DG icon

Dollar General

106.14 USD
+1.93
1.85%
At close Updated Sep 17, 4:00 PM EDT
Pre-market
After hours
106.50
+0.36
0.34%
1 day
1.85%
5 days
-0.51%
1 month
-5.49%
3 months
-6.34%
6 months
32.92%
Year to date
40.34%
1 year
23.4%
5 years
-47.84%
10 years
48.68%
 

About: With more than 20,000 locations, Dollar General's banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged food, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or less.

Employees: 170,000

0
Funds holding %
of 7,463 funds
0
Analysts bullish %
of 14 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

134% more first-time investments, than exits

New positions opened: 213 | Existing positions closed: 91

50% more funds holding in top 10

Funds holding in top 10: 18 [Q1] → 27 (+9) [Q2]

30% more capital invested

Capital invested by funds: $18B [Q1] → $23.4B (+$5.33B) [Q2]

22% more repeat investments, than reductions

Existing positions increased: 370 | Existing positions reduced: 303

12% more funds holding

Funds holding: 896 [Q1] → 1,004 (+108) [Q2]

0.16% more ownership

Funds ownership: 93.18% [Q1] → 93.35% (+0.16%) [Q2]

9% less call options, than puts

Call options by funds: $929M | Put options by funds: $1.03B

Research analyst outlook

14 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$109
3% upside
Avg. target
$123
15% upside
High target
$135
27% upside

14 analyst ratings

positive
36%
neutral
64%
negative
0%
JP Morgan
Matthew Boss
$109
Neutral
Maintained
16 Sep 2025
Bernstein
Zhihan Ma
$134
Outperform
Maintained
29 Aug 2025
Guggenheim
John Heinbockel
$125
Buy
Reiterated
29 Aug 2025
Morgan Stanley
Simeon Gutman
$125
Equal-Weight
Maintained
29 Aug 2025
UBS
Michael Lasser
$135
Buy
Maintained
29 Aug 2025

Financial journalist opinion

Based on 33 articles about DG published over the past 30 days

Positive
CNBC Television
7 days ago
High-income shoppers are flocking to Walmart and Dollar General, says Consumer Edge's Michael Gunter
Michael Gunter, Consumer Edge head of insights, joins 'Closing Bell' to discuss a pulse check on the high-end shopper, where prices are falling and much more.
High-income shoppers are flocking to Walmart and Dollar General, says Consumer Edge's Michael Gunter
Positive
Market Watch
13 days ago
More people earning over $100,000 are doing their back-to-school and holiday shopping at Dollar General and Dollar Tree these days. Here's why.
Higher-income customers are boosting the performance of discount retailers Dollar Tree and Dollar General.
More people earning over $100,000 are doing their back-to-school and holiday shopping at Dollar General and Dollar Tree these days. Here's why.
Positive
The Motley Fool
16 days ago
I Can't Lie, I'm Excited About Dollar General Stock After the Recent Earnings Report. Here's Why
Shares of Dollar General (DG -2.64%) are up around 45% so far in 2025. But they are also down more than 55% from their 2022 peak.
I Can't Lie, I'm Excited About Dollar General Stock After the Recent Earnings Report. Here's Why
Positive
Benzinga
19 days ago
Dollar General Analysts Point To Value Shoppers, Execution Strength As Guidance Rises
As consumer spending patterns shift amid economic uncertainty, retailers are adapting to evolving market dynamics and consumer preferences. These changes are influencing company performance and stock movements, creating a complex landscape for investors to navigate.
Dollar General Analysts Point To Value Shoppers, Execution Strength As Guidance Rises
Positive
Benzinga
19 days ago
Dollar General Analysts Boost Their Forecasts After Stronger-Than-Expected Q2 Earnings
Dollar General Corporation DG reported better-than-expected second-quarter results and raised its FY2025 guidance on Thursday.
Dollar General Analysts Boost Their Forecasts After Stronger-Than-Expected Q2 Earnings
Positive
The Motley Fool
19 days ago
My 3 Favorite Stocks to Buy Right Now
Geoffrey Seiler has positions in e.l.f. Beauty. The Motley Fool has positions in and recommends Amazon, Starbucks, Target, and e.l.f.
My 3 Favorite Stocks to Buy Right Now
Neutral
Seeking Alpha
20 days ago
Dollar General Corporation (DG) Q2 2025 Earnings Conference Call Transcript
Dollar General Corporation (NYSE:DG ) Q2 2025 Earnings Conference August 28, 2025 9:00 AM ET Company Participants Kelly M. Dilts - Corporate Participant Kevin Walker - Vice President of Investor Relations Todd J.
Dollar General Corporation (DG) Q2 2025 Earnings Conference Call Transcript
Positive
Benzinga
20 days ago
Nasdaq Surges 100 Points; Dollar General Earnings Beat Views
U.S. stocks traded higher midway through trading, with the Nasdaq Composite gaining more than 100 points on Thursday.
Nasdaq Surges 100 Points; Dollar General Earnings Beat Views
Positive
Business Insider
20 days ago
Amazon has new grocery competition as Dollar General races to grow 1-hour delivery
Dollar General is leaning into delivery times of less than one hour using DoorDash and Uber Eats. The option is especially appealing to rural customers who want perishable groceries fast.
Amazon has new grocery competition as Dollar General races to grow 1-hour delivery
Negative
Zacks Investment Research
20 days ago
Jobless Claims Decreased More Than Expected
Pre-market futures have lots to digest this morning — not only following NVIDIA's NVDA strong Q2 results after the closing bell last night (even if they came in slightly below certain lofty expectations), but with both important economic data and Q2 earnings results having been reported. The Dow is +42 points at this moment, the S&P 500 is -1 point and the Nasdaq is -21.
Jobless Claims Decreased More Than Expected
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