Direct Digital Holdings
DRCT
Market cap $39M

2.66 USD

+0.05

1.92%

Updated Oct 22, 10:45 AM EDT

1 day

1.92%

5 days

-24.00%

1 month

27.27%

3 months

-37.26%

6 months

-62.90%

Year to date

-80.03%

1 year

9.02%

5 years

-11.33%

About: Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Employees: 90

Communication Services Advertising

0

Funds holding %

of 6,740 funds

–

Analysts bullish %

Fund manager confidence

Based on 2024 Q2 SEC filings by fund managers ($100M+ AUM)

7.82% less ownership

Funds ownership: 18.11% [Q1] → 10.29% (-7.82%) [Q2]

33% less repeat investments, than reductions

Existing positions increased: 4 | Existing positions reduced: 6

53% less funds holding

Funds holding: 30 [Q1] → 14 (-16) [Q2]

85% less capital invested

Capital invested by funds: $8.25M [Q1] → $1.25M (-$7M) [Q2]

94% less first-time investments, than exits

New positions opened: 1 | Existing positions closed: 17

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Research analyst outlook

We haven’t received any recent analyst ratings for DRCT.

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Financial journalist opinion

Based on 5 articles about DRCT published over the past 30 days

Direct Digital Holdings Announces Strategic $20 Million Equity Reserve Facility to Accelerate Growth Plan

HOUSTON , Oct. 21, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), today announced the Company has entered into a $20 million Equity Reserve Facility ("ERF") with New Circle Principal Investments LLC, an affiliate of New Circle Capital LLC ("New Circle"). Mark D. Walker, CEO and Co-Founder of Direct Digital Holdings, commented, "We are very pleased to announce this $20 million Equity Reserve Facility with New Circle.

Direct Digital Holdings Announces Strategic $20 Million Equity Reserve Facility to Accelerate Growth Plan

Direct Digital Holdings Regains Nasdaq Compliance

HOUSTON , Oct. 16, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange 142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), announced today that it received written notice from the staff of the Listing Qualifications Department (the "Staff") of The Nasdaq Stock Market LLC informing the Company that it has regained compliance with Nasdaq Listing Rule 5250(c)(1) regarding periodic reporting. The regaining of compliance is a result of yesterday's filings of Direct Digital Holdings' Form 10-K for the full-year ended December 31, 2023, as well as its Form 10-Q for the first quarter ended March 31, 2024 and its Form 10-Q for the second quarter ended June 30, 2024.

Direct Digital Holdings Regains Nasdaq Compliance

Direct Digital Holdings Reports Filings for Full-Year 2023, Q1 2024 and Q2 2024

HOUSTON , Oct. 15, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), today announced the Company has filed its Form 10-K for the full-year ended December 31, 2023 (the "2023 Annual Report"), as well as its Form 10-Q for the first quarter ended March 31, 2024 (the "March 2024 Quarterly Report") and its Form 10-Q for the second quarter ended June 30, 2024 (the "June 2024 Quarterly Report"). Upon the filing of the 2023 Annual Report, the March 2024 Quarterly Report and the June 2024 Quarterly Report with the SEC, Direct Digital Holdings believes it has evidenced compliance with Nasdaq Listing Rule 5250(c)(1).

Direct Digital Holdings Reports Filings for Full-Year 2023, Q1 2024 and Q2 2024

Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions

The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. HOUSTON , Oct. 9, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), the inclusive supply-side advertising platform, today announced its participation in the Media Rating Council's (MRC) newly formed Digital Ad Auction Standards Working Group.

Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions

Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership

Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem HOUSTON , Oct. 8, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH) , announced today it has partnered with Confiant , a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising. This collaboration aims to safeguard publishers, advertisers and consumers by integrating Confiant's advanced cybersecurity technology with the Colossus SSP platform.

Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership

Direct Digital Holdings Announces Receipt of Anticipated Additional Delinquency Notice

HOUSTON , Aug. 27, 2024 /PRNewswire/ -- Today, Direct Digital Holdings, Inc. (the "Company") reported that the Company received an additional delinquency notice (the "Notice") from the Listing Qualifications Department of The Nasdaq Stock Market LLC ("Nasdaq") on August 21, 2024, which indicated that, as a result of the delay in the Company's filing of its Quarterly Report on Form 10-Q for the period ended June 30, 2024 (the "Q2 Form 10-Q") by the applicable due date, the Company was not in compliance with Nasdaq Listing Rule 5250(c)(1) (the "Rule"), which requires Nasdaq-listed companies to timely file all required periodic financial reports with the U.S. Securities and Exchange Commission (the "SEC"). The additional delinquency could serve as an additional basis for the delisting of the Company's securities from Nasdaq.

Direct Digital Holdings Announces Receipt of Anticipated Additional Delinquency Notice

DIRECT DIGITAL ALERT: Bragar Eagel & Squire, P.C. is Investigating Direct Digital Holdings, Inc. on Behalf of Long-Term Stockholders and Encourages Investors to Contact the Firm

NEW YORK, Aug. 05, 2024 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, is investigating potential claims against Direct Digital Holdings, Inc. (NASDAQ: DRCT) on behalf of long-term stockholders following a class action complaint that was filed against Direct Digital on May 23, 2024 with a Class Period from April 17, 2023 through March 25, 2024. Our investigation concerns whether the board of directors of Direct Digital have breached their fiduciary duties to the company.

DIRECT DIGITAL ALERT: Bragar Eagel & Squire, P.C. is Investigating Direct Digital Holdings, Inc. on Behalf of Long-Term Stockholders and Encourages Investors to Contact the Firm

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The Schall Law Firm Encourages Shareholders Who Suffered Losses In Direct Digital Holdings Inc To Initiate Conversation Before The Deadline

LOS ANGELES, CA / ACCESSWIRE / July 22, 2024 / The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Direct Digital Holdings, Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT) for violations of 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between April 17, 2023 and March 25, 2024, inclusive (the "Class Period"), are encouraged to contact the firm before July 22, 2024.

The Schall Law Firm Encourages Shareholders Who Suffered Losses In Direct Digital Holdings Inc To Initiate Conversation Before The Deadline

Shareholders of Direct Digital Holdings, Inc. Should Contact The Schall Law Firm Before July 22, 2024 - DRCT

LOS ANGELES , July 22, 2024 /PRNewswire/ -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Direct Digital Holdings, Inc. ("Direct Digital" or "the Company") (NASDAQ: DRCT) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between April 17, 2023 and March 25, 2024, inclusive (the "Class Period"), are encouraged to contact the firm before July 22, 2024.

Shareholders of Direct Digital Holdings, Inc. Should Contact The Schall Law Firm Before July 22, 2024 - DRCT

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