icon
352
iShares US Financials ETF
IYF
$4.38B
$388K 0.01%
3,107
-74
-2% -$9.15K
SUI icon
353
Sun Communities
SUI
$14.9B
$386K 0.01%
3,000
PLTU
354
Direxion Daily PLTR Bull 2X ETF
PLTU
$395M
$383K 0.01%
+3,580
New +$301K
TSCO icon
355
Tractor Supply
TSCO
$16.1B
$382K 0.01%
6,790
-1,490
-18% -$87.8K
CMG icon
356
Chipotle Mexican Grill
CMG
$41B
$380K 0.01%
9,436
+4,649
+97% +$209K
PPL
357
PPL Corp
PPL
$27.4B
$379K 0.01%
+10,398
New +$374K
ICE icon
358
Intercontinental Exchange
ICE
$81.5B
$377K 0.01%
2,341
-275
-11% -$49.1K
KMB icon
359
Kimberly-Clark
KMB
$36.1B
$375K 0.01%
3,058
+211
+7% +$27.3K
STLD icon
360
Steel Dynamics
STLD
$35.5B
$375K 0.01%
2,594
-24
-0.9% -$3.15K
MPWR icon
361
Monolithic Power Systems
MPWR
$66.3B
$373K 0.01%
401
-53
-12% -$43K
ADI icon
362
Analog Devices
ADI
$181B
$372K 0.01%
1,539
-21
-1% -$5.05K
HBAN icon
363
Huntington Bancshares
HBAN
$35.1B
$371K 0.01%
21,761
-2,547
-10% -$43.5K
HRL icon
364
Hormel Foods
HRL
$13.9B
$371K 0.01%
15,037
-2,635
-15% -$73K
CMCSA icon
365
Comcast
CMCSA
$79.2B
$370K 0.01%
12,162
-858
-7% -$28.8K
MBB icon
366
iShares MBS ETF
MBB
$39B
$366K 0.01%
3,843
+6
+0.2% +$564
CBOE icon
367
Cboe Global Markets
CBOE
$29.6B
$364K 0.01%
1,508
+228
+18% +$54.8K
SCHF icon
368
Schwab International Equity ETF
SCHF
$65.8B
$364K 0.01%
15,472
IVW icon
369
iShares S&P 500 Growth ETF
IVW
$73B
$363K 0.01%
2,993
+338
+13% +$38.9K
ITB icon
370
iShares US Home Construction ETF
ITB
$2.4B
$358K 0.01%
3,304
+25
+0.8% +$2.63K
XEL icon
371
Xcel Energy
XEL
$50.8B
$357K 0.01%
4,483
-62
-1% -$4.49K
MTUM icon
372
iShares MSCI USA Momentum Factor ETF
MTUM
$25.8B
$355K 0.01%
1,386
+113
+9% +$27.7K
WDAY icon
373
Workday
WDAY
$32.9B
$354K 0.01%
+1,527
New +$353K
DHI icon
374
D.R. Horton
DHI
$40.8B
$353K 0.01%
2,056
+344
+20% +$54.1K
HPQ icon
375
HP
HPQ
$23.6B
$352K 0.01%
13,294
+5
+0% +$133

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Advisory Alpha's Q3 2025 Portfolio in Review

As of Q3 2025, Advisory Alpha held 549 positions worth $3.59B, up 12% from $3.21B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Advisory Alpha deployed $181M of net new capital in Q3 2025, opening 68 new positions and adding to 288 existing holdings. Its largest new stake was Global X MLP ETF: 22,753 shares worth $1.1M.

By sector, the portfolio is most concentrated in Technology at 3.3% of assets, up from 2.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was State Street Consumer Discretionary Select Sector SPDR ETF, an estimated $13.7M trimmed.

  • Advisory Alpha's largest Q3 2025 buy was Global X MLP ETF: 22,753 shares worth $1.1M.
  • Advisory Alpha added most to State Street SPDR Portfolio S&P 500 Value ETF in Q3 2025, an estimated $21.2M increase.
  • Advisory Alpha's biggest Q3 2025 reduction was State Street Consumer Discretionary Select Sector SPDR ETF, cutting an estimated $13.7M.
  • Advisory Alpha fully exited Timothy Plan US Large/Mid Cap Core ETF in Q3 2025, selling an estimated $525K.
  • Advisory Alpha's ten largest holdings make up 50% of its $3.59B portfolio in Q3 2025.
  • Advisory Alpha opened 68 new positions and closed 33 in Q3 2025.
  • Advisory Alpha's portfolio value rose 12% quarter-over-quarter to $3.59B.

Based on Advisory Alpha's 13F filing for Q3 2025, filed 12 Nov 2025.