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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+7.43%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.21B
AUM Growth
+$270M
Cap. Flow
+$69.6M
Cap. Flow %
2.17%
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19

Top Buys

Rank Stock Value
1
SCHM icon
Schwab US Mid-Cap ETF
SCHM
+$28.3M
2
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$14.8M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$10.1M
4
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$9.48M
5
XLB icon
State Street Materials Select Sector SPDR ETF
XLB
+$6.76M

Top Sells

Rank Stock Value
1
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$17.2M
2
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$13.7M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$4.34M
4
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$3.83M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$3.06M

Sector Composition

Rank Sector Weight
1 Technology 2.94%
2 Consumer Discretionary 1.05%
3 Financials 0.96%
4 Industrials 0.89%
5 Communication Services 0.84%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VB icon
251
Vanguard Small-Cap ETF
VB
$79.2B
$572K 0.02%
2,412
+126
+6% +$28.1K
YUM icon
252
Yum! Brands
YUM
$40.4B
$571K 0.02%
3,853
+605
+19% +$88.3K
XMHQ icon
253
Invesco S&P MidCap Quality ETF
XMHQ
$5.38B
$560K 0.02%
5,699
-11
-0.2% -$1.04K
PAYX icon
254
Paychex
PAYX
$39.1B
$559K 0.02%
3,843
+820
+27% +$123K
UNP icon
255
Union Pacific
UNP
$181B
$556K 0.02%
2,418
+142
+6% +$31.5K
WAT icon
256
Waters Corp
WAT
$37.7B
$555K 0.02%
1,591
+427
+37% +$147K
NOBL icon
257
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11.5B
$545K 0.02%
10,816
-620
-5% -$30.6K
HYMB icon
258
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.06B
$544K 0.02%
21,949
+948
+5% +$23.3K
OKE icon
259
Oneok
OKE
$58.7B
$539K 0.02%
6,596
+993
+18% +$82.8K
HRL icon
260
Hormel Foods
HRL
$13.7B
$535K 0.02%
17,672
+1,534
+10% +$46.3K
TPLC icon
261
Timothy Plan US Large/Mid Cap Core ETF
TPLC
$304M
$525K 0.02%
11,685
-259
-2% -$11.1K
ESGD icon
262
iShares ESG Aware MSCI EAFE ETF
ESGD
$11.6B
$523K 0.02%
5,859
+232
+4% +$19.8K
SRE icon
263
Sempra
SRE
$61.1B
$519K 0.02%
6,856
-231
-3% -$17.2K
SCHC icon
264
Schwab International Small-Cap Equity ETF
SCHC
$5.33B
$516K 0.02%
12,111
+54
+0.4% +$2.09K
GS icon
265
Goldman Sachs
GS
$317B
$512K 0.02%
723
+211
+41% +$122K
PEG icon
266
Public Service Enterprise Group
PEG
$39.7B
$508K 0.02%
6,031
+1,322
+28% +$107K
PSA icon
267
Public Storage
PSA
$55B
$507K 0.02%
1,726
-25
-1% -$7.4K
NOCT icon
268
Innovator Growth-100 Power Buffer ETF October
NOCT
$227M
$493K 0.02%
9,040
– –
F icon
269
Ford
F
$56B
$490K 0.02%
45,135
+11,954
+36% +$122K
RF icon
270
Regions Financial
RF
$26B
$483K 0.02%
20,517
+2,087
+11% +$44.2K
INCY icon
271
Incyte
INCY
$23.2B
$482K 0.02%
7,073
-983
-12% -$62.3K
EOG icon
272
EOG Resources
EOG
$78B
$480K 0.02%
4,015
+586
+17% +$67K
ICE icon
273
Intercontinental Exchange
ICE
$80.9B
$480K 0.01%
2,616
-42
-2% -$7.22K
SCHW
274
Charles Schwab
SCHW
$176B
$480K 0.01%
5,258
+258
+5% +$21.6K
CMS icon
275
CMS Energy
CMS
$22.9B
$476K 0.01%
6,864
-68
-1% -$4.84K
9 10
11
12 13

Similar funds

MHI
Miller Howard Investments Kingston, New York $3.66B AUM 20.05% 1-Year Est. Return
GCM
Gates Capital Management New York $3.66B AUM 12.63% 1-Year Est. Return
MMA
Mizuho Markets Americas New York $3.66B AUM 25.21% 1-Year Est. Return
OCM
One Capital Management Westlake Village, California $3.65B AUM 15.32% 1-Year Est. Return
MTIM
Marathon Trading Investment Management Radnor, Pennsylvania $3.67B AUM 21.97% 1-Year Est. Return
HIM
Hillsdale Investment Management Toronto, Ontario, Canada $3.68B AUM 62.12% 1-Year Est. Return
APP
Avantax Planning Partners Dubuque, Iowa $3.64B AUM 14.73% 1-Year Est. Return
SLG
Silver Lake Group Menlo Park, California $3.68B AUM 7.22% 1-Year Est. Return

Advisory Alpha's Q2 2025 Portfolio in Review

As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.

By sector, the portfolio is most concentrated in Technology at 2.9% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Financials.

  • Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
  • Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
  • Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
  • Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
  • Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
  • Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
  • Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.

Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.