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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+7.43%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.21B
AUM Growth
+$270M
Cap. Flow
+$69.6M
Cap. Flow %
2.17%
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19

Top Buys

Rank Stock Value
1
SCHM icon
Schwab US Mid-Cap ETF
SCHM
+$28.3M
2
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$14.8M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$10.1M
4
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$9.48M
5
XLB icon
State Street Materials Select Sector SPDR ETF
XLB
+$6.76M

Top Sells

Rank Stock Value
1
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$17.2M
2
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$13.7M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$4.34M
4
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$3.83M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$3.06M

Sector Composition

Rank Sector Weight
1 Technology 2.94%
2 Consumer Discretionary 1.05%
3 Financials 0.96%
4 Industrials 0.89%
5 Communication Services 0.84%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EFG icon
226
iShares MSCI EAFE Growth ETF
EFG
$16.3B
$661K 0.02%
5,902
-80
-1% -$8.44K
SLQD icon
227
iShares 0-5 Year Investment Grade Corporate Bond ETF
SLQD
$2.36B
$660K 0.02%
13,044
– –
JBL icon
228
Jabil
JBL
$33.8B
$658K 0.02%
3,017
-89
-3% -$14.4K
BX icon
229
Blackstone
BX
$151B
$654K 0.02%
4,369
-28
-0.6% -$3.85K
TRGP icon
230
Targa Resources
TRGP
$61.5B
$651K 0.02%
3,737
+172
+5% +$28.9K
PZA icon
231
Invesco National AMT-Free Municipal Bond ETF
PZA
$4.18B
$645K 0.02%
28,814
+1,470
+5% +$33.1K
CGGR icon
232
Capital Group Growth ETF
CGGR
$23.7B
$641K 0.02%
15,765
+1,635
+12% +$59.7K
SCHZ icon
233
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$637K 0.02%
27,413
+1,710
+7% +$39.2K
VEA icon
234
Vanguard FTSE Developed Markets ETF
VEA
$226B
$635K 0.02%
11,142
+5,795
+108% +$310K
VYM icon
235
Vanguard High Dividend Yield ETF
VYM
$80.5B
$634K 0.02%
4,754
+1,366
+40% +$173K
PGX icon
236
Invesco Preferred ETF
PGX
$3.83B
$628K 0.02%
56,383
-2,600
-4% -$28.6K
JPIB icon
237
JPMorgan International Bond Opportunities ETF
JPIB
$2.07B
$627K 0.02%
12,891
+939
+8% +$45.1K
STRL icon
238
Sterling Infrastructure
STRL
$22.4B
$620K 0.02%
2,688
+612
+29% +$107K
MS icon
239
Morgan Stanley
MS
$339B
$616K 0.02%
4,373
+1,164
+36% +$143K
VTEB icon
240
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45B
$610K 0.02%
12,442
+2,832
+29% +$138K
CSCO icon
241
Cisco
CSCO
$445B
$608K 0.02%
8,755
-319
-4% -$19.6K
VXF icon
242
Vanguard Extended Market ETF
VXF
$30.3B
$606K 0.02%
3,143
-97
-3% -$17.2K
RCL icon
243
Royal Caribbean
RCL
$76.2B
$600K 0.02%
1,915
+91
+5% +$21.7K
PANW icon
244
Palo Alto Networks
PANW
$265B
$597K 0.02%
2,917
+658
+29% +$122K
AEP icon
245
American Electric Power
AEP
$72.9B
$597K 0.02%
5,751
-156
-3% -$16.2K
IMTM icon
246
iShares MSCI Intl Momentum Factor ETF
IMTM
$4.12B
$594K 0.02%
13,003
– –
MELI icon
247
Mercado Libre
MELI
$91B
$590K 0.02%
225
+4
+2% +$9.34K
GIS icon
248
General Mills
GIS
$19.1B
$590K 0.02%
11,380
+467
+4% +$25.8K
SKOR icon
249
FlexShares Credit-Scored US Corporate Bond Index Fund
SKOR
$728M
$581K 0.02%
11,919
+1,002
+9% +$48.2K
BRO icon
250
Brown & Brown
BRO
$22.2B
$575K 0.02%
5,189
+1,093
+27% +$123K
8 9
10
11 12

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GCM
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MMA
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OCM
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MTIM
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HIM
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APP
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SLG
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Advisory Alpha's Q2 2025 Portfolio in Review

As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.

By sector, the portfolio is most concentrated in Technology at 2.9% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Financials.

  • Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
  • Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
  • Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
  • Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
  • Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
  • Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
  • Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.

Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.