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Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+4.15%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$1.95B
AUM Growth
+$373M
Cap. Flow
+$303M
Cap. Flow %
15.58%
Top 10 Hldgs %
45.83%
Holding
343
New
62
Increased
182
Reduced
64
Closed
17
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
SRPT icon
251
Sarepta Therapeutics
SRPT
$1.67B
$308K 0.02%
2,690
MRK icon
252
Merck
MRK
$322B
$306K 0.02%
+2,647
New +$301K
IEX icon
253
IDEX
IEX
$16.4B
$304K 0.02%
1,410
DGRO icon
254
iShares Core Dividend Growth ETF
DGRO
$42.1B
$303K 0.02%
+5,889
New +$296K
RSPS icon
255
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$245M
$303K 0.02%
9,045
-950
-10% -$32.4K
SO icon
256
Southern Company
SO
$108B
$300K 0.02%
4,269
+128
+3% +$9.18K
UNP icon
257
Union Pacific
UNP
$181B
$298K 0.02%
1,456
+11
+0.8% +$2.19K
CSCO icon
258
Cisco
CSCO
$444B
$295K 0.02%
5,695
+170
+3% +$8.36K
TLH icon
259
iShares 10-20 Year Treasury Bond ETF
TLH
$11B
$294K 0.02%
+2,650
New +$297K
HDV
260
iShares Core High Dividend ETF
HDV
$14.3B
$293K 0.02%
14,550
+550
+4% +$11.1K
CHD icon
261
Church & Dwight Co
CHD
$22.6B
$292K 0.02%
2,910
-87
-3% -$8.19K
GSY icon
262
Invesco Ultra Short Duration ETF
GSY
$3.82B
$288K 0.01%
+5,800
New +$288K
VOOV icon
263
Vanguard S&P 500 Value ETF
VOOV
$6.52B
$287K 0.01%
+1,845
New +$275K
RIGS icon
264
ALPS Strategic Income Fund
RIGS
$60.3M
$286K 0.01%
+12,605
New +$288K
AXP icon
265
American Express
AXP
$233B
$282K 0.01%
1,619
+2
+0.1% +$323
GPC icon
266
Genuine Parts
GPC
$16.4B
$281K 0.01%
1,659
SPHQ icon
267
Invesco S&P 500 Quality ETF
SPHQ
$19.4B
$278K 0.01%
5,516
NCLH icon
268
Norwegian Cruise Line
NCLH
$8.59B
$274K 0.01%
12,571
-215
-2% -$3.29K
MTUM icon
269
iShares MSCI USA Momentum Factor ETF
MTUM
$26.1B
$272K 0.01%
1,888
+110
+6% +$15.5K
PRU icon
270
Prudential Financial
PRU
$40.8B
$263K 0.01%
2,976
+101
+4% +$8.45K
GE icon
271
GE Aerospace
GE
$361B
$262K 0.01%
2,983
-13
-0.4% -$1.05K
DTE icon
272
DTE Energy
DTE
$30.8B
$260K 0.01%
+2,367
New +$264K
HYGH icon
273
iShares Interest Rate Hedged High Yield Bond ETF
HYGH
$574M
$260K 0.01%
+3,102
New +$255K
OGE icon
274
OGE Energy
OGE
$10.2B
$258K 0.01%
7,182
MELI icon
275
Mercado Libre
MELI
$90.8B
$258K 0.01%
217
-1
-0.5% -$1.26K

Similar funds

Advisory Alpha's Q2 2023 Portfolio in Review

As of Q2 2023, Advisory Alpha held 343 positions worth $1.95B, up 24% from $1.57B the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Advisory Alpha deployed $303M of net new capital in Q2 2023, opening 62 new positions and adding to 182 existing holdings. Its largest new stake was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.

By sector, the portfolio is most concentrated in Technology at 1.4% of assets, up from 1.2% a quarter earlier, followed by Consumer Discretionary and Industrials.

On the sell side, the largest reduction was Innovator US Equity Power Buffer ETF October, an estimated $1.5M trimmed.

  • Advisory Alpha's largest Q2 2023 buy was First Trust Morningstar Dividend Leaders Index Fund: 141,672 shares worth $4.82M.
  • Advisory Alpha added most to Vanguard Dividend Appreciation ETF in Q2 2023, an estimated $26.4M increase.
  • Advisory Alpha's biggest Q2 2023 reduction was Innovator US Equity Power Buffer ETF October, cutting an estimated $1.5M.
  • Advisory Alpha fully exited iShares Russell Top 200 Value ETF in Q2 2023, selling an estimated $704K.
  • Advisory Alpha's ten largest holdings make up 46% of its $1.95B portfolio in Q2 2023.
  • Advisory Alpha opened 62 new positions and closed 17 in Q2 2023.
  • Advisory Alpha's portfolio value rose 24% quarter-over-quarter to $1.95B.

Based on Advisory Alpha's 13F filing for Q2 2023, filed 25 Jul 2023.