AA

Advisory Alpha Portfolio holdings

AUM $3.21B
1-Year Return 11.17%
This Quarter Return
+4.15%
1 Year Return
+11.17%
3 Year Return
+37.4%
5 Year Return
+57.71%
10 Year Return
+74.81%
AUM
$1.95B
AUM Growth
+$373M
Cap. Flow
+$313M
Cap. Flow %
16.05%
Top 10 Hldgs %
45.83%
Holding
343
New
62
Increased
182
Reduced
64
Closed
17

Top Buys

1
VIG icon
Vanguard Dividend Appreciation ETF
VIG
$27.4M
2
FVD icon
First Trust Value Line Dividend Fund
FVD
$18.4M
3
VUG icon
Vanguard Growth ETF
VUG
$12.9M
4
VCSH icon
Vanguard Short-Term Corporate Bond ETF
VCSH
$11.6M
5
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
$11M

Top Sells

1
POCT icon
Innovator US Equity Power Buffer ETF October
POCT
$1.55M
2
IWX icon
iShares Russell Top 200 Value ETF
IWX
$704K
3
PFF icon
iShares Preferred and Income Securities ETF
PFF
$601K
4
VMBS icon
Vanguard Mortgage-Backed Securities ETF
VMBS
$427K
5
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
$386K

Sector Composition

1 Technology 1.37%
2 Consumer Discretionary 0.75%
3 Industrials 0.6%
4 Healthcare 0.56%
5 Energy 0.51%
Name Market Value Portfolio Weight Shares or Principal Shares
Change % 		Capital Flow
SRPT icon
251
Sarepta Therapeutics
SRPT
$1.93B
$308K 0.02%
2,690
– –
MRK icon
252
Merck
MRK
$210B
$306K 0.02%
+2,647
New +$306K
IEX icon
253
IDEX
IEX
$12.4B
$304K 0.02%
1,410
– –
DGRO icon
254
iShares Core Dividend Growth ETF
DGRO
$33.7B
$303K 0.02%
+5,889
New +$303K
RSPS icon
255
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$252M
$303K 0.02%
9,045
-950
-10% -$31.8K
SO icon
256
Southern Company
SO
$101B
$300K 0.02%
4,269
+128
+3% +$8.99K
UNP icon
257
Union Pacific
UNP
$132B
$298K 0.02%
1,456
+11
+0.8% +$2.25K
CSCO icon
258
Cisco
CSCO
$269B
$295K 0.02%
5,695
+170
+3% +$8.8K
TLH icon
259
iShares 10-20 Year Treasury Bond ETF
TLH
$11.3B
$294K 0.02%
+2,650
New +$294K
HDV icon
260
iShares Core High Dividend ETF
HDV
$11.6B
$293K 0.02%
2,910
+110
+4% +$11.1K
CHD icon
261
Church & Dwight Co
CHD
$23.2B
$292K 0.02%
2,910
-87
-3% -$8.72K
GSY icon
262
Invesco Ultra Short Duration ETF
GSY
$2.95B
$288K 0.01%
+5,800
New +$288K
VOOV icon
263
Vanguard S&P 500 Value ETF
VOOV
$5.72B
$287K 0.01%
+1,845
New +$287K
RIGS icon
264
RiverFront Strategic Income Fund
RIGS
$93M
$286K 0.01%
+12,605
New +$286K
AXP icon
265
American Express
AXP
$230B
$282K 0.01%
1,619
+2
+0.1% +$348
GPC icon
266
Genuine Parts
GPC
$19.6B
$281K 0.01%
1,659
– –
SPHQ icon
267
Invesco S&P 500 Quality ETF
SPHQ
$15.2B
$278K 0.01%
5,516
– –
NCLH icon
268
Norwegian Cruise Line
NCLH
$11.6B
$274K 0.01%
12,571
-215
-2% -$4.68K
MTUM icon
269
iShares MSCI USA Momentum Factor ETF
MTUM
$18.2B
$272K 0.01%
1,888
+110
+6% +$15.9K
PRU icon
270
Prudential Financial
PRU
$38.3B
$263K 0.01%
2,976
+101
+4% +$8.91K
GE icon
271
GE Aerospace
GE
$299B
$262K 0.01%
2,983
-13
-0.4% -$1.14K
DTE icon
272
DTE Energy
DTE
$28.3B
$260K 0.01%
+2,367
New +$260K
HYGH icon
273
iShares Interest Rate Hedged High Yield Bond ETF
HYGH
$430M
$260K 0.01%
+3,102
New +$260K
OGE icon
274
OGE Energy
OGE
$8.92B
$258K 0.01%
7,182
– –
MELI icon
275
Mercado Libre
MELI
$123B
$258K 0.01%
217
-1
-0.5% -$1.19K
9 10
11
12 13